If the purpose of communication is to achieve understanding or to create new or better awareness, then for senior leaders, it is critical that the message is clear and compelling. Communicating vision for senior leaders becomes increasingly difficult because they have less direct contact with their team. Senior Leader Influence How do leaders of large organizations influence with little direct contact? As leaders of large organizations, Commanding Generals understand the art and importance of communication and getting others to spread their message. For example, here's how the Commanding General (CG) of 270 on-campus leadership training programs known as ROTC communicated his vision throughout the U.S.: The ROTC programs were members of 13 different Brigades,erotic...