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An Online Bookseller With A Passion For Books
Sunday, July 8, 2012, 8:13 AM
[General]
One Saturday morning I was trying to find a good source of used books we could buy at good prices. We had of course searched many thrift stores. I thought about all the books those stores had in stock that they sold for fifty cents or a dollar a piece. Many of those books were worth many times those prices but how to get access to them before all the competition. On a whim I printed up some business cards and inventory sheets and we visited a local thrift store. This was surely a "what the heck can I lose if they throw me out",Tennessee Titans Jerseys, kind of a venture.
We began searching for information about on line book selling and at the same time searched for places where we could get information about current prices and demand for books. We discovered the magical site at AllAll which is a website that lists most of the current books for sale including the prices and number available on line. It proved to be a major research site for us.
The point of this story is if you have a passion for books as I do. If you find that you can't resist straightening out a folded corner of a book you are viewing at a sale or library than maybe you have a passion and should consider buying and selling used books on line.
To my surprise he took us into the back room and introduced us to a mountain of books and suggested we should start right away. After a few weeks working with this store he recommended us to other stores and very quickly we had 6 stores and an inventory in our warehouse of over 5000 books. Our warehouse was or bedroom, kitchen,Cheap Hines Ward Jersey, front room,Cheap Jeff Reed Jersey, car trunk and various other places I have forgotten about. We did this for a number of years at a very nice profit until we tired of the labor involved.
Building a business on the internet sometimes has a way of sneaking up on you. I was a long time eBay seller but had not given books much of a thought as a product. I have always had a love of books and do to this day. My journey into the books on line business started while on a vacation in Arkansas with my wife. For some reason, I still don't know why, we bought an old looking book about Indians at a flea market for fifty cents. The title of that book has long ago escaped my memory. We put the book on eBay and it sold very quickly for $35.00. This got my attention.
I asked to see the manager and explained that we were book sellers and offered to go through all the books they received before they went on sale. I explained we would give them an inventory sheet of each book we took. we would sell these books on the internet and return 40% of the sale to the store. There would be no cost to the store and they would receive much more for these books than selling them as usual in their store.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Direct Sales - The Latest 3 Exciting Secrets to Boost Your S
Sunday, July 8, 2012, 8:13 AM
[General]
1. Use telemarketing. I am well aware that there are quite a lot of buyers who despise getting calls from marketers that they do not know. However, research and studies confirm that telemarketing is still one of the best ways to connect with your target market and to sell your products and services. The key here is mastering phone etiquettes (when to call,Cheap Jared Allen Jersey, what to say and not to say, etc.) and knowing the best ways on how you can excite and later on, involve your customers in the selling process.
Before I share you with my secrets, let me explain first what direct selling means. This is the process of selling products and services to clients without using middlemen. That means, sellers and buyers are the only persons involve in the transaction.
3. Do face-to-face selling. Although this is one of the most difficult and time-consuming ways to sell your products and services,Cheap Heath Miller Jersey, this is definitely one of the best. Consider paying your prospects a visit and bring along your products. Aside from telling your clients how your products were made, their selling points,Cheap Ronnie Brown Jersey, and their competitive advantage, you can also do demonstrations so these people will see how your offerings really work.
Here's how you can boost your direct sales:
2. Direct mail. Write a compelling letter that talks about the problems or needs of your target market. Make it sound personal by empathizing when needed. It's important that you make these people feel that you do understand where they are coming from. Then, talk about your products and services. Highlight their features and benefits and present them as the best solution to the problems of your prospects. Sign the letter and if possible, include your most friendly-looking photo to add personal touch.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Write a Good Sales Letter
Sunday, July 8, 2012, 8:12 AM
[General]
You need to know that the headline is... everything, so if it's terrible or "boring" there are small chances that people would like to read the rest of your sales letter. Therefore headline should be like an explosion - exciting, enticing and intriguing.
Features are not the most important in buying, usually we are thinking of the benefits we are to have with the product we buy - it's the WIIFM (What's In It For Me) factor. For example if you try to sell a car, you shouldn't tell the buyer it has such features like Corinthian leather seats, ABS brakes, and a superior sound system.If you will tell buyer that his neighbors and coworkers will be envious and the girls will flock to him,Cheap Chicago Bears Jerseys, he'll probably,Cheap William Henderson Jersey, feeling like the king of the world, won't even think of the price. It's all about the buyer's fantasy you gave him - the more ideal the greater chance he'll forget about his logical justifying and putting purchase off for later.
With certainty you would like to omit the FTC or an attorney, having something to prove. However you need to write good copy to give people the reason to keep reading. The best is to create an interesting and compelling story, which will also have something to do with the product and how such story will affect them, so therefore you can appeal naturally to your visitor.
Each online sales letter should have a main headline, numerous sub-headlines sprinkling throughout and aside form the written storyline. It will be worth to add sections of benefit-driven bullet points, because they will be successful in breaking the monotonous text.
Such header makes us want to know more - the whole story, because it's puzzled, how the person achieved everything having nothing. Good sales copy is about the story that most of us can feel connected with and ideally copy shouldn't be deceived story.
It's should be imaginative and grab attention of the visitor quickly. It can be shocking,Cheap Jaguars Jerseys, in the form of question as well as the beginning of extremely interesting story. "Six months earlier I was homeless, living on the streets of L.A., after my Adjustable Rate Mortgage heightens to that point that I couldn't manage the mortgage payments. However, now I'm living in a sky-rise apartment, twenty stories up that I paid seven figures for..."
Your copy should be fluent and paragraph after paragraph should come easy with the logical sense, drawing the reader further and further into the patch. Usually we based on emotion during shopping and then we justify our logic with purchase and very rarely we buy just basing on our logic.
Although learning to write good sales copy needs practice and even than you probably won't be a world-famous copy writer overnight, it will be worth to have a look at few tips, which will help you to increase the response from your sales letters.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Techniques - 3 Effective Techniques for Improving Sale
Sunday, July 8, 2012, 8:12 AM
[General]
Another, usually more effective approach, is to ask what's wrong. This will really help you build rapport with the person. You can readily say,Cheap Felix Jones Jersey, "It seems to me that (something is wrong). What seems to be the problem?"
This is one of the less general sales techniques for building rapport, compared to mirror imaging, for instance. However, it is extremely useful, especially for overcoming objections that exist just in the prospect customer's mind.
So, how do you create that full picture in the prospect's mind? You have to have prepared for applying this one of the sales techniques first. You need to have built rapport. You need to have identified the prospect customer's needs.
I have come up with three psychological sales techniques that have been tested and proven to work. These can be used effectively in the NLP sales process. They have applications in conversational hypnosis.
Be descriptive, when applying this one of the sales techniques. Use a lot of adjectives and especially ones that are related to emotions. For instance, "Imagine how relieved you will be, after seeing our product fixing your problem.
When the prospect has alternatives to select from,Cheap Devin Thomas Jersey, his mind is not occupied with the question of whether to buy or not. It is occupied with which of the alternatives to choose.
You have certainly learned a number of purely technical or rather mechanical sales techniques. The problem is that these do not work on everyone. The psychological ones, on the other hand, work like magic.
The important thing is for you to present two or three alternatives. Just make sure you have completed the rest of the sales process, before you present these.
Then you have to start linking each benefit to the need. It is essential for you to pinpoint the achievement of goals and the effectiveness and positive implications of the achieved results. Again, focus on emotions.
This one of the sales techniques literally works like magic.
The main task here is to connect the product's benefits to these needs and to make a picture that is as vivid as possible. Connecting the benefits to the needs should not be particularly difficult. Just remember to put the main focus on the desires, beliefs and emotions of the prospect.
It is best to take the person into your picture psychologically,Cheap Terrelee Pryor Jersey, using "imagine" or "what if (you could see yourself using the product now)".
Option Close for Closing
You are probably thinking that this is a very basic method. This is true, but only to an extent. What most salespersons focus on is creating an image of the product and not of the prospect using and enjoying the product. This is a serious mistake.
Your task, as the name of the method suggests, is to break the emotional or psychological state the person is in and to replace it with one that can work in your favor.
The key to success in applying this method is to use sensory acuity to the fullest. You should be able to notice any subtle change in the facial expression and look, body language, tone of voice and language of the prospect.
If the signal is positive, such as the person's eyes lighting up, you are on the right track. If it is negative, however, you have to break this state of mind immediately.
Breaking State for Building Rapport
For instance, you can offer the product in different colors or with extra features. Similarly, you can offer different kinds of packages or bonuses. Basically, it could be anything.
Creating a Full Picture in the Prospect's Mind
You can do this by making a corresponding action. For example, if the prospect seems to be intimidated by your questions, you can readily give him a minute to take a better look of your product.
This is one of the truly great sales techniques, because it influences the prospect's mind like magic. Furthermore, it is particularly easy to apply.
These sales techniques will certainly help you increase your sales and improve your business. The important thing is to keep learning and diversify your psychological, NLP and covert hypnosis methods to accomplish even greater success.
What you have to do when closing the sale is to give the prospect a number of options to select from. These can be any alternatives, preferably with minor differences.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Effective Salesperson's 3 Step Guide to Getting Referral
Sunday, July 8, 2012, 8:12 AM
[General]
3. Talk to your customers: The effective salesperson knows to continue the conversation with the customer long after the sale has been made. Regular communications is part of an ongoing service program, and asking for referrals is acceptable, providing the effective salesperson has delivered a level of service that impressed the client.
1. Reach out to the employees: Now more than ever, the decision makers in a business are not the principals of the company. It's the front line workers who are using the products, and they can sway the influence in your favour. Talk to them and find out what their needs are. Then find a way to give it to them. Once the effective salesperson has shown them that they can take care of their needs, these workers will likely be more comfortable in giving the names of good contacts in the same industry. And if they aren't able to give any contacts,Cheap Vince Young Jersey, you can probably feel safe in providing them with contact information they can give to their connections - which will probably be accompanied with a strong reference. The key is you have to ask for the referral.
Here are three steps to help the effective salesperson ask for referrals:
There are many ways to grow your business, but the effective salesperson knows that one of the best ways is to get referrals from the people that know what you can provide. One benefit of this type of referral marketing is you can choose to reward the behaviour that you want the most. Think of your dream clients. They probably have friends and associates that you might want to help, and who is better to refer you than someone they already know and trust?
There are services available that will let you buy referrals,Cheap Ronnie Brown Jersey, but these can be quite expensive and it can be very difficult to convert them from suspect to prospect. Home grown referrals can help you skip a few steps between suspect and very satisfied customer - but only if the effective salesperson asks for the referral.
2. Speak to the Professionals: When the effective salesperson uses any professional service, either at home or at work, they find a way to provide the professional with referrals - but only if the effective salesperson is confident in the professional's competence. Accountants, lawyers, and even plumbers are more than likely in need of a few new customers, and if provided with quality referrals they will be more inclined to do the same back for you. Once you have referred someone to them, follow up with a quick call to let them know who you have referred. This way they can build on the trust that your client has in you, as well as make the connection that this business came from you. Ask them occasionally if they know anyone that might be a good fit for your service, and work together to grow your businesses.
The effective salesperson considers the referral as a gift from a friend,Cheap Roscoe Parrish Jersey, and should treat the referral that way. If they aren't grateful for the gift, it's unlikely they will see another in the future.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Do You Speak Your Prospect's Language
Sunday, July 8, 2012, 8:12 AM
[General]
The classic area for communication problems arises when two people have different levels of detail with which they are comfortable. Some people are incredibly detailed in their thinking and like to go down to the minute detail of everything. At the other extreme you have people that tend to think at the 'big picture level' and prefer to stay away from even the slightest level of detail. It is actually a sliding scale with most people somewhere in the middle. It becomes an issue when you are communicating with someone closer to the extreme.,Cheap Dan Fouts Jersey
Amount of structure
The need for flexibility in communication
Jargon
To me the answer is simple. It is the person who wants to be understood. If your prospect was desperate for your product and services and there were no alternatives then it could be a different matter. There are few monopolies left these days and it is unlikely that any existing ones will last forever.
Communication is something we often take for granted. We constantly expect the other person to understand what we are talking about. Yet we may get frustrated at being misunderstood by some people and it is not so obvious that in business you may meet people who are interested in what you have to offer but have no idea about what you are talking.
As I work with a lot of people involved in information technology you can imagine that jargon can be a problem. On one particular sales visit I was with a person selling web design. He was visiting the managing partner of a firm of architects. It was clear from the beginning that the architect was not very familiar to websites. He used email and he looked at sites on the internet to get information but had never seen the need for a website. Yet the web designer proceeded to use a lot of jargon, some of which I had not even heard of. This web designer was used to speaking to people in IT departments of larger companies who speak the language of IT. Here he was using the same language and the prospect was looking more and more confused. Each time a piece of jargon was used he was wondering what that meant and probably was not listening to what followed.
Everyone is capable of going into detail and of thinking in big picture terms. The way we think is habitual; we may be more used to thinking in detail and it may take some effort to take a more global perspective, but it is possible. Once you have done this several times,Cheap Brian Westbrook Jersey, it will be possible to switch in and out of each mode. You will probably have a preference but you will not let it get in the way of your business development. If you can only communicate to people that can think at a very detailed level or a very global level then you will restrict the pool of prospects with whom you can work.
Between two people,Cheap Rex Grossman Jersey, whose responsibility is it for communicating effectively?
On the other hand, you may need to understand the jargon of the industry - it could add credibility. If it is expected and you do not know it then you could find yourself at a disadvantage. The key thing is to remain flexible.
Lack of structure is often associated with people who are more creative and free thinkers. It is the very lack of structured thinking that leads to the creativity. If they are communicating with other people who are also used to having unrestricted thinking them both people will probably have a great time. The conversation will go all over the place and probably over run but they will get there in the end.
It does not matter what you think you have communicated, all that matters is what has been understood. We have already covered how your words can be saying one thing and your body language saying something completely different.
In a similar way to detail, some people like a lot of structure where others find structure very restrictive. Again it is a sliding scale as opposed to one or the other. We all have the capacity for each and it is down to what we feel most comfortable doing and what we habitually do.
I have covered some of the more straightforward examples but there are many areas that can make a significant difference in communication by recognising subtle differences in the way people think and process information. By making this an area of skill to work on you can become incredibly influential not just in terms of being understood but in helping to influence how people think about things and moving them to your way of thinking.
Levels of detail
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Ability to Influence
Sunday, July 8, 2012, 8:11 AM
[General]
The magic of a successful sales person is not to "sell" but rather to influence your prospects to buy and to influence in such a way as to not offend,Cheap Irving Fryar Jersey, rush, push or patronize them. Ah...how do we do that and more importantly, how do you learn to do that immediately?
Our goal is to influence our prospect to buy from us because we're reliable, truthful, professional and confident in our product and within ourselves. I cannot tell you how many times over the years I have attended selling presentations and other business settings only to observe men and women dressed in inappropriate clothing. Usually the offender was wearing jeans, tee shirt and other clothing much too casual for a business setting. One person told me she dressed this way to be comfortable and my response was for her to be comfortable at home, because the fact is, to achieve success in her newfound direct sales career, she would have to attend professional functions in clothing meant to be taken more seriously. I'm not suggesting you show up in a tuxedo; however a simple black slack or skirt, dress shirt and clean, un-scuffed shoes would do wonders for your image of success and leadership.
Your goal is to become a better communicator in order to facilitate a better buying experience for everyone involved in the transaction, including you.
Just recently I read an article in a magazine about clothing styles and its effect on both women and men. In business, it goes without saying that a professional, clean and polished look will get you better results than looking like something the cat dragged in. What was so interesting about the article though was the fact that different colors will affect people in a way that will either calm them down, such as blue or pump them up and get them energized, such as red or the non-threatening white, which is a neutral color. It is important to note that heavy, clunky jewelry was a turn off for people in a business situation, as was showing too much leg, chest or skin.
If we desire to be taken seriously in our marketing endeavor then we must look as though we take our business seriously and present an image of confidence and a level of sharpness one would expect from a solid business professional. No matter how we look at this situation, in today's society snap judgments are made about us based on our appearance, grooming habits and our body language,Buccaneers Jerseys, long before we ever open our mouth to speak.
Become the leader others are searching for; be the leader you've been searching for because you have the ability to influence hundreds or thousands of people based on your willingness to grow and improve within yourself first!
When you first read the title of this article your immediate thought was probably that this was a piece about leadership because leadership is the ability to influence. This article is all about leadership and much more! When you have a product and or a service to market, be that product a widget, a nutritional shake or a condominium, you are in a position to influence your potential customer to buy. To make the decision to buy today and not tomorrow, to buy from you and not the guy next door. To purchase at the price you're selling for because you have created value not only in your product or service but also in you.
I realize many of you, like me, are working from home and utilizing the phone so you may not have the opportunity to sit across the table from your prospect and read them in person. Guess what, sixty percent of all communication between humans is non-verbal. Wow,Cheap Kenneth Moore Jersey, that's a bunch of communicating going on without a single word being spoken! When communicating by phone pay attention for cues from your potential customer such as, a long pause, deep breaths, hesitation, interruptions, speaking faster than usual, and excitement or boredom. You don't have to be able to see a person to recognize a lack of interest or rudeness, and even sincerity when you listen more attentively. What I've just listed for you are all signs your prospects are giving you every day non-verbally and verbally about whether their ready to buy, not going to buy now, or require more information before making that decision.
My suggestion is for you to read every book you can get your hands on about identifying body language and how to recognize particular personality temperaments as well as all the different aspects of communication. This is important to your ability to influence because when you know your prospects primary personality characteristic at a glance, then you will know how to guide them to a quick decision. Your prospect is constantly giving you signals, signals such as "I'm ready to buy" or "I'm scared and unsure," are you reading the signals correctly and do you know how to respond to the clues your reading? Once you understand body language and personality tendencies you will know better how to assist your potential customer to make the "right decision" and purchase from you.
Most marketers or sales people miss the cues from their prospect because their too busy thinking of what to say next to insure the sale. I assure you, when you pay attention to the signals your prospect is putting out to you verbally or non-verbally, you won't have to think about what to say because you'll know what to say and exactly when to speak it!
Becoming a person of influence is about taking the talents God gifted you with and doing your best to increase or improve them by enhancing those talents and abilities through continuous self development and conscientious effort.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
No Can Become a Yes in Selling
Saturday, July 7, 2012, 9:47 AM
[General]
Take these instances into consideration: If you just drop your price or give major concessions because a large buyer pushes you, they will never accept your deal the next time around as you've taught them to never accept the first offer.
Your integrity is at stake. There are times when you need a particular customer or order. However, you should not succumb to the pressure of giving a better deal unless you get something in return, like a bigger order, better payment terms, free advertising, etc.
You need to protect your other customers and make sure they are not penalized for not pushing you as hard. You cannot put them at a competitive disadvantage.
Would you believe NO can get you a good Yes? Yes, it's true; sometimes NO is the keyword for successful selling.
In all negotiations and selling which falls into that category, you need to understand the other person's needs,Cheap Johnathan Joseph Jersey, job responsibility, and goals. One of the major responsibilities of a buyer is to get the best deal they can for their company.
Buyers might not admit it, but they will respect you more when you stand up to them. If your value proposition is good, your no will eventually become an order on your terms. Successful salespeople understand the value of a no. No is also a good word to employ in parenting.
So, when you,Cheap Philadelphia Eagles Jerseys, the seller, get pushed, cajoled, and threatened for a lower price or more concessions, do not take it personally. It is the buyer's job to do so. Your job is to get an order that is profitable for you and at the same time maintains your integrity. Although I believe a company's major focus is on finding and retaining customers,Cheap Detroit Lions Jerseys, there are times you must say no to a customer when their demands are out of line. There are a number of reasons why a no to a customer is the right thing to do.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Similarities Between Medical Software Leads And Other B2B Le
Saturday, July 7, 2012, 9:47 AM
[General]
All right,Cheap Deuce McAllister Jersey, time to take a step back and recall the traits which make for top-quality medical software leads. Chances are, you'll be seeing strong similarities already. What they understand as industry can easily translate into what medical professionals call a field. If you're looking to sell something as general as a system for EMR, they'll in fact target whole hospitals for you. Do you want to offer something that gives computer-assisted diagnosis for dental work? Well, they'll look for interested dentists they can set you up with (all well within the confines of your own specified schedule, of course).
Let's not also forget that while doctors and CEOs seem to have wholly different professions, they can be both very influential people and also very, very busy. As a result of the latter, they most likely leave a spam filter on at full blast. Calls to them most likely just go into voice mail or are handled by a gatekeeper.
It might take a very costly learning curve before you figure out which method (or even combination of methods) will get you in touch.
However,Cheap DeSean Jackson Jersey, you'd be surprised at the similarity between medical leads for software and leads for other B2B products.
In fact, maybe that could be another similarity between the two types: the amount of effort needed to generate. Trying to gather contact data from scratch can be a lengthy and tiresome process that not even Google-searching will spare you from. You need to find a way to get your lists as long as you can and as quickly as possible. You should also learn to keep yourself updated on every, single, one of them by taking note of changes and follow-ups.
First off, let's review some of the methods used in generating these leads. Companies engaged in generating business leads often suggest things like email marketing, telemarketing, list-buying etc. Even you are probably aware of these things.
Now let's have telemarketing as our chosen example. Professional telemarketers in the industry have very strict rules when analyzing the data they've obtained and qualifying the lists they are given (or they themselves created). You have things like industry, appropriate time to call, name and position of a target decision maker, and even the country of a target company.
There are people who say that,Cheap Donnie Avery Jersey, despite admitting the effectiveness of telemarketing in the B2B sector, it is the very business nature of the method which make seem unsuitable for 'marketing' medical software. Granted such software (or any product that heavily deals with the quality of health) has more value beyond that of simply monetary. It's easy to see how unbecoming and unprofessional to treat it like it's something to be hawked.
This is the reason why you'll find plenty of B2B businesses outsourcing to lead generation companies when they find themselves still far too inexperienced to generate leads on their own. Whilst you might think that medical software might have a different calling from any software working in the business world, the difficulty of getting information, qualifying leads, and reaching important individuals who can make use of it is something they all have in common. Therefore, if you're still struggling with getting your product known, give telemarketing groups a shot and see how getting those leads for you isn't that much different than what they're used to.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Create Your Unique Selling Proposition
Saturday, July 7, 2012, 9:47 AM
[General]
First of all, it shows your weak areas where you need to make adjustments and once you solve these problems, it reminds you of the quality you provide your customers with and it gives you valuable content for the materials you need for marketing, advertising and sales campaigns. What exactly a unique selling proposition does is to distinguish you from your competitors and, this way, convincing your customers that nobody can do better than you,Cheap Cameron Jordan Jersey, you are the best possible solution to their problem. By selling your products, you are selling yourself, so you need to brand yourself.
A unique selling proposition gives the most sought answer by sellers from the whole world. "Why should I buy from you and not from anybody else?" The unique selling proposition is a kind of resume, but instead of presenting your education,Cheap Nnamdi Asomugha Jersey, knowledge, experience and accomplishments,Cheap Cam Newton Jersey, you focus more on the way these facts will help you and especially your customers. You don 't have to make it public, but it 's very important to have it, as it offers you huge benefits.
When creating your Unique selling proposition, use your best professional photo, or hire a pro to do it, as this is the way you want to be seen by your customers. Then, write down the summary that should include your unique selling point, use headings to make the sheet more readable, make short paragraphs and lists with detailed information. A very good tip is to include testimonials from your customers, with their approval, of course. Pay a close attention when designing your marketing materials - brochures, newsletters, website, blog, business card. Make sure you use the perfect shapes, colours, slogan and logo. You can hire a designer to be sure your marketing materials are perfect - unique and very suggestive.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Dealing With New Daycare Customers - Sales and Interviews
Saturday, July 7, 2012, 9:47 AM
[General]
It is important that when prospective customers are being shown around that you make some effort to have everything ready for them. While a daycare facility should be running well at all times it doesn't hurt to let your staff know that you have prospective customers looking around. Even if they only have five minutes to get ready they may be able to clean up some unsightly mess or organize an activity for the children that may be impressive for the visitor. It is amazing how little things can create a positive impression of a daycare in the prospects mind while other little details can totally turn them off.
An extensive interview session should be scheduled before or after the tour whereby you can soft-sell your services to them and inform them of all of your policies and procedures. You should also ask in depth questions about the child's background,Jason Taylor dolphins Jersey, their health, personality and interests to show that you are concerned for your children on a one-by-one basis and to see if you think that they would be a good fit for your daycare.
Enquiries over the phone should be answered and dealt with immediately. An appointment for a visit should be made,Cheap Steve Smith Jersey, contact details should be taken down and some important details should be explained to the prospect. Walk-ins should be greeted politely and asked to wait no longer than ten minutes before being shown around or sat down for an informative welcome and interview.
To ensure that your daycare is always full and that you are running your business at it's most profitable level you need to ensure that you have a steady stream of new inquiries. Your advertising and other marketing efforts will bring new leads to you but you then have to work out how you will convert these parents and children into new business. A good sales approach is needed.
Try to present a professional image overall with the way that you dress,Indianapolis Colts Jerseys, act and present your business. Try to look like a child care professional rather than a busy housewife who looks after kids part time for extra cash.
The marketing effort required to bring new customer inquiries to your business is expensive and time consuming. Therefore you must make sure that no inquiries from prospective families are wasted and that you work on maximizing the percentage of leads that you are able to turn into new clients. Having a well thought out approach to sales will help to ensure your success in the daycare business.
Consider putting together a sales folder with testimonials from satisfied customers and photos of any interesting activities, trips or guest speakers that you have organized in the past.
Develop a sales routine or a basic sales process to follow that can be refined over time. A full sales script is not really necessary but you should have a few great statements to throw into the conversation as you get close to closing the deal and signing the family up. Think of some typical concerns that families will have and then work on some well thought out answers to their questions.
When meeting a family for the first time some daycare professionals either bond with the child or the parents but don't seem to be able to relate to both. Finding something in common with both the parent and the child is the best way to have both go away satisfied and wanting to return. When welcoming prospects to the centre for the first time try to show that you genuinely care about them and their interests. Try to impress them (without overdoing it) by displaying a good knowledge of child care and early childhood development.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales - How to Close the Sale Without Begging, Tricking, Or
Saturday, July 7, 2012, 9:46 AM
[General]
By developing a relationship with the prospect very early on, giving much more than taking,Cheap Karl Mecklenburg Jersey, some of these superstar sales people become members of the family. There are car dealers that have sold the same family 50--60 cars, through multiple generations,Willie Parker redskins Jersey, and get invited to dinners and birthday parties, all because they are now friends.
Everyone loves exclusivity and having some thing or experience that other people can't get. If you maintain an amazing relationship with your client, your name will inevitably be passed around. Friends love to give really useful advice and help other people. If your friend can hook you up with the name of a salesman that give you thousands in value for every dollar you spend,Cheap Randy Moss Jersey, you will be much more likely to go straight there before you even open the phone book.
Eventually there could be a time where customers just show up to ask for your advice, and they will feel almost guilty to not buy from you. This is a very good position to be in. Now all you have to do is suggest things to your new friends and you will never have to sell again.
Once you have developed this friendly atmosphere, the relationships can go on for year. Everyone loves the status symbol of having their "guy." Such as "I will have my car guy call you and I can get you a sweet deal."
This is the second half of the article that explains how to get people to buy while doing little or no hard selling and how to reduce your complaints and returns.
The customer of a salesperson that has become a friend will actually make appointments and wait in long lines just so they make sure that they can get with you to sell THEM something. This relationship can only be obtained by keeping the customer's best interest always in mind.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Are You One of Those Small Business Owners Practicing Bait a
Saturday, July 7, 2012, 9:46 AM
[General]
Recently, I had the opportunity to experience first hand a bait and switch sales tactic. I made an appointment to visit a new dentist because I was tired of traveling 35 miles to see my regular dentist of 30 plus years who is an exceptional dentist.
Another mistake is misunderstanding who the relationship is with. Assistants are just that assistants. The main relationship is with the person offering the service or product. In the 90 minutes I was there, I had 2 minutes with the doctor, 5 minutes with the front desk administrator and 83 minutes with the assistant. However, the direct mail piece directly advertised the dentist and her practice. And they want me to invest $5,000 based on 2 minutes. Give me a break! Sales Training Coaching Tip: Relationship selling is between the customer and the vendor.
This decision came after receiving a direct mail marketing piece (yes direct mail is alive and still works) for a special offer ($60) that included x-rays and a cleaning. Now in all fairness, this marketing mailer did say if there was any evidence of periodontal disease the cleaning would not be available at this special offer price.
Now for the bad news.
One of the continued mistakes small business owners continue to make is to offer their sales solutions and not listen to their customers. My sense is this not listening is behind what some myself included perceive as bait and switch. I asked for what only the extended cleaning would cost and received a far more detailed and expensive solution.
For years my dentist has removed my tartar build up for far less than $1,500. Obviously, the 35 mile drive is worth it because after I left this dentist,Cheap Santonio Holmes Jersey, I immediately called my dentist and made an appointment. So the $40 I spent for the X-rays was probably a good investment because there is no way I would become a patient of this practice.
The good news is that the scheduled appointment happened at the agreed time. Also I had the opportunity through email to complete all medical forms. And the office was friendly and professional.
After all of this information, I learned that if I wanted to have my teeth cleaned it would be $1,500 (in round numbers) instead of the $60 and this included extended treatment for the periodontal disease. To have everything corrected in my mouth would be another $3,500.
The young dental hygienist (probably 25 to 30 years old) was professional. However, between using the word "educated" more times than I can count and talking to me like I was a 3 year old, I must admit it was hard to keep a smile on my face. From the initial medical form to all the education marketing that really was almost a hard sell, my distrust factor kept increasing. The dentist spent less than 2 minutes with me and then turned me back to the hygienist. Beyond hello this is Dr. so and so and "do you have any questions?",D'Brickashaw Ferguson Jersey, there was absolutely no effort to build a relationship. Every action from the X-Rays to the inspection of the teeth was calculated to increase fear so that you the patient would buy. Now since I do not fear dentists, I could observe this business model from a different perspective. One piece of education was the statement from the hygienist oral cancer was the leading cause of cancer deaths for Americans. Since one of my best friends is a doctor who specializes in oncology,Cheap Joe Thomas Jersey, I found this statement very curious and contrary to what I had just read from the US Center for Disease Control (CDC). Also when I quickly "Googled" the following "number one type of cancer causing death oral USA," I discovered only one foundation was the source of this information and not anything by the CDC or other organizations. Educating your potential customer and in this case actual customer because I was paying for the Xrays should not be based on the premise of fear or misinformation.
After receiving the two proposed documents, I walked out of the office thinking about what I have deemed the 3Ps virus (Price, product or proposal) or what Jeb Blount calls in Pump and Dump. Regardless of what you call it, it stinks to high heavens, is not a viable strategy for relationship selling, demonstrating business ethics and bottom line it will not increase sales.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Top 7 Reasons Your Sales People Can't Sell
Saturday, July 7, 2012, 9:46 AM
[General]
As the business owner or entrepreneur you may get pretty frustrated because it seems like your sales people can't sell. Naturally you want to blame them for their inadequacies. But that doesn't improve your sales results.,Cheap Barrett Ruud Jersey
You didn't start your business without planning. You can't expect your sales force to succeed without a blueprint for success. It's your responsibility to develop that blueprint starting now so new sales people don't have to reinvent the wheel.
One of the biggest reasons sales people get off track is they like to chase the next latest and greatest thing. Plus they listen to sales myths and stories that have,Indianapolis Colts Jerseys, in some cases,Cincinatti Bengals Jerseys, no actual facts behind them. You both win when you show them how to test their actions and track their results. Gather the data from each sales person and share the information so everyone can participate in proven best methods.
This may shock you BUT you as the business owner or entrepreneur are responsible for 6 of the top 7 reasons your sales people can't sell. When you take responsibility for those 6 reasons your sales people will be far better prepared to produce the results you both want. After all sales people are driven to succeed. But they need to be setup for success to make that success happen.
It's unrealistic to expect sales people to meet a stranger and close the deal. This is especially true when you are selling a high ticket service. It's your job to develop a marketing plan that initiates a relationship with potential buyers.
Even though you may have hired top notch sales professionals those professionals may not produce the results you expect. Here are the top 7 reasons the people you hire to sell your stuff can't produce the results you expect:
By the time a sales person has been in your employment 2 days they should be able to simply communicate why someone would want to buy your stuff. You are the one who should craft that message. This message is part of your core marketing message. You want to make sure every person in your organization is communicating the same message exactly the way the way you want it communicated.
Next you need to clearly define who your ideal potential buyer is down to the smallest detail. You need to tell your sales people who to look for, where to find them, and why those people will be excited to meet them.
Make sure each sales person sets and tracks daily target actions. You aren't doing that so you can make sure they're working hard. You're doing it so each sales person ends each day knowing they've made progress toward success.
They can't explain why someone would want to buy your stuff in simple language. They don't focus their efforts on the people most likely to buy your stuff. They don't prioritize their actions based on the results those actions produce. They don't take the right actions to sell your stuff. They don't make daily progress. They try to sell your stuff before they can sell your stuff. They don't know how to overcome objections.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Preventing Objections - It's Easier Than Handling Them!
Saturday, July 7, 2012, 9:45 AM
[General]
If it is professionally prepared and supported by guided practice a script book can be a powerful sales tool. The one caveat is to make sure it is not either overly focused on what the salesperson is supposed to say, or inadequately focused on listening to the prospective client. Both way, when it comes to anticipating and planning for objections, sales script books can be particularly effective.
When using a sales script book,Cheap Percy Harvin Jersey, you need to spend a good deal of time practicing, as there is nothing worse than a mechanical response. Take the language of the script and go over it, learn it and then tailor it to fit your style of speech,Cheap Bernie Kosar Jersey, delivery and pace. Never use a sales script in your sales presentation unless you are comfortable, confident and relaxed with it.
"The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you." Buck Rodgers
A sales script book is a line-by-line summary of the actual language you can use to respond to the most common objections you are likely to face during the sales process, but if you are using a sales script book, try not to sound rehearsed, potential clients don't want canned answers,Cheap John Riggins Jersey, they want sincere sales professionals.
The most effective way to do this is to meet with a few fellow sales professionals and your sales manager to discuss the most common objections they hear. This should not be a casual discussion over lunch, but rather a formal meeting that includes an in-depth discussion of the objections, the most effective ways to handle them and practice sessions where you try out some of the proven strategies. The ultimate outcome of this type of meeting can be a sales script book. If used properly, it can be a productive tool for dealing with objections. In fact, some companies use script books for every part of the sales process, from the opening line to the close.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
What to Avoid When Cold Calling
Saturday, July 7, 2012, 9:45 AM
[General]
The first thing to remember is that cold calling is a game of probabilities. You will get turned down by a large percentage of the people you call. What that means, however, is that you will succeed with some. And to increase the number of successes, you need to make more calls.
Use "W" - open them with questions starting with a "W". Why, who, when, what are all questions that lead to a response. And follow with "Is that OK?". A stream of questions and answers will help you learn what to avoid when cold calling and will help you to increase the odds in your favor when you do.
"Have I reached Mrs. Smith?" is a good opening line. And wait for them to respond.
As annoying as cold calling can be, it is a game of probabilities and the more you do it, the more sales you will make.
Target the benefits of your product and not the features. "We keep your home warmer at a lower cost than any other product in the market. Would it be helpful to you to reduce your energy bills?"
What to avoid when cold calling? The first thing to avoid is to ignore your potential customer. Draw them in - open them up. At the end of every statement,Cheap Calvin Johnson Jersey, ask for their approval or observation. Get the potential customer into the repetition of approving every step that you take.
Identify yourself and make them feel more comfortable. Ask if they can use your help. "My name is John Smith and I help homeowners keep their homes up to date. What are your problems with home maintenance?" And wait for their response.
As the conversation progresses, move to a closing commitment. "We can show you our product in the safety of your home. Can we come by tomorrow at 3,Cheap Vernon Gholston Jersey, or would it be better on Thursday at 5?". Let them choose or offer an alternate time.
Cold calling - the nemesis of all sales people. It is the definition of rejection and can impact on the success of anyone who tries it. On the other hand,Cheap Mike Wallace Jersey, it can be a road to increased sales, meeting your quota and filling your downstream pipeline. If you are wondering what to avoid when cold calling, here are some hints.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Post Sales Meeting - Making Sales is All in the Follow Up
Saturday, July 7, 2012, 9:45 AM
[General]
Every time you call a sales prospect back, try to add value by dealing with any objections or queries they may have as regards your quote. You may also wish to tell them some more information about your product or service that you did not have time to discuss when you met. Therefore, use each follow up call as a mechanism to build a stronger relationship with the sales prospect.
The follow up after a meeting with a potential customer is a crucial step of the sales process that should be carried out methodically. Far too many businesses let this important step get the better of them and thus lose a potential sale. Admittedly,Cheap Chris Harris Jersey, some aspects of following up can make you feel uncomfortable at times but the rewards can be great if you manage to get a prospect to say 'Yes'. In this article I will briefly look at some of the important follow up protocols and issues to bear in mind after you have had a sales meeting.
After you have sent the quote, from this point on you should be very persistent. If you have not heard from customer after 1 or 2 days, give them a call and ask them if they have received your quote and whether they would like to accept it. If they say that they still have to come to a decision, arrange a time to call them back. Whatever you do,Detroit Lions Jerseys, do not leave them to contact you.
When potential customer says 'Yes' stop selling immediately; this is a common mistake that many people make and they end up over-selling and frighten off the customer. What you should do is arrange to see the prospect as soon as possible so that you can go through any sign up documentation face to face. Definitely do not put these documents in the post if you can avoid it. Bear in mind even after they say yes, they may develop a case of buyer's remorse and that is why you need to solidify the deal as quickly as possible.
Firstly,Cheap Tony Moeaki Jersey, all meetings should be followed up with a written quote or sales proposal document, which clearly lays out the details of what you can offer a customer and the price they will have to pay for it. It is best to send the quote and any other accompanying documentation by e mail as this will speed up the whole process and the original meeting will still be fresh in the customer's mind.
Finally, even if a prospect says 'No' do not burn your bridges. If they liked you and your business, then they may give you a referral if you ask them. Wish them good luck and ask them if you can stay in touch with them in the future.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Encounters of the Third Kind - 3 Tips for Not Blowing
Saturday, July 7, 2012, 8:44 AM
[General]
So here are the lessons I gathered from our flying saucerman:
It really started innocently.
And remember that often a simple phaser serves you better than a high-velocity photon torpedo.
We were with friends at our local coffeehouse and Diane asked, "Did you see that funny light over the dunes last night?"
Second...
Breathlessly,Cheap Russ Grimm Jersey, he rattled on about "Majestic 12" and "Hanger 18." He said he'd worked 30 years at the U.N. as some kind of interstellar liaison. He told us he writes a UFO newsletter.
But he "blew the sale."
He was too anxious. He made us uncomfortable.
Since fifth grade, I've devoured books by "ufologists" like Jacques Vallee, George Adamski, and Frank Edwards. I'll chat for hours about the famous Barney and Betty Hill "abduction." And I still catch my breath during the closing scene of Close Encounters.
I was a perfect audience for this guy.
1. Know your audience.
So we did what you'd expect.
3. Then act accordingly (and appropriately).
And faster than you can say "Beam me up,Cheap Antonio Brown Jersey, Scotty," a fellow with a bad comb-over materialized at our table,Willie Parker redskins Jersey, clutching fuzzy photos of flying saucers and alien autopsies.
2. Know what you're selling.
He made himself a pest, not a welcomed guest. If he'd approached with a polite question, we might've invited him to join our conversation. But he didn't.
Here's what's ironic, though.
Finally...
His "sales pitch" was a mess. Was he interested in Diane's UFO sighting? Was he promoting his newsletter? We couldn't tell, because he swamped us with info.
First...
We refused to make eye contact with him, and he eventually went away.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Why Are There So Many Different Sizes of Paper Cups and Coff
Saturday, July 7, 2012, 8:44 AM
[General]
The next step becomes obvious, where in the example above the paper cups would be 7oz, 9oz and 12oz sizes,Cheap Ahmad Bradshaw Jersey, further increase in profit can be made when the sizes are increased to 9oz, 12oz and 16oz sizes and so on. You may have noticed recently that one company has introduced a gargantuan 31 oz coffee cup - possibly producing gargantuan profits as customers opt for the new middle sized receptacle. This cup size however is not new; any trip to the cinema will reveal paper cup sizes of 20oz, 32oz and 44oz and while you may question who can drink this amount of liquid, next time you are in your local hostelry, notice how many drinkers can down a couple of glasses of beer in an hour,Terrell Owens cowboys Jersey!
It is now possible to see how drinks retailers have managed to increase sales and profits while also providing us, the consumer, with a vast amount of choice as long as we all don't automatically go for the middle option!
Amazingly, after just a couple of minutes tapping keys, my suspicions had been confirmed - numerous social studies had shown that when people are presented with three alternatives, the middle option is chosen much more often than the others. This obviously has repercussions for many retailers - particularly those in the business of selling food and drink and the related suppliers and, above all,Cheap Jay Ratliff Jersey, drinks cup manufacturers.
Further investigation revealed a really canny way of food and drink retailers increasing their business and perhaps explains the reasoning behind the ever growing paper cup. Apparently, all paper cups used to be one size and they were invented to be a more hygienic way of drinking water at public fountains. The vending industry saw an opportunity and adopted this cup for dispensing soda or carbonated drinks such as cola. After some time selling this single size drink, a shop wanted to increase business and introduced a larger cup. This led to sales being shared 60% small drinks and 40% large drinks - a small, but significant rise in sales. The clever bit however, comes when a third size is added - the extra large cup. Now, because of people's preference for the middle option, sales are split as follows: - 20% small, 40% large and 20% extra large - this represents a much larger increase in business and profit without having to invest in new lines or new ideas, just new sizes of paper cups!
On my return home, laden down with some bargains and some not so bargains, I put the kettle on and was prompted by the sight of many medium sized coffee mugs to return to my previous thoughts. This needed some further exploration - the lap top called.
A couple of days ago, during a particularly strenuous shopping session in which I was faced with a myriad of decisions, I decided to take respite in the high street haven which is the coffee bar. Again, I was bombarded with a number of dilemmas - should I go small, medium or large? Cappuccino? Latte? Espresso? Macchiato? Etc etc? The former was no problem at all - I always opt for the middle - refusing to be sold up to, but not wanting to be a cheap skate by going for the less pricey product. After some minutes I settled on the espresso, hoping for a reinvigorated final shopping offensive. As I peered through the dribbling streams of condensation to the shopping hoards, I could hear that nearly all the customers in the queue behind me were requesting the middle option. Why was this? Surely not everyone had the same philosophy about decisions as I did. Surely, not everyone was so bored with everyday life as to have given this any thought whatsoever!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
You Can Win an Argument Or You Can Get a Sale
Saturday, July 7, 2012, 8:43 AM
[General]
The key is to feed enough soft questions to allow your client's answers to ease him into your point of view and to do this without making him feel stupid.,Cheap James Farrior Jersey
If you can direct this question and answer process properly your chances of getting the sale will improve. And,Cheap Aaron Smith Jersey, if you really listen to one another, you both might learn something.
There is a better way to handle this situation.
I've seen good salesmen that are right in the middle of a good presentation, that when faced with a customer's counter view on something,Cheap Tom Jackson Jersey, they flare up like a banny roster. The next thing you know, they are in the middle of a heated argument. And while that salesman may in fact win the argument, the chances of him also getting the sale are slim.
Good hunting.
But if you know a customer is wrong on a point, don't come down on him like a ton of bricks. Better to turn him slowly through a soft set of questions and let his answers allow him to come over to your point of view.
Of course the first point is to know what YOU are talking about and to know YOU are right. The reason I say that is simple. Some of the best education I every received about my industry in general and my product in particular was from my clients. It pays to listen to the person that deals with the issues of an industry every day. So step one is to keep your ears open.
Here's an example: I know what you are saying Jim and that makes a lot of since, but here is what a client told me one time. Or, I hear you Jim and that's a great point. You know I was always taught that (and then make your point). Then ask, what do you think of that or what's your opinion.
One of the hardest things to master in selling is the art of turning a customer's counter opinion into a positive and not into a point of contention.
But rarely can you do both at the same time. The old says is; "The customer isn't always right, but he is always the customer".
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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