No Can Become a Yes in Selling

    Saturday, July 7, 2012, 9:47 AM [General]

    Take these instances into consideration: If you just drop your price or give major concessions because a large buyer pushes you, they will never accept your deal the next time around as you've taught them to never accept the first offer. Your integrity is at stake. There are times when you need a particular customer or order. However, you should not succumb to the pressure of giving a better deal unless you get something in return, like a bigger order, better payment terms, free advertising, etc. You need to protect your other customers and make sure they are not penalized for not pushing you as hard. You cannot put them at a competitive disadvantage. Would you believe NO can get you a good Yes? Yes, it's true; sometimes NO is the keyword for successful selling. In all negotiations and selling which falls into that category, you need to understand the other person's needs,Cheap Johnathan Joseph Jersey, job responsibility, and goals. One of the major responsibilities of a buyer is to get the best deal they can for their company. Buyers might not admit it, but they will respect you more when you stand up to them. If your value proposition is good, your no will eventually become an order on your terms. Successful salespeople understand the value of a no. No is also a good word to employ in parenting. So, when you,Cheap Philadelphia Eagles Jerseys, the seller, get pushed, cajoled, and threatened for a lower price or more concessions, do not take it personally. It is the buyer's job to do so. Your job is to get an order that is profitable for you and at the same time maintains your integrity. Although I believe a company's major focus is on finding and retaining customers,Cheap Detroit Lions Jerseys, there are times you must say no to a customer when their demands are out of line. There are a number of reasons why a no to a customer is the right thing to do. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Similarities Between Medical Software Leads And Other B2B Le

    Saturday, July 7, 2012, 9:47 AM [General]

    All right,Cheap Deuce McAllister Jersey, time to take a step back and recall the traits which make for top-quality medical software leads. Chances are, you'll be seeing strong similarities already. What they understand as industry can easily translate into what medical professionals call a field. If you're looking to sell something as general as a system for EMR, they'll in fact target whole hospitals for you. Do you want to offer something that gives computer-assisted diagnosis for dental work? Well, they'll look for interested dentists they can set you up with (all well within the confines of your own specified schedule, of course). Let's not also forget that while doctors and CEOs seem to have wholly different professions, they can be both very influential people and also very, very busy. As a result of the latter, they most likely leave a spam filter on at full blast. Calls to them most likely just go into voice mail or are handled by a gatekeeper. It might take a very costly learning curve before you figure out which method (or even combination of methods) will get you in touch. However,Cheap DeSean Jackson Jersey, you'd be surprised at the similarity between medical leads for software and leads for other B2B products. In fact, maybe that could be another similarity between the two types: the amount of effort needed to generate. Trying to gather contact data from scratch can be a lengthy and tiresome process that not even Google-searching will spare you from. You need to find a way to get your lists as long as you can and as quickly as possible. You should also learn to keep yourself updated on every, single, one of them by taking note of changes and follow-ups. First off, let's review some of the methods used in generating these leads. Companies engaged in generating business leads often suggest things like email marketing, telemarketing, list-buying etc. Even you are probably aware of these things. Now let's have telemarketing as our chosen example. Professional telemarketers in the industry have very strict rules when analyzing the data they've obtained and qualifying the lists they are given (or they themselves created). You have things like industry, appropriate time to call, name and position of a target decision maker, and even the country of a target company. There are people who say that,Cheap Donnie Avery Jersey, despite admitting the effectiveness of telemarketing in the B2B sector, it is the very business nature of the method which make seem unsuitable for 'marketing' medical software. Granted such software (or any product that heavily deals with the quality of health) has more value beyond that of simply monetary. It's easy to see how unbecoming and unprofessional to treat it like it's something to be hawked. This is the reason why you'll find plenty of B2B businesses outsourcing to lead generation companies when they find themselves still far too inexperienced to generate leads on their own. Whilst you might think that medical software might have a different calling from any software working in the business world, the difficulty of getting information, qualifying leads, and reaching important individuals who can make use of it is something they all have in common. Therefore, if you're still struggling with getting your product known, give telemarketing groups a shot and see how getting those leads for you isn't that much different than what they're used to. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Create Your Unique Selling Proposition

    Saturday, July 7, 2012, 9:47 AM [General]

    First of all, it shows your weak areas where you need to make adjustments and once you solve these problems, it reminds you of the quality you provide your customers with and it gives you valuable content for the materials you need for marketing, advertising and sales campaigns. What exactly a unique selling proposition does is to distinguish you from your competitors and, this way, convincing your customers that nobody can do better than you,Cheap Cameron Jordan Jersey, you are the best possible solution to their problem. By selling your products, you are selling yourself, so you need to brand yourself. A unique selling proposition gives the most sought answer by sellers from the whole world. "Why should I buy from you and not from anybody else?" The unique selling proposition is a kind of resume, but instead of presenting your education,Cheap Nnamdi Asomugha Jersey, knowledge, experience and accomplishments,Cheap Cam Newton Jersey, you focus more on the way these facts will help you and especially your customers. You don 't have to make it public, but it 's very important to have it, as it offers you huge benefits. When creating your Unique selling proposition, use your best professional photo, or hire a pro to do it, as this is the way you want to be seen by your customers. Then, write down the summary that should include your unique selling point, use headings to make the sheet more readable, make short paragraphs and lists with detailed information. A very good tip is to include testimonials from your customers, with their approval, of course. Pay a close attention when designing your marketing materials - brochures, newsletters, website, blog, business card. Make sure you use the perfect shapes, colours, slogan and logo. You can hire a designer to be sure your marketing materials are perfect - unique and very suggestive. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Dealing With New Daycare Customers - Sales and Interviews

    Saturday, July 7, 2012, 9:47 AM [General]

    It is important that when prospective customers are being shown around that you make some effort to have everything ready for them. While a daycare facility should be running well at all times it doesn't hurt to let your staff know that you have prospective customers looking around. Even if they only have five minutes to get ready they may be able to clean up some unsightly mess or organize an activity for the children that may be impressive for the visitor. It is amazing how little things can create a positive impression of a daycare in the prospects mind while other little details can totally turn them off. An extensive interview session should be scheduled before or after the tour whereby you can soft-sell your services to them and inform them of all of your policies and procedures. You should also ask in depth questions about the child's background,Jason Taylor dolphins Jersey, their health, personality and interests to show that you are concerned for your children on a one-by-one basis and to see if you think that they would be a good fit for your daycare. Enquiries over the phone should be answered and dealt with immediately. An appointment for a visit should be made,Cheap Steve Smith Jersey, contact details should be taken down and some important details should be explained to the prospect. Walk-ins should be greeted politely and asked to wait no longer than ten minutes before being shown around or sat down for an informative welcome and interview. To ensure that your daycare is always full and that you are running your business at it's most profitable level you need to ensure that you have a steady stream of new inquiries. Your advertising and other marketing efforts will bring new leads to you but you then have to work out how you will convert these parents and children into new business. A good sales approach is needed. Try to present a professional image overall with the way that you dress,Indianapolis Colts Jerseys, act and present your business. Try to look like a child care professional rather than a busy housewife who looks after kids part time for extra cash. The marketing effort required to bring new customer inquiries to your business is expensive and time consuming. Therefore you must make sure that no inquiries from prospective families are wasted and that you work on maximizing the percentage of leads that you are able to turn into new clients. Having a well thought out approach to sales will help to ensure your success in the daycare business. Consider putting together a sales folder with testimonials from satisfied customers and photos of any interesting activities, trips or guest speakers that you have organized in the past. Develop a sales routine or a basic sales process to follow that can be refined over time. A full sales script is not really necessary but you should have a few great statements to throw into the conversation as you get close to closing the deal and signing the family up. Think of some typical concerns that families will have and then work on some well thought out answers to their questions. When meeting a family for the first time some daycare professionals either bond with the child or the parents but don't seem to be able to relate to both. Finding something in common with both the parent and the child is the best way to have both go away satisfied and wanting to return. When welcoming prospects to the centre for the first time try to show that you genuinely care about them and their interests. Try to impress them (without overdoing it) by displaying a good knowledge of child care and early childhood development. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Sales - How to Close the Sale Without Begging, Tricking, Or

    Saturday, July 7, 2012, 9:46 AM [General]

    By developing a relationship with the prospect very early on, giving much more than taking,Cheap Karl Mecklenburg Jersey, some of these superstar sales people become members of the family. There are car dealers that have sold the same family 50--60 cars, through multiple generations,Willie Parker redskins Jersey, and get invited to dinners and birthday parties, all because they are now friends. Everyone loves exclusivity and having some thing or experience that other people can't get. If you maintain an amazing relationship with your client, your name will inevitably be passed around. Friends love to give really useful advice and help other people. If your friend can hook you up with the name of a salesman that give you thousands in value for every dollar you spend,Cheap Randy Moss Jersey, you will be much more likely to go straight there before you even open the phone book. Eventually there could be a time where customers just show up to ask for your advice, and they will feel almost guilty to not buy from you. This is a very good position to be in. Now all you have to do is suggest things to your new friends and you will never have to sell again. Once you have developed this friendly atmosphere, the relationships can go on for year. Everyone loves the status symbol of having their "guy." Such as "I will have my car guy call you and I can get you a sweet deal." This is the second half of the article that explains how to get people to buy while doing little or no hard selling and how to reduce your complaints and returns. The customer of a salesperson that has become a friend will actually make appointments and wait in long lines just so they make sure that they can get with you to sell THEM something. This relationship can only be obtained by keeping the customer's best interest always in mind. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Are You One of Those Small Business Owners Practicing Bait a

    Saturday, July 7, 2012, 9:46 AM [General]

    Recently, I had the opportunity to experience first hand a bait and switch sales tactic. I made an appointment to visit a new dentist because I was tired of traveling 35 miles to see my regular dentist of 30 plus years who is an exceptional dentist. Another mistake is misunderstanding who the relationship is with. Assistants are just that assistants. The main relationship is with the person offering the service or product. In the 90 minutes I was there, I had 2 minutes with the doctor, 5 minutes with the front desk administrator and 83 minutes with the assistant. However, the direct mail piece directly advertised the dentist and her practice. And they want me to invest $5,000 based on 2 minutes. Give me a break! Sales Training Coaching Tip: Relationship selling is between the customer and the vendor. This decision came after receiving a direct mail marketing piece (yes direct mail is alive and still works) for a special offer ($60) that included x-rays and a cleaning. Now in all fairness, this marketing mailer did say if there was any evidence of periodontal disease the cleaning would not be available at this special offer price. Now for the bad news. One of the continued mistakes small business owners continue to make is to offer their sales solutions and not listen to their customers. My sense is this not listening is behind what some myself included perceive as bait and switch. I asked for what only the extended cleaning would cost and received a far more detailed and expensive solution. For years my dentist has removed my tartar build up for far less than $1,500. Obviously, the 35 mile drive is worth it because after I left this dentist,Cheap Santonio Holmes Jersey, I immediately called my dentist and made an appointment. So the $40 I spent for the X-rays was probably a good investment because there is no way I would become a patient of this practice. The good news is that the scheduled appointment happened at the agreed time. Also I had the opportunity through email to complete all medical forms. And the office was friendly and professional. After all of this information, I learned that if I wanted to have my teeth cleaned it would be $1,500 (in round numbers) instead of the $60 and this included extended treatment for the periodontal disease. To have everything corrected in my mouth would be another $3,500. The young dental hygienist (probably 25 to 30 years old) was professional. However, between using the word "educated" more times than I can count and talking to me like I was a 3 year old, I must admit it was hard to keep a smile on my face. From the initial medical form to all the education marketing that really was almost a hard sell, my distrust factor kept increasing. The dentist spent less than 2 minutes with me and then turned me back to the hygienist. Beyond hello this is Dr. so and so and "do you have any questions?",D'Brickashaw Ferguson Jersey, there was absolutely no effort to build a relationship. Every action from the X-Rays to the inspection of the teeth was calculated to increase fear so that you the patient would buy. Now since I do not fear dentists, I could observe this business model from a different perspective. One piece of education was the statement from the hygienist oral cancer was the leading cause of cancer deaths for Americans. Since one of my best friends is a doctor who specializes in oncology,Cheap Joe Thomas Jersey, I found this statement very curious and contrary to what I had just read from the US Center for Disease Control (CDC). Also when I quickly "Googled" the following "number one type of cancer causing death oral USA," I discovered only one foundation was the source of this information and not anything by the CDC or other organizations. Educating your potential customer and in this case actual customer because I was paying for the Xrays should not be based on the premise of fear or misinformation. After receiving the two proposed documents, I walked out of the office thinking about what I have deemed the 3Ps virus (Price, product or proposal) or what Jeb Blount calls in Pump and Dump. Regardless of what you call it, it stinks to high heavens, is not a viable strategy for relationship selling, demonstrating business ethics and bottom line it will not increase sales. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Top 7 Reasons Your Sales People Can't Sell

    Saturday, July 7, 2012, 9:46 AM [General]

    As the business owner or entrepreneur you may get pretty frustrated because it seems like your sales people can't sell. Naturally you want to blame them for their inadequacies. But that doesn't improve your sales results.,Cheap Barrett Ruud Jersey You didn't start your business without planning. You can't expect your sales force to succeed without a blueprint for success. It's your responsibility to develop that blueprint starting now so new sales people don't have to reinvent the wheel. One of the biggest reasons sales people get off track is they like to chase the next latest and greatest thing. Plus they listen to sales myths and stories that have,Indianapolis Colts Jerseys, in some cases,Cincinatti Bengals Jerseys, no actual facts behind them. You both win when you show them how to test their actions and track their results. Gather the data from each sales person and share the information so everyone can participate in proven best methods. This may shock you BUT you as the business owner or entrepreneur are responsible for 6 of the top 7 reasons your sales people can't sell. When you take responsibility for those 6 reasons your sales people will be far better prepared to produce the results you both want. After all sales people are driven to succeed. But they need to be setup for success to make that success happen. It's unrealistic to expect sales people to meet a stranger and close the deal. This is especially true when you are selling a high ticket service. It's your job to develop a marketing plan that initiates a relationship with potential buyers. Even though you may have hired top notch sales professionals those professionals may not produce the results you expect. Here are the top 7 reasons the people you hire to sell your stuff can't produce the results you expect: By the time a sales person has been in your employment 2 days they should be able to simply communicate why someone would want to buy your stuff. You are the one who should craft that message. This message is part of your core marketing message. You want to make sure every person in your organization is communicating the same message exactly the way the way you want it communicated. Next you need to clearly define who your ideal potential buyer is down to the smallest detail. You need to tell your sales people who to look for, where to find them, and why those people will be excited to meet them. Make sure each sales person sets and tracks daily target actions. You aren't doing that so you can make sure they're working hard. You're doing it so each sales person ends each day knowing they've made progress toward success. They can't explain why someone would want to buy your stuff in simple language. They don't focus their efforts on the people most likely to buy your stuff. They don't prioritize their actions based on the results those actions produce. They don't take the right actions to sell your stuff. They don't make daily progress. They try to sell your stuff before they can sell your stuff. They don't know how to overcome objections. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Preventing Objections - It's Easier Than Handling Them!

    Saturday, July 7, 2012, 9:45 AM [General]

    If it is professionally prepared and supported by guided practice a script book can be a powerful sales tool. The one caveat is to make sure it is not either overly focused on what the salesperson is supposed to say, or inadequately focused on listening to the prospective client. Both way, when it comes to anticipating and planning for objections, sales script books can be particularly effective. When using a sales script book,Cheap Percy Harvin Jersey, you need to spend a good deal of time practicing, as there is nothing worse than a mechanical response. Take the language of the script and go over it, learn it and then tailor it to fit your style of speech,Cheap Bernie Kosar Jersey, delivery and pace. Never use a sales script in your sales presentation unless you are comfortable, confident and relaxed with it. "The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you." Buck Rodgers A sales script book is a line-by-line summary of the actual language you can use to respond to the most common objections you are likely to face during the sales process, but if you are using a sales script book, try not to sound rehearsed, potential clients don't want canned answers,Cheap John Riggins Jersey, they want sincere sales professionals. The most effective way to do this is to meet with a few fellow sales professionals and your sales manager to discuss the most common objections they hear. This should not be a casual discussion over lunch, but rather a formal meeting that includes an in-depth discussion of the objections, the most effective ways to handle them and practice sessions where you try out some of the proven strategies. The ultimate outcome of this type of meeting can be a sales script book. If used properly, it can be a productive tool for dealing with objections. In fact, some companies use script books for every part of the sales process, from the opening line to the close. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    What to Avoid When Cold Calling

    Saturday, July 7, 2012, 9:45 AM [General]

    The first thing to remember is that cold calling is a game of probabilities. You will get turned down by a large percentage of the people you call. What that means, however, is that you will succeed with some. And to increase the number of successes, you need to make more calls. Use "W" - open them with questions starting with a "W". Why, who, when, what are all questions that lead to a response. And follow with "Is that OK?". A stream of questions and answers will help you learn what to avoid when cold calling and will help you to increase the odds in your favor when you do. "Have I reached Mrs. Smith?" is a good opening line. And wait for them to respond. As annoying as cold calling can be, it is a game of probabilities and the more you do it, the more sales you will make. Target the benefits of your product and not the features. "We keep your home warmer at a lower cost than any other product in the market. Would it be helpful to you to reduce your energy bills?" What to avoid when cold calling? The first thing to avoid is to ignore your potential customer. Draw them in - open them up. At the end of every statement,Cheap Calvin Johnson Jersey, ask for their approval or observation. Get the potential customer into the repetition of approving every step that you take. Identify yourself and make them feel more comfortable. Ask if they can use your help. "My name is John Smith and I help homeowners keep their homes up to date. What are your problems with home maintenance?" And wait for their response. As the conversation progresses, move to a closing commitment. "We can show you our product in the safety of your home. Can we come by tomorrow at 3,Cheap Vernon Gholston Jersey, or would it be better on Thursday at 5?". Let them choose or offer an alternate time. Cold calling - the nemesis of all sales people. It is the definition of rejection and can impact on the success of anyone who tries it. On the other hand,Cheap Mike Wallace Jersey, it can be a road to increased sales, meeting your quota and filling your downstream pipeline. If you are wondering what to avoid when cold calling, here are some hints. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Post Sales Meeting - Making Sales is All in the Follow Up

    Saturday, July 7, 2012, 9:45 AM [General]

    Every time you call a sales prospect back, try to add value by dealing with any objections or queries they may have as regards your quote. You may also wish to tell them some more information about your product or service that you did not have time to discuss when you met. Therefore, use each follow up call as a mechanism to build a stronger relationship with the sales prospect. The follow up after a meeting with a potential customer is a crucial step of the sales process that should be carried out methodically. Far too many businesses let this important step get the better of them and thus lose a potential sale. Admittedly,Cheap Chris Harris Jersey, some aspects of following up can make you feel uncomfortable at times but the rewards can be great if you manage to get a prospect to say 'Yes'. In this article I will briefly look at some of the important follow up protocols and issues to bear in mind after you have had a sales meeting. After you have sent the quote, from this point on you should be very persistent. If you have not heard from customer after 1 or 2 days, give them a call and ask them if they have received your quote and whether they would like to accept it. If they say that they still have to come to a decision, arrange a time to call them back. Whatever you do,Detroit Lions Jerseys, do not leave them to contact you. When potential customer says 'Yes' stop selling immediately; this is a common mistake that many people make and they end up over-selling and frighten off the customer. What you should do is arrange to see the prospect as soon as possible so that you can go through any sign up documentation face to face. Definitely do not put these documents in the post if you can avoid it. Bear in mind even after they say yes, they may develop a case of buyer's remorse and that is why you need to solidify the deal as quickly as possible. Firstly,Cheap Tony Moeaki Jersey, all meetings should be followed up with a written quote or sales proposal document, which clearly lays out the details of what you can offer a customer and the price they will have to pay for it. It is best to send the quote and any other accompanying documentation by e mail as this will speed up the whole process and the original meeting will still be fresh in the customer's mind. Finally, even if a prospect says 'No' do not burn your bridges. If they liked you and your business, then they may give you a referral if you ask them. Wish them good luck and ask them if you can stay in touch with them in the future. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Sales Encounters of the Third Kind - 3 Tips for Not Blowing

    Saturday, July 7, 2012, 8:44 AM [General]

    So here are the lessons I gathered from our flying saucerman: It really started innocently. And remember that often a simple phaser serves you better than a high-velocity photon torpedo. We were with friends at our local coffeehouse and Diane asked, "Did you see that funny light over the dunes last night?" Second... Breathlessly,Cheap Russ Grimm Jersey, he rattled on about "Majestic 12" and "Hanger 18." He said he'd worked 30 years at the U.N. as some kind of interstellar liaison. He told us he writes a UFO newsletter. But he "blew the sale." He was too anxious. He made us uncomfortable. Since fifth grade, I've devoured books by "ufologists" like Jacques Vallee, George Adamski, and Frank Edwards. I'll chat for hours about the famous Barney and Betty Hill "abduction." And I still catch my breath during the closing scene of Close Encounters. I was a perfect audience for this guy. 1. Know your audience. So we did what you'd expect. 3. Then act accordingly (and appropriately). And faster than you can say "Beam me up,Cheap Antonio Brown Jersey, Scotty," a fellow with a bad comb-over materialized at our table,Willie Parker redskins Jersey, clutching fuzzy photos of flying saucers and alien autopsies. 2. Know what you're selling. He made himself a pest, not a welcomed guest. If he'd approached with a polite question, we might've invited him to join our conversation. But he didn't. Here's what's ironic, though. Finally... His "sales pitch" was a mess. Was he interested in Diane's UFO sighting? Was he promoting his newsletter? We couldn't tell, because he swamped us with info. First... We refused to make eye contact with him, and he eventually went away. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Why Are There So Many Different Sizes of Paper Cups and Coff

    Saturday, July 7, 2012, 8:44 AM [General]

    The next step becomes obvious, where in the example above the paper cups would be 7oz, 9oz and 12oz sizes,Cheap Ahmad Bradshaw Jersey, further increase in profit can be made when the sizes are increased to 9oz, 12oz and 16oz sizes and so on. You may have noticed recently that one company has introduced a gargantuan 31 oz coffee cup - possibly producing gargantuan profits as customers opt for the new middle sized receptacle. This cup size however is not new; any trip to the cinema will reveal paper cup sizes of 20oz, 32oz and 44oz and while you may question who can drink this amount of liquid, next time you are in your local hostelry, notice how many drinkers can down a couple of glasses of beer in an hour,Terrell Owens cowboys Jersey! It is now possible to see how drinks retailers have managed to increase sales and profits while also providing us, the consumer, with a vast amount of choice as long as we all don't automatically go for the middle option! Amazingly, after just a couple of minutes tapping keys, my suspicions had been confirmed - numerous social studies had shown that when people are presented with three alternatives, the middle option is chosen much more often than the others. This obviously has repercussions for many retailers - particularly those in the business of selling food and drink and the related suppliers and, above all,Cheap Jay Ratliff Jersey, drinks cup manufacturers. Further investigation revealed a really canny way of food and drink retailers increasing their business and perhaps explains the reasoning behind the ever growing paper cup. Apparently, all paper cups used to be one size and they were invented to be a more hygienic way of drinking water at public fountains. The vending industry saw an opportunity and adopted this cup for dispensing soda or carbonated drinks such as cola. After some time selling this single size drink, a shop wanted to increase business and introduced a larger cup. This led to sales being shared 60% small drinks and 40% large drinks - a small, but significant rise in sales. The clever bit however, comes when a third size is added - the extra large cup. Now, because of people's preference for the middle option, sales are split as follows: - 20% small, 40% large and 20% extra large - this represents a much larger increase in business and profit without having to invest in new lines or new ideas, just new sizes of paper cups! On my return home, laden down with some bargains and some not so bargains, I put the kettle on and was prompted by the sight of many medium sized coffee mugs to return to my previous thoughts. This needed some further exploration - the lap top called. A couple of days ago, during a particularly strenuous shopping session in which I was faced with a myriad of decisions, I decided to take respite in the high street haven which is the coffee bar. Again, I was bombarded with a number of dilemmas - should I go small, medium or large? Cappuccino? Latte? Espresso? Macchiato? Etc etc? The former was no problem at all - I always opt for the middle - refusing to be sold up to, but not wanting to be a cheap skate by going for the less pricey product. After some minutes I settled on the espresso, hoping for a reinvigorated final shopping offensive. As I peered through the dribbling streams of condensation to the shopping hoards, I could hear that nearly all the customers in the queue behind me were requesting the middle option. Why was this? Surely not everyone had the same philosophy about decisions as I did. Surely, not everyone was so bored with everyday life as to have given this any thought whatsoever! The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    You Can Win an Argument Or You Can Get a Sale

    Saturday, July 7, 2012, 8:43 AM [General]

    The key is to feed enough soft questions to allow your client's answers to ease him into your point of view and to do this without making him feel stupid.,Cheap James Farrior Jersey If you can direct this question and answer process properly your chances of getting the sale will improve. And,Cheap Aaron Smith Jersey, if you really listen to one another, you both might learn something. There is a better way to handle this situation. I've seen good salesmen that are right in the middle of a good presentation, that when faced with a customer's counter view on something,Cheap Tom Jackson Jersey, they flare up like a banny roster. The next thing you know, they are in the middle of a heated argument. And while that salesman may in fact win the argument, the chances of him also getting the sale are slim. Good hunting. But if you know a customer is wrong on a point, don't come down on him like a ton of bricks. Better to turn him slowly through a soft set of questions and let his answers allow him to come over to your point of view. Of course the first point is to know what YOU are talking about and to know YOU are right. The reason I say that is simple. Some of the best education I every received about my industry in general and my product in particular was from my clients. It pays to listen to the person that deals with the issues of an industry every day. So step one is to keep your ears open. Here's an example: I know what you are saying Jim and that makes a lot of since, but here is what a client told me one time. Or, I hear you Jim and that's a great point. You know I was always taught that (and then make your point). Then ask, what do you think of that or what's your opinion. One of the hardest things to master in selling is the art of turning a customer's counter opinion into a positive and not into a point of contention. But rarely can you do both at the same time. The old says is; "The customer isn't always right, but he is always the customer". The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Raise Prices Without Losing Customers

    Saturday, July 7, 2012, 8:43 AM [General]

    Be honest with your customers. If you're raising prices,Cheap DeAngelo Hall Jersey, call it what it is: a price increase. Don't insult your customers' intelligence with gimmicks such as "fuel surcharges" or ala cart add-ons. Doing that can have a negative impact on the trust your customers have for you and your company. What it boils down to is this: If you are losing money because your costs are exceeding your revenue and there is no way to reduce costs, you have to raise your prices. But you need to do it carefully so that you can retain your existing customers and continue to attract new ones. If possible, don't raise prices to all customers all at once. This is easier if you're in a professional service business; it's more difficult if you're in a retail or even B2B tangible product business. First increase prices to your least-profitable customers. If you lose one of those accounts because of the increase, you'll probably be better off; take it as an opportunity to find a new, more profitable buyer. A word of caution: Your accounting department will likely prefer that you raise prices as simply as possible, which would be across-the-board for every customer. While that may be the easiest way to do it for the bean counters, it's not the best way to do it for the financial health of your company. Even if you lose a better account because of higher prices, keep two points in mind: First, chances are your competitors are charging similar rates, so there's an excellent possibility those customers will come back. Second,Cheap Stephen Cooper Jersey, the only way for your own company to grow and thrive is for your business to be profitable. Price increases are never pleasant, but they are often the only way to maintain profitability when your expenses go up. Your customers are living in the same economy that you are and their other suppliers are probably also raising prices,Cheap Larry Fitzgerald Jersey, so this isn't likely to be a shock to them. However, it's a good idea to ease customers into your new pricing structure to make it as palatable as possible. Let them know that gradual increases are necessary for you to cover your costs, and that those increases will be reflected on future orders. If your business is built on repeat customers who buy a lot of different products from you on a regular basis, it's a good idea to avoid across-the-board price hikes. Increasing everything the same amount at the same time can have a jarring impact on customers. Stagger the increases for a softer reaction. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How Price Equals Product While Value Means Solutions For Tho

    Saturday, July 7, 2012, 8:43 AM [General]

    ,Cheap Rams Jerseys Value is what someone is willing to pay provided you have demonstrated the solutions (results) that your service has delivered. Regardless of whether you like him or dislike him, Rush Limbaugh is all about value. His advertising rates are significantly higher. Why? The answer is his clients get results by advertising on his program. With limited minutes of time available, the value is continually driven higher through the simple supply versus demand model. Many sales professionals are engaged in product or sales based marketing. This combined marketing and selling approach is truly all about price. Just listen to their spiel and very quickly you will hear the actual price be shared. For those engaged in selling products this works think of Wal-Mart's price reduction smiley face. However for those who make their living providing professional services this is not the path to travel. When you sell from a value position,Cheap Sidney Rice Jersey, you are truly sharing solutions that have generated results for your past clients. Make sure you have permission to use those customers' names and also have written testimonials confirming your marketing message. Invest the time to listen to what your clients like about you because value begins and ends with you. So what outcomes have your past clients experienced from the solutions you provided through the professional services you offered? When you can articulate those statistics,Cheap President Obama Jersey, then you are on your way for growing your professional services practice. Another tactic may be to hire a sales coach who can work with you to unite both your marketing and selling actions. Sales Coaching Tip: Do not confuse marketing (attracting attention) with selling (earning the commitment to buy from you). Unfortunately, most sales training is still geared to product or sales based instead of education based marketing. This creates a lot of frustrated service professionals who are actively seeking to increase sales. What may need to happen is to find a specialized course such as Marketing and Selling Professional Services delivered by a recognized expert. Sales Coaching Tip: Invest the time to verify this person's credentials. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Selling During Your Customer Meeting

    Saturday, July 7, 2012, 8:43 AM [General]

    When you are doing your imagining, picture your customer saying, "Yes!" You'll walk away with money in your pocket, a great feeling, and a long list of people to call for sales appointments. Your customer will walk away with what you offer - something that will make him or her feel great and be more successful! There are two big fears most people need to get past to be successful in sales. One is your (the salesperson's) fear of rejection. The other is your customer's fear of making a mistake. So we need to help you figure out how to get past both and be really successful,Cheap Todd Heap Jersey! We're going to do that by showing you how to enjoy yourself while you help your customer decide to buy what you are "selling." "I asked to meet with you today to talk about __________________ (fill in with the problem your product or service will solve). Your time is valuable, so I'd like to take the next half hour (or however much time you have agreed on) to talk about how __________ (your product or service) helps people. I'd like to get your comments and see if this is something that works for you. Is that okay with you? At each step of your presentation, you are having a conversation with your customer. Ask things like, "Is this problem something you have experienced?" "What do you think of ________________ (your product or service)? Would it help you _________________ (solve a problem or make their business better or whatever they are trying to do)? Here are some tips to get you started: Now imagine that you have come to the end of your presentation. You have had a great conversation. You know what is really important to your customer and you know how your product or service will help them with what they want to do. Imagine your conversation going really well. Your client continues to relax and smile, but now he or she is leaning forward slightly. He may be asking more specific questions. He may also be raising objections, maybe "I'd like to do this but I'm not ready." or "I don't have any money right now." - The objections don't bother you because you know they indicate your client is getting ready to buy. You ask more questions to find out what is really behind the client's objection. For example, "What would need to happen for you to be ready to do this?" or "What can we do to make this work for you?" With this approach, YOU CANNOT LOSE! Every meeting will end with something important for you. At best, you will have made a sale and will have a list of people who will want to talk to you. At worst, you will have an interesting question and a good time - and will be ready to move on to people who will buy from you! 1. Ask yourself these questions. Imagine you are the client. How would you answer them? Now imagine yourself talking to your client. How would you use the answers to help them decide to buy from you? Imagining your entire client meeting in advance may seem a bit silly at first, and it may seem like a lot of work. But give it a try! You will soon see that you are having great success and enjoying what you are doing. What problems are you trying to solve? What makes you want to do something now? What do you need to hear/see/experience before you will consider buying from me? What questions or "objections" will have to be answered before you decide to buy? Think about yourself saying something like: Show how your product or service solves his problem and why it is the best choice. Give examples of how your product or service has helped others with pictures (if you have them), testimonials from other people, or by drawing a picture of what it could do for your client. "I'm ready to go. Let's do this!" - Take the order: collect money, do the paperwork, hand over the product, whatever you need to do. Remember to ask for referrals: "Who do you know that might benefit from ________________ (your product or service)?" Get names and phone numbers then ask if you can use your customer's name. Call these people right away. "I'd like to do this, but I'm not ready." - Find out exactly what is stopping your customer from buying now. (Hopefully you already know this from the discussion during your sales presentation.) Get agreement to call the customer back at a particular time (for example,Atlanta Falcons Jerseys, in a week or a month) to see if circumstances have changed. Ask for referrals. "I don't want to do this." Or "I'm going to go with someone else to do this." Thank the customer politely for his or her time. Ask a no-pressure question, like "I would like to improve what I am doing. Can you help me understand why you don't want to do this - or who you are going with and why?" If you feel comfortable, ask for referrals. Contact this client in a week or so to see how things are going. He or she will appreciate your interest - and you'll be surprised how many times you may actually make a sale from this call or meeting. It's time to ask or the sale. This is the scariest part of the presentation - for you and for your customer. You are going to do it very will so that both of you get past the scary part and back to the fun stuff very quickly. There are many kinds of questions you can use to close the sale, depending on what works best for you. In each case, you want to ask the question and then keep quiet, even if it gets a little uncomfortable. Your customer needs some time to make a decision, so you are not going to interrupt. Imagine your client smiling and relaxing, ready to hear what you have to say, Go through your presentation as a conversation. Imagine your client listening with interest as you: 2. Now, imagine yourself in the meeting: See yourself as relaxed and smiling - you are here to make your client successful. Who could resist that? Imagine yourself greeting your client. Take a few moments just to get to know the other person. Make a personal connection. Imagine the two of you making a quick connection - you like this person and he or she likes you! Now let your client know what you would like to do in this meeting. People will relax and listen when they know you have something important to talk about,Cheap Charger Jerseys, the meeting will be reasonably short, and there will be no obligation or high pressure involved. Here are the 3 things your customer might say and what to do about it: The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Five Buying Motivators - How to Convert a Prospect Every

    Saturday, July 7, 2012, 8:43 AM [General]

    How will your product/service save them time? Time & money are the two big ones. Everyone is looking for a way to save time. Show how your product/service will create more efficiencies for the prospect and what that means to them in terms of time. Break that time down to dollars and tie it into number 1. How will your product/service help them increase their competitive edge? Everyone wants to beat their competitors. That is the essence of business. If you can help your prospect do that they would be crazy not to work with you. Wow! Talk about value! Are your competitors doing this? I doubt it. How will your product/service help them make money? Look for creative ways to uncover their current situation and the money that they are making now. Present a value proposition with your product/ service and it should be an easy close for you. The more buying motivators that you can fulfill,Dallas Cowboys Jerseys, the more likely you are to succeed in the sale and get a customer for life. 1. To make money 2. To save money 3. To save time 4. To increase convenience 5. To increase their competitive edge How will your product/service save them money? Now I'm not talking about selling on price. A wise man once said "Price is only an issue in the absence of value." Don't drop your price,Cheap Brodie Croyle Jersey! Increase your value and show ways that this saves them money. People will buy from people they like and people they trust. In order to buy there must be motivators. There are 5 buying motivators and those motivators are: How will your product/service help them increase convenience? Nobody likes a long drawn out process. In today's day and age people generally want to push a button and get results. Show them ways that you can make their life easier and they will follow you for life. In your first meeting you will need to uncover how your product or service will meet all or some of the buying motivators. How do you do this? Ask the right questions! (For more information on questions, Google my article on probing). Once you have determined how you can fulfill their buying motivators,Cheap Chiefs Jerseys, you need to set the stage for a buying environment. Always remember that people don't want to be sold but they do want to buy. Take your solutions to their challenges and create a buying atmosphere and there is nothing standing in your way. By answering these motives you will eliminate the perceived risk of changing suppliers and you will beat your competitors every time. Try it and let me know how it goes. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Upsell Products

    Saturday, July 7, 2012, 8:42 AM [General]

    When a salesperson makes an effort to make the customer buy upgraded versions,Cheap Jeremy Maclin Jersey, more expensive items,Cheap Detroit Lions Jerseys, or other additions, it is known as up-selling. Thus up-selling refers to making the customers aware of the products and services that they were not aware of and also trying to market those products and services that are more profitable. Companies often teach their employees on how to upsell products and services. Some of these techniques of up-selling are as follows: The most important factor is to be aware of the customers' needs and requirements. If you can successfully gauge the customer's budget and background, then you are in a better position to suggest him products and services. Another very important way of up-selling is by creating a fear about the durability of the product being purchased. This is especially effective in cases of expensive purchases like electronic goods and other consumer durables. An example of this could be the extended warranty offered by the company. When handing over a particular product to the customer,Cheap Michael Huff Jersey, you can always hand him one or two things more that are similar in nature. With the description of the distinct difference between each, you can close on a sale of a better product. Try to point out the most positive aspects of the product picked by the customer. This way the customer is happy that he has made the right choice. The point to upsell means to be able to satisfy a customer so that he becomes a permanent customer and always looks for the particular clerk that helped him in the first instance. By building a relationship, the customer is bound to return as he is assured that he will be taken care of personally and will be suggested the best products and services from the heap of merchandise on offer. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Create Boomerang Sales

    Saturday, July 7, 2012, 8:42 AM [General]

    What we are talking about is really a sales pipeline and how every business needs to have a system of following up on quality prospects that are not ready to buy right now,Cheap Jason Witten Jersey, but they will probably be a hotter prospect in the future. If you don't have a sales pipeline,Cheap Nate Clements Jersey, you will miss out on the sales opportunity when the prospect becomes ready. Boomerang Marketing Ideas I was a very young man when I was first introduced to a boomerang. At first I didn't know what it was until my father walked us out to a large field and threw it as my brothers and I watched in fascination as the crooked wooden stick whirled around and returned to us. The sound of the boomerang was cool as it made a light whooshing sound that was unmistakable and it made me want to cover my head. It was a great experience to play with until the summer sun set and we couldn't see the returning boomerang coming at us. When you learn how to throw a boomerang, it takes practice and skill to master the right flick of the wrist and the correct angle of throw. It is the same in sales and promotional marketing. The right approach and angle to a situation is what business needs to generate a higher response return rate. Imagine how great it would be if each time we sent out a mailing or a promotional marketing piece that it would bring back sales like a boomerang. There are many ways to improve a response in business promotional marketing. One of the best ways is to personalize and improve the targeted list you are sending your message to. There are others way of getting the return you want, such as using personal and relevant images, creative color, unusual shapes, sizes and textures that will stand out from other mailings. My reason for writing about a boomerang today is simple. I was thinking about how many customers come back to me because I have a sales pipeline that follows up on quality prospects. It amazes me how well the system works and prospects ripen because we maintain consistent communications with them. The process might take weeks,NFL Camouflage Realtree Jerseys, months and sometimes years for a quality prospect to become ready for my selling system. If you want to bring back sales to your business, you need a plan of action that will follow-up on your existing customer business opportunities. Too often, a prospect will become cold if you don't continue to reach out and build a strong reason for business. Businesses need a system that keeps prospects in touch and aware until they are ready to invest with you. Consistent follow-up is one of the best ways to maintain and build the business relationships you need for additional, incremental sales. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Inspect, Expect and Respect

    Saturday, July 7, 2012, 7:45 AM [General]

    Years ago, OK decades ago, a company was trying to sell new lighting to a manufacturing plant. They wanted to convince the plant owners that new lighting would make the plant more productive. So they decided to test and measure it. Portions of the plant were provided the bright new lights,Lights Out Black Jerseys, and others were not. They monitored and measured the results. I'd like to share a quick story to highlight this. And who knows, perhaps this classic originated at 3M: Obtaining the extra tools you need to efficiently inspect to find the respect your business requires will save you time and money. Eventually, the sales team will bring in larger returns as they begin to respect what you inspect and expect! Inspect what you expect them to respect -- and in turn, they will respect what they expect you to inspect. And remember, if you need help 'inspecting' to get the respect you expect, take time out to invest in sales management training, sales training seminars or an innovative leadership training workshop. Don't care about the abandoned call rates in your service center? Don't make the information visible or accountable, and they will fail to respect it. There's an old mantra in regards to management that I believe originated at 3M. It's quite simple and really sheds a good light on how to lead. Or rather what you should deem important in your engagement with the team. It goes like this: On the other hand, if your close rates are critical to your company's success then inspect them and,Cheap Leodis McKelvin Jersey, in turn, the team will respect them. Inspect what you expect them to respect and in turn, they will respect what they expect you to inspect. Don't care if your team shows up on time or leaves early? Don't inspect it, and they will fail to respect it. It's a very simple process and one that can help you to be a better leader and lead your organization or industry across important benchmarking categories and enhanced sales success results. Do you know what they found? Their results were not so much about the new lighting as they were about management and leadership and inspecting what you expect them to respect. You see,Cheap Jay Ratliff Jersey, they discovered that employees are much more productive when they are watched. When the management team cares enough to keep an eye on the business operations, the employees sit up and pay notice and become more productive. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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