Increasing Your Sales Call Effectiveness and Baseball - What

    Tuesday, June 12, 2012, 11:57 AM [General]

    So by thinking and acting in terms of providing service when you're up to bat, you'll hear the crowd go wild, you'll advance your runner,Cheap Isaac Redman Jersey, and you'll safely cross home plate more often. So when you contact a prospect, the main question on your agenda should be: Remember,Cheap Buccaneers Jerseys, it takes time to develop a relationship, and this is how successfully closed sales are built. If your call ends up being a sale that's going to solve all their problems, that's obviously awesome. Play ball,Cheap Deuce McAllister Jersey! Actually, don't even try to hit a homerun every time. But first,Cheap Nick Fairley Jersey, let's talk about how your philosophy can impact your overall game. "Sales = Service" "How can I help this person make their job and life better?" If the outcome is to set up a face-to-face, phone or web meeting to offer more time for an in-depth conversation, solution or advisory session, even better. I work with my clients to transform their sales philosophy so "sales" is equated with "service," no matter where the prospect is in the sales cycle. This approach solves A LOT of confusion, anxiety and uncertainty, and it also creates a very effective, ethical and enjoyable sales process for both parties. You don't need to hit a homerun every time. The other day someone asked me what the goal of a sales call should be. And it got me thinking about baseball. The goal of your sales call is to find a way to offer help and work with that prospect (not "pitch to" them) towards realizing some value gained from your interaction. That value you provide should be appropriate and proportionate to your own business goals and needs. And the best part - Everyone wins. In terms of progress during the sale cycle, let's get back to our baseball analogy, because this is where it gets really important and most sales professionals strike out: Actually, I'm more of a football and basketball fan myself, but this baseball analogy made too much sense to pass up. If the result of your contact ends up simply being the chance for you to give some advice, resources or other form of value, great. They'll appreciate and remember you for it. But even if it turns out that they don't need your help,Cheap Mark Ingram Jersey, that's good,NFL Sideline Black United Jerseys, too. Either it isn't and won't be a good fit for you to work together, or it just isn't the right time for them *right now*. You can assess that, so you know how and when to move forward with them, and that is time well spent. Even if you're not a baseball fan, stick with me here. I'm talking about how to implement your sales game plan to gear up for a long, successful season. The risk/reward ratio is in your favor to just get on base - make small victories that build - rather than striking out most often with the hope you'll hit one out of the park once in a while. Those probably won't happen fast enough, and you'll be out of the game in no time at all.
    0 (0 Ratings)

    Why Most Ticket Brokers Have Profit and You Don't

    Tuesday, June 12, 2012, 11:57 AM [General]

    These are only few mistakes that ticket brokers make when new in the branch. If you are one of those who have been losing a lot of money from this business you should consider the above mentioned advices and try your luck again. This time you will earn big money out of it,Cheap Jack Tatum Jersey! First of all give up buying from secondary sources. Because secondary ticket brokers are willing to make good money in short time,Cheap Randall Cobb Jersey, just like you are,Cheap Marques Colston Jersey, you will always pay more than the face value of a ticket and will not be able to sell it with much more. Sometimes, these tickets cannot be sold at the same price they were bought, making you lose money. Next time when there is an important event try to buy the tickets directly from the venue or from primary sources, such as promoters or agencies which have contracts with the organizers. Also, do not put your tickets on sale on sites which charge a lot of fees. Choose the site which has the fewest fees and the most visitors. This way you will ensure that your ticket will be seen by many people and you will not give an important part of your profit to the owner of the site. Do not buy tickets if you do not know where they are placed. Mainly if you buy tickets from secondary sources they will tell you that they have front ticket seats, but in fact they may be selling you back ticket seats. To avoid being duped like this you should have a map with the location of the event and check the number of seats for which you want to buy the tickets. Also,Cheap DeMeco Ryans Jersey, do not wait until last minute and then put the tickets on sale. No real fan likes waiting until last minute for a ticket and by the time you decide to put your ticket on sale,Cheap Vince Young Jersey, most of those interested in the event will have already bought tickets. So the chances of you selling the tickets at a good price are very much diminished,Cheap Tim Brown Jersey, no to tell that you may as well not sell them at all. The news according to which ticket brokers earn a lot of money simply by buying cheap tickets and then selling them for a bigger price spread fast around everywhere. This determined many people to try their luck in this business. However not all of them have found the success they were expecting. What went wrong? Here are some mistakes that you should avoid making if you want to make good money by selling tickets.
    0 (0 Ratings)

    How to Master the Art and Science of Consultative Selling!

    Tuesday, June 12, 2012, 11:57 AM [General]

    Consultative sales training will teach you that the process is not about guiding the customer, but rather the customer guiding you to offer them something that they need. This means that you must solve their problem, not blindly offer something that they may or may not need or want. Become an Expert with Your (and Other) Services or Products In all industries, and especially in certain ones, motivational sales training should incorporate a thorough knowledge of the competitor's products and services. Potential customers will be comparing your services or products to others in the market. Sales training which incorporates an important tenet of consultative selling, in understanding the customer's needs, assumes an understanding of the competitor's offerings, in addition to your own to be successful. According to sales training articles, if you are to define the difference that consultative selling brings to the sales world in a phrase or sentence: it would include selling to the customer's needs. This is the fundamental difference, whereas other conventional salespeople will present what they have to offer in a similar fashion. Sales skills training will teach you to know your product. When you think about it, how can you expect to sell something if you do not know what it is, or how it will affect some aspect of your customer's needs? The products or services you sell must be able to fit into your customer's needs, which means that it is vital that you are aware of how it will do this. Show Enthusiasm Motivational sales training is based in showing enthusiasm for one's products or services. Chicago sales training consultants and those around the world understand that enthusiasm will help sell a product or service. This confidence in your offered products or services will seek to transfer to the customer. You will also be able to build trust as well. Sales training stresses the salesperson to customer relationship, for good reason. Potential clients that are seeking what you have to offer will be looking for a level of assistance and knowledge. Thus, they must be able to respect what you have to say. Sales skills training methods understand the important value of preparation when it comes to consultative selling, something that occurs before the actual selling process. Before you approach a customer,Cheap Javon Walker Jersey, gather data from the prospect. With this info you will be able to customize your products and services to offer something that will fit his or her needs. Consultative selling is about selling to his or her needs,Cheap Kyle Wilson Jersey, as covered in the next section. If you are to prove this to the customer, a positive relationship must be built. Communication skills will help you build this relationship,Cheap Vince Young Jersey, such as enthusiasm, honesty, and trustworthiness. Sales team training will stress all of these important dynamics, which form a huge portion in the "supplementary" features of consultative selling. That is, those qualities which separates successful and other consultative salespeople. Chicago sales training consultants will utilize market researchers, accountants, underwriters, and analysts to make an informed reach to their consumers, in larger businesses. This is exactly what needs to occur, regardless of the scope or sales team training available to you. Whether it is the individual salesperson or a large and diversified team, preparation is key for any type of consultative selling. Offer Appropriate Solutions Sales training speakers, as well as other individuals in the sales world, are often confused as to what is a consultative salesperson. They may know when they find one, yet it is difficult for many to describe what it truly means. Sales training articles that properly describe the term pinpoint consultative selling on the dialogue that takes place between the customer and the seller. In order to achieve this, one must prepare himself or herself for this important interaction that takes place. Understand the Customer's Needs Ask Questions Consultative sales training people will demonstrate the value of asking questions in this type of sales method. In fact, along with customized solutions, which is covered in the next section,Cheap Julian Edelman Jersey, and an interactive conversation, these three essences are often what makes consultative selling what it is,Cheap Camouflage Realtree Jerseys, according to consultative sales training articles. You must be able to understand the customer's needs and their interactions with you to sell your products and services. A well-versed Chicago sales training consultant will ask as many questions as possible in order to make these offers and to identify what the customer is looking for. Use questions to your advantage in order to gain insight; you may also find it helping you to build a meaningful business relationship with your clients as well. Tom Daly of BestFit Solutions states this in terms of numbers: "The RIGHT answers, if you want to leave the pack behind are: you should be spending at least 80% of your time talking about how to solve their real problem... and less than 20% of the time talking about you or your product/service." Perhaps Chicago sales training consultants and sales and marketing training people around the globe should adhere to this general guideline to find success in consultative selling. Consultative sales training consultants end the mastering of the art and science to offering an appropriate solution to your customer. This is the true end to the consultative sales process. Of course, you may need to revise your offer if it is not what the customer needs or desires, which will take you back to other parts of the process, yet this remains the proper end of the process. And if it is done properly, you should have success in your consultative sales endeavors. Preparation Offer what you can to help the customer with his or her needs. Recognized sales coaching institutes acknowledge the offering of appropriate products or services to the customer's needs,Cheap Johnathan Joseph Jersey, only if they fit with the customer. If you cannot do this, it is important to keep the positive relationship intact. Offer what you can for the customer and help them find what they need. In the long run this will be better for you and the customer. You will demonstrate your helpfulness, which will be much more likely to give you return customers in some way, such as word of mouth, or a customer returning for a new and different need that you can satisfy. Build a Relationship with the Customer Talking with (Not to) the Customer
    0 (0 Ratings)

    The Unique Art of Selling

    Tuesday, June 12, 2012, 11:56 AM [General]

    Selling on the internet is really no different than any other type of selling. In internet sales, you must use the correct keywords so that the search engines will direct the prospective buyer to your website or sales page. Then you will need catch phrases that stand out and will attract someone to your website, where they will see information about your product. Otherwise your site will be passed by for someone else who might use better words. Most of us would have trouble selling a free lunch to a starving artist. But even the starving artist must sell his paintings,Cheap Matthew Stafford Jersey, if he ever wants to eat. You must also have the ability to listen to people. That is, the ability to hear what they are actually saying. Listen to the words the prospective buyer is using. What is the person's tone of voice? What is the person's attitude and body language? Listen for hidden meaning behind their words. Do you hear pain? Is there more emphasis on some words than on others? Do you hear relief or maybe hope when you talk to each other about the product you are there to sell? Many people make their careers in sales. Some sales careers might include a car dealer, a real estate broker, or retail sales. Then there are door to door sales. Some examples of door to door sales might include such things as cosmetics, vacuum cleaner sales, or insurance. The list is endless for careers in professional sales. Maybe you want to sell an old television that you aren't using anymore. Perhaps you're having a yard sale. You might be at the bank trying to get a loan for a new car. Or maybe you want to buy a home. You are preparing a resume. Or you are on your way to a job interview. These are all forms of selling in which you must sell yourself. In order to be able to sell, you must first learn to interact with people and you must turn this ability into a great skill,Cheap Nick Fairley Jersey, almost an into an art. And you also will need to sharpen your ability to peak someone's interest. Have you ever tried to sell something? Was it easy for you, or did you fumble and fidget through the whole deal? Were you nervous, or did you get exited? Selling is an art. You must say the right words and you must ask the right questions. But most people are not sure of what to say when they are trying to sell something. These skills must be learned and applied to all types of sales transactions. Whether you are selling door to door,Cheap Jack Tatum Jersey, through mail campaigns, a sales meeting,Kellen Winslow charger Jersey, or even on the internet. You will need to learn how to carry on a conversation with people and you must be able to guide the conversation so that you will be able to convince your prospective buyer to do business with you instead of with your competitors. Being able to sell yourself is actually where all sales transactions begin. What people perceive of you will almost always determine whether or not they will do business with you. People pick up on your self-confidence, body language, and your knowledge of your product. In our modern society,Cheap Ronnie Brown Jersey, selling is a daily event. Like it or not, we all have to sell something at some point in our lives. Many times,Jacksonville Jaguars Jerseys, actually.
    0 (0 Ratings)

    Making Sales Stick - A Simple Strategy Guaranteed to Increas

    Tuesday, June 12, 2012, 11:56 AM [General]

    So how do you make sales stick? A great way to increase sales and have them stick is to add a guarantees. Offering a guarantee minimizes the risk in the consumer's mind. It lets them know you believe in your product and/or service and it makes their decision process considerably easier. Many people are very hesitant to offer guarantees for a number of reasons. They are concerned they will get too many refund requests; they aren't sure what type of guarantee to offer; they think people will take advantage of them and they are not sure what type of guarantee to offer. Years ago I heard a very, very well known expert say,Cheap Julian Edelman Jersey, "If you're not getting a lot of refunds,Cheap Israel Idonije Jersey, you're not selling hard enough." * Selling to a market that is not a good fit for your product or service One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. If you've been doing business online for any length of time,Cheap Cardinals Jerseys, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin. Selling someone a product or service is one thing. Making it stick is something else. Some experts have very few refund requests, while others have a high number. If you are getting a lot of refund requests,Cheap Jason Taylor Jersey, chances are you are doing the one or more of the following: * You have overpriced your product or service. * Your product or service is of very poor quality,Cheap Darryl Tapp Jersey, thus the high refund requests To say I was disappointed with this advice is an understatement. Being pushy, aggressive and not caring how many refunds you get is what has given sales a bad name. You will not find that type of advice from me. I believe in selling with influence and integrity. To minimize refund requests make sure you aren't doing one or more of the previous points AND offer a solid guarantees. Guarantees encourage people to buy, even if they never use the guarantee. In reality,Cheap Evander Hood Jersey, most people rarely take advantage of guarantees, so you really have nothing to fear if your information products and your services are of high quality.
    0 (0 Ratings)

    How to Lose a Prospect in a Snap

    Tuesday, June 12, 2012, 11:56 AM [General]

    It's like calling your prospect an idiot. Sure,Cheap Derrick Ward Jersey, you're not actually saying it word for word. You might not do it outright. And you might not even be saying it in your collaterals such as your booklet printing or print catalogs. But you are actually telling your customers they are idiots if you tell them how you can save them money when they are the ones responsible for their business. Even if you tell it to their face or in your marketing copy such as in your print booklets and brochures. Again, this just proves that the sales agent doesn't know anything about the company or the owner of the company. This particular opening makes company presidents angry. If you're the sales agent you certainly would lose your prospect in that instant. Because,Cheap Art Monk Jersey, how can you be sure how much the companies are paying for their overhead? And how can you be so sure that they are losing money even when they are raking profits after profits every year? By claiming you know how you can get them to save money,Cheap Nick Mangold Jersey, you are implying that the person you're talking to is a bad negotiator and should not be in business in the first place. Even when the business owner is a brilliant businessman and is considered by his peers as the most capable negotiator in the industry. Here's what you should NOT do when making a sales call or print marketing: NEVER claim you can save your customer money when you don't even know everything there is to know about his or her business. It's the worst idea ever if you start your sales call by telling your prospect that you can save them money. It's like telling them to their face that they are idiots and wouldn't know better if you're not there to help them. Beware if you or your sales agents start this way. Not only are you insulting your prospects,Cheap Braylon Edwards Jersey, but more importantly, you are calling yourself idiots yourself because you're showing your customers that you don't know what you're talking about. Really. This is especially insulting to Presidents of companies because it's as if you're telling them that they don't know how even with the years they have under their belts. Worse, that they are the worst negotiators for their companies. On the other hand, you are also making yourself look like one because it just goes to show that you don't know anything about the company. Here's something to think about before you make that sales call: have you ever called your prospects idiots? You might be adamant about it. But surely,Cheap Ron Jaworski Jersey, some way or another,NFL Camouflage Realtree Jerseys, you have done this particular faux pas.
    0 (0 Ratings)

    4 Ways to Use Consumer Psychology to Boost Sales

    Tuesday, June 12, 2012, 6:22 AM [General]

    Bulk pricing follows a similar formula, encouraging customers to buy more of your product when they perceive a savings in doing so. Value To increase your odds of accomplishing this feat, you must get into the head of your potential customer to find out what motivates them to open their wallet and actually make a purchase. We have four ways to use consumer psychology to boost sales. Benefits This is old school marketing, but it still holds true. To make a sale, you must first create a need for your customer. In many instances,Cheap Jason Pierre-Paul Jersey, this is about telling your customer the many benefits she will enjoy by purchasing your product. Your customer may not realize they can clean their bathroom in half the time or save significant time and effort in the kitchen by purchasing your product. Pitchmen are experts at this technique, and if you learn to do it properly,Cheap Mike Quick Jersey, you can also enjoy a significant increase in sales. Once you have solidified your JV partnerships, you've only won half the battle. While attracting new customers is a key component to a successful business, another important attribute is the ability to close the sale once the customer visits your website. JV marketing is an excellent way to attract new customers,Cheap Bill Posluszny Jersey, but once you have increased traffic, you must be prepared to close the sale. With these techniques,Cheap Steve Young Jersey, you can transform lookers to buyers to boost sales and your bottom line. A customer must determine that the price is right before they are willing to buy. However, pricing is one part math and nine parts psychology. Why do you think you see so many prices set at $9.99,Bo Jackson raiders Jersey, $99.99 or 1,999.99? This is a psychological move to keep the customer from moving to the next price threshold. Yes, your product may be just a penny under the $100 mark, but to your customer, there is a major chasm between $99 and $100. It's a fact of life: most people spend plenty of time and money trying to keep up with the Jones. They want top quality merchandise and they want it at a ridiculously low price. When you perfect the art of selling luxury at a bargain,Cheap Lee Evans Jersey, you will increase your sales. In some cases, this may amount to educating your customer about the materials you use to build your product, or the manufacturing process it must undergo to be deemed "fit" to put on your store shelves. Testimonials Customers are often afraid to try out a new company or product because they fear failure. They worry that the products they purchase will not stack up to the value test listed above. Your JV partnership has already overcome part of that concern by linking your relatively unknown business with one that is more established. However, you can take the process a step further by providing potential customers with testimonials of previous buyers. Free samples are another good way to boost consumer confidence so they are more likely to take a chance on your business. Pricing
    0 (0 Ratings)

    Using Annuity Sales Leads to Grow Your Sales

    Tuesday, June 12, 2012, 6:21 AM [General]

    The excellent thing about these annuity leads is they also will give you the amount of income these people will earn. That means if you have a product that costs a lot of money; you will know those that will be able to buy it. Cutting down on wasting your time doing your sales spiel to people who you know will not be able to buy.,Cheap LaRon Landry Jersey To get these annuity leads you can go about it in different ways. Many people will place ads in papers, and send out postcards. If you're not taking advantage of advertising on the internet you should. It may cost you a bit more money, but in the long run can open up your business a much more. But when people send you a card back or call you this is a way in which you will know they are interested. An annuity list can help you get more sales. Not only will it provide information about the contact,Detroit Lions Jerseys, but also demographics on that person. That is a great way to find people, much better than those old days of cold calling and being hung up on. Some people will consider raising their sales with annuity leads by purchasing a list. However,Cheap Larry Csonka Jersey, when you get these lists you need to ensure that you're working with a company that has a great reputation in the way they compile the list. Because at times these lists may be gotten by a free offer that was given to people as long as they signed up that they were interested. In those cases the people will normally not be interested,Cheap James Starks Jersey, and have just signed up to receive whatever was offered free. Also works well with a business offer and whether you need an investor who is making well above a money amount. By getting that income in your annuity sales leads you can easily focus on only those people who will be able to actually afford what you are trying to sell them. To raise your sales with annuity is a great idea and a way to work with only people who are interested. Though you should consider advertising via the internet, and perhaps even setting up your own website. Many people still may like the old method of placing up ads in locations where people can see them. Or a postcard, which can be printed up in bulk for a lower price. When there are festivals or even a flea market going on,Cheap Saints Jerseys, set up a stand in that location. Having them stop by,Cheap Mewelde Moore Jersey, if they are interested they will ask questions. At times this may be the best way to raise sales with annuity because at that exact moment you can supply them information. But when you have a delay in between when you've received a post card back from them and you call, they may have forgotten about the product. To raise your sales with annuity sales leads you will receive information only about someone who is interested in what you have for sale. This can work with any kind of product or even insurance or any kind. An annuity list will provide you with the information of who to contact. It's a list of people who you know will at least let you in the door to hear what you have to say.
    0 (0 Ratings)

    How 3 Plus 5 Equals 10 to Increase Sales

    Tuesday, June 12, 2012, 6:21 AM [General]

    Just image what would happen if all those crazy busy sales people,Tennessee Titans Jerseys, small business owners, entrepreneurs and even C suite executives would focus on these three buying rules and these 5 sales objections buckets? This application of the science of physics has demonstrated that one plus one can exceed two. In selling,Cheap Wilbert Montgomery Jersey, this could be considered the new math. Now to be fair,Cheap Mike Sims-Walker Jersey, it is not necessarily new as it has always been there, but it was hidden because of the continued emphasis on selling instead of on buying. By taking this approach three plus five exceeds eight and truly is a 10 that being the goal to increase sales. People buy from people they know and trust. You Your company Your products or services Your price Your delivery No sale happens until someone (your prospect or potential customer) makes a decision to buy. People buy from people they know and trust. People buy first on emotion then justify it with logic. People buy on value unique to them This is why understanding the psychographics within the marketing plan are probably far more important than the demographics. You may have all the right demographics (age, gender,Cheap Rex Grossman Jersey, geographic location, income, etc.), but until you understand the "Why" behind the buying decision process you still will not increase sales and have wasted a lot of precious resources in those efforts to sell more. Sales Training Coaching Tip: Understanding the "Why" allows you to sell smarter not harder unless you enjoy being crazy busy. Three Buying Rules Years ago I heard a story about two Draft horses entered into a county fair. Individually each horse was able to pull around 1,Cheap Dexter McCluster Jersey,000 pounds, but collectively they were able to pull over 2,500 pounds. If we apply logic to this information, then this suggests the focus should be on the buyer and not the seller. Yet most sales training coaching program focus on the behaviors of the seller and truly do not look to the thought processes (the why behind the decision making process to buy) of the buyer. Of course some will include the word like within the previous statement. However,Cheap Emmanuel Sanders Jersey, I have witnessed people buying from people they do not necessarily like meaning for me they would invite them for dinner. Sales Training Coaching Tip: Again it all goes back to the words you use and your own meanings within each of those words. Yes three plus five can equal 10. The only challenge you have is to understand what is behind these numbers and adjust your behaviors and sales process to work with them instead of against them so you can truly be the Red Jacket in a sea of gray suits. By embracing this first buying rule, the salesperson can become the buying partner of the prospect or potential customer. This role goes beyond being an assistant to the that individual because he or she continues after the sales is delivered and implies a long term relationship (think customer loyalty and repeat business) until one of those involve decides to terminate the partnership. Five Sales Objections Buckets Now I am only a simple Swede without all the national credibility of other top sales experts. However, I truly believe selling is far more about creating an environment of buying and that begins with the number one buying rule: The last couple of months I have been investing a lot of time listening to my clients, observing others and expanding my readings as to the why behind the buying decision. For as my wise father who was a professional salesman told me years ago and others have also echoed these or similar words: The goal to increase sales is ever present for crazy busy sales people to even those who sit in C-Suites. Yet a science lesson may help to show that three plus five goes beyond eight and actually equals 10.
    0 (0 Ratings)

    6 Months is Way Too Long to Follow Up

    Tuesday, June 12, 2012, 6:21 AM [General]

    * Be willing to spend that much to get the sale. If you're a shallow-minded,Cheap Shaun Alexander Jersey, short-term thinker you'll hate that. But you'll also never be rich. So you don't make anything for the first year. But the second, third, tenth and twentieth year you are amazingly profitable. Nice. About 3 years ago, I signed up for an information pack from TempurPedic. I heard they are good marketers, and wanted to get on their mailing list. To this day I get at least a mailing a month from them. I still haven't bought,Cheap Jets Jerseys, but I was never really in the market. However,Chiefs Jerseys, I'm starting to feel guilty about all the cool information they send. I may buy just to feel better! A simple formula: So I called her again 3 weeks later. Then 3 weeks later. Then another month. And another. Our first contact was in March. October 10th, I got an email out of the blue with a $60,000 order. I figure for my time, I made about $1500 an hour on that one. I had a prospect last year. Cold as ice. Found the company info online. Didn't even know the buyers name. But I made my call and got right to her. 1. Have margin so you can afford to keep marketing and selling. What's your limit? Are you a quick sale McGraw? If you don't make a sale right now,Cheap Texans Jerseys, chances are you'll never close. That's crappy thinking. Sure there's some truth to it. The truth is you're guaranteed to not close later if you don't follow-up. But what if you did follow-up? Could you close an additional percentage? * Keep selling until that value is hit. If your sales efforts don't close the prospect by the time you've reached that number, feel okay with quitting. I know a few guys that will spend hours on the phone, multiple face-to-face meetings to try to close. And at the end of the bloody battle they stand over their new client exhausted. That's pretty dumb too. * Figure out what the client is worth based on the first year of estimated sales. What? You only have a one-time sale type of product? Quit whining. That's not true. There's always a secondary product or service or sale. How much will YOU make on that client the first year. A lot of tests and studies show different percentages of "long tail" sales. So I won't quote any. But learning from the studies, a percentage is ALWAYS made on sales after the initial effort. And if you want to instantly increase your income by 20% - 50%, simply double the length of time you intentionally follow-up. Heck if the prospect is worth it in Lifetime Value, you should never stop following up. You also need a system. A lot of sales people stop following up because the prospect slips to the back of their mind. The excitement fades and you move on the the next target. Sometimes, it's not fun or exciting to follow-up. It can be a little boring after awhile. Are you doing sales to have fun or become wealthy? Wealthy people always do repetitive,Cheap Ted Hendricks Jersey, habitual tasks regardless of how they feel. They know what I'm worth and they keep following up. Of course, if they were only selling a $50 widget they probably wouldn't keep marketing. So where's the line? How can you tell if it's worth it? What's your personal worst? You know, the time it took you to finally close a sale. 2 weeks? 30 days? 6 months? Two lessons: You probably wouldn't have made that commission. Not because you're incapable. You probably wouldn't have stuck it out that long. Most don't. Here's a tip: Want to stay excited about following up? Keep the value in front of you. Know what the client is worth. I knew what my whale was going to net me. And I know they'd keep buying. It wasn't a drudgery to make those dozen or so phone calls. I was excited each dial because I knew that call was worth $50 regardless of what happened. It was a cold lead in more than one way. This lady was short, terse and not wanting to deal with anyone. I put on my best schmooze voice and went to work. They were a whale, but a satisfied whale. She told me there was no way they'd buy from me. By the way, they continue to buy. And each progressive order requires less and less work. Which means greater and greater pay. And the lady is a lot more friendly now! Maybe it was you. Maybe it was your client. But at some point, one of your sales drug on and on. Seemed like it would never close. Final story. There's a classic story that floats around some marketing circles of the "mail stalker." Yes that's M.A.I.L. Apparently the recipient of this savvy marketers direct mail pieces got fed up. He was offended and distraught that this "crazy man" kept send him handwritten letters, note cards, and other gimmicks mailings. He logged a complaint and requested a restraining order. 2. Never "break up." Let the client sever the tie before you do. That's when you know to stop. And only then. You should never be the one to break up with a prospect-unless the effort outweighs the value. Focus on building relationships, giving value,Cheap DeAngelo Hall Jersey, and solving problems and you'll close tons of "long tail" sales. By the way, the marketer is outrageously successful with that campaign.
    0 (0 Ratings)

    Watch Others to Improve Skills for Sales

    Tuesday, June 12, 2012, 6:21 AM [General]

    ,Cheap Selvin Young Jersey The goal is to guide your customers from the beginning to the end. It means reading them when they come into the door and seeing if they need immediate help. Others may just want a quick greeting and time to browse. Sometimes a person doesn't need any help at all or might need help later in the shopping process. Reading a person is important because it can be the major difference between a huge sale and none at all. A good salesperson watches other people and learns their techniques for getting a sale. You have to be willing to devote a certain amount of time to improving your skills for sales because it won't happen overnight. It means learning when to use a certain strategy rather than another one to gain the desired results. The reason is because everybody is different and has his or her own reason for wanting to purchase something. With time,Willie Parker redskins Jersey, you start gaining expertise in reading people's body language and listening to their words for what they really want out of a sale. This will help you become better at getting sales. There are people who seem to be born to sell,Cheap Joseph Addai Jersey, and success seems to be written all over their name. They are people that can easily communicate and seem to walk with confidence wherever they go. The onlooker probably doesn't know how many sales conferences they have attended or the experience they have gained over the years. While it does help to have natural skills for sales,Cheap Kenny Phillips Jersey, this knack for selling is enhanced once you learn more sales techniques and strategies. This is what helps you develop relationships with customers and close the sale in the end. Everyone will benefit from improving their skills for sales,Cheap Joe Namath Jersey, as it helps you have fun and make money.
    0 (0 Ratings)

    5 Key Steps To Sales Success

    Tuesday, June 12, 2012, 6:21 AM [General]

    So don't complicate the process - and don't avoid it! Embrace it and you will find yourself in a thriving, successful business. This is a critical step. I submit that if you don't get this down cold you will struggle with sales. People don't like to be sold but they do like to buy. They like to buy the things THEY believe they need. You have to understand their perspective so you can speak to it. Then you will be heard. Steps - one at a time. That's what works. 2) Respond to what they said. If you determine that you do have a solution that fits their need, create a proposal that speaks directly to what they told you. Don't try to sell them what you want to sell them. Sell them what they need. When you propose a solution based on what they told you, you are letting them know that you heard them. Priceless! Step 2: Messaging So now that you understand the value from the client's point of view it's time to craft your message around that value. This is where you actually speak to what matters to the prospect. Remember that they need to hear you and they will hear you when you are speaking directly to them. Step 5: Follow Through This may not seem like a part of the sales process but boy is it,Cheap Heath Miller Jersey! You won't be successful if you are great at getting the sale but can't deliver. Sales is about the whole process - including continuing to develop the client relationship. So there are really two parts of follow through. The first is delivering on what you sold to the prospect (now client). There's a saying 'under-promise and over-deliver.' This is one of the keys to building a truly successful business. Exceed your client's expectations. And, once you've delivered, check in with the client to be sure they are happy. It doesn't take a lot of time but can speak volumes about your dedication to providing an outstanding experience. Step 3: Target Market Now you understand the value and you've been able to craft a compelling message. Guess what? Now you know who your target market is! Hurray! You can't be all things to all people and you shouldn't want to be. When you can target a specific market you will be able to focus and concentrate on them. You will also be able to monitor your success so you can easily identify what is working, and what isn't. The other part is continuing to develop the client relationship. What happens many times is this - we make a sale and then move on to the next prospect. We forget to continue the relationship process with the current client. Not the best situation,Cheap Arthur Moats Jersey! You want to be sure you are building the relationships with your current clients so you can get all the business there is to get from them. In addition, if you aren't working on your relationship with them you run the risk that they will leave you. They'll leave for the person who IS building a relationship with them. In a competitive environment your competition is calling on your clients. If you aren't communicating with them you won't know about this. In addition, you won't have done anything to build some sort of loyalty. In essence you will be telling your client that they just aren't that important. Is that really the message you wish to send? I didn't think so! Step 4: Listen and Respond So this is a place where many people get tripped up. They get the meeting with the prospect and think they are supposed to talk - and talk, and talk,Cheap Jason Witten Jersey! Nothing could be further from the truth. Even if the prospect says 'So,Cheap Lavar Arrington Jersey, tell me about your company (or product or service).' Your job at the prospect meeting is to ask enough questions so you gather a solid idea of what the prospect wants or needs. You also want to find out how the company operates. Step 1: Value Definition The first step of successful sales is understanding the value your product or service brings to the client. It isn't so much what you WANT the value to be. It is more about how the prospect and client perceive the value. Copyright© 2011 Seize This Day Coaching Once you have discovered this information you are in the position to do two things. 1) realize whether you have a solution for them. You may not have what they need. Don't try to fit a round peg in a square hole! If you can't help them, tell them so. You can even refer them to someone who can. But don't try to be the solution they need when you really aren't. This is where your value statement comes in big time. Refer to it. Your messaging should be short as well; the more concise the more believable. Think about it. Have you ever heard someone talk about their product or service and they go on for so long that you lose track of what they are saying? Or you are left with the feeling that even they don't believe what they are saying? Exactly! So, keep it concise and simple. This is not to say that you can't have more than one target. You can. My suggestion is that you start with one. Make it easier on yourself. You want to be able to focus and create a plan. It is easiest when you have one target you are going after. Once you have penetrated that market successfully you can add in another one. So many people are starting businesses these days. In addition, there are many small business owners who have been confronted with the necessity to sell for the first time. This can seem daunting to the sales novice. However, it doesn't have to be. There really are some basic steps to growing a client base and therefore,Cheap John Riggins Jersey, a successful business. You can see that the steps to successful selling aren't difficult. They are simple and necessary. Once implemented and practiced on a regular basis,Cheap Brett Favre Jersey, they will serve your business well on a consistent basis.
    0 (0 Ratings)

    How to Use the Law of Attraction in Sales

    Tuesday, June 12, 2012, 6:20 AM [General]

    This is where most people go wrong with the Law of Attraction. They start having self-doubt and stop believing them moan when nothing happens. This is where step 4 comes becomes the key part of the process If I wanted to double my sales,Cheap Jerry Hughes Jersey, I would have to ensure I was doing lead generation activities each day that would ensure I hit that target. If I sat around waiting for the phone to ring then the chances of double my sales are very slim. Once you have worked out what you want,Cheap Rob Gronkowski Jersey, you then have to state clearly and concisely exactly what it is that you want. If you want to double your sales,Cheap Brian Westbrook Jersey, you need to know how many sales that is exactly or how much money is doubling your sales. Step 1: Decide What You Want After asking for it, you must then have the positive self-belief that it will happen. You have to be putting out that positive vibe to attract what it is you have asked for. You must fully belief it is going to happen. It is a 4 step process, not a three step as so many people think. The underlying point of the Law of Attraction is you decide what you actually want to bring into your life. You must make the decision about what direction you want to take and what changes you want to happen. If you want to double your sales,Cheap Jason Campbell Jersey, what impact would that have on your life? Step 2: Ask For It You have to hold yourself to the standard expected of what you want. For example if I wanted to drop 20lbs in weight, I could do the first 3 steps but if I go and eat 6 cheeseburgers each day,Cheap Brandon Banks Jersey, it's not going to happen. I wouldn't be holding myself to the standard of what I want. It's incongruent. The act of holding yourself to that standard is why most people fail with the Law of Attraction. Don't be one of them! The Law of Attraction has received a lot of commercialised attention over the last few years to the point where a vital part of the process is often forgotten. Many users of the Law of Attraction,Cheap Peyton Hillis Jersey, therefore, give up using it without having applied it correctly in the first place. Step 3: Have Faith it will happen Step 4: Hold yourself to the standard
    0 (0 Ratings)

    Take the Path of Most Resistance

    Tuesday, June 12, 2012, 6:20 AM [General]

    To be successful in sales and business,Cheap Miami Dolphins Jerseys, you have to adapt to doing the difficult tasks that are associated with success. We can all think of and identify the numerous activities we know positively impact our performance, but are difficult to do and cause feelings of apprehension. In prior columns,Cheap Donald Driver Jersey, I have written about one of my most effective business mentors who used to tell me "In order to be successful in sales,Cheap Mike Iupati Jersey, you have to find ways to enjoy doing the things you don't like to do." This continues to be the best piece of advice I have received in my selling career. The reality for every sales person is there are many elements of the sales process that are not easy and give you feelings of apprehension and doubt. In order to break through the wall of mediocrity, take the path of most resistance and focus on the tasks that make you feel uncomfortable and are difficult do. If it feels normal, it is likely an activity that will not improve your sales performance. There are many traits, habits and best practices that separate average from above and taking the path of most resistance is one that is often overlooked and rarely discussed. Do you think the most successful sales professionals really like prospecting? Doubtful. But they find ways to enjoy prospecting and discipline themselves to find parts of the process that they do like. Take prospecting as an example. Most of the sales people I know don't jump out of bed in the morning and say, "I can't wait to go prospect!" It's not a secret that prospecting is a challenging task that requires great skill as well as mental stamina. We also know it is essential to the success of every sales professional and something we can never stop doing. So then why do so many salespeople put off prospecting and find other sales related activities to occupy their time? There is one answer. Some people tend to take the path of least resistance and unknowingly fall into the trap of focusing on tasks that have minimal impact to their sales performance. Prospecting is known as one of the most unnatural elements of the selling process. You are constantly rejected, which is something most people don't enjoy. You are forced to talk to strangers, which is something we have been conditioned not to do since we were children. We engage people in dialogue that is usually uninvited and unexpected. These steps in the selling process, along with a list of others are unnatural and awkward for most. Instead of prospecting,Cheap Wilbert Montgomery Jersey, they will work on the report their manager asked for that is due in several days. Instead of talking to new people,Cheap Steve Atwater Jersey, they call customers with whom they already have a relationship. Instead of calling a new customer to ask for business,Cheap Plaxico Burress Jersey, they focus on the customers or accounts that they feel are more likely to say yes. This vicious cycle of avoiding the difficult elements of selling causes many sales professionals to fall into the rut of mediocrity.
    0 (0 Ratings)

    In Business Everyone is Your Potential Customer

    Tuesday, June 12, 2012, 6:20 AM [General]

    Now what does this have to do with how you deal with the difficult situations you may face daily? After all with online advertising you can find customers around the world.,Carson Palmer bengals Jersey Finally, the use of the World Wide Web means that no one is restricted to their own geographic location anymore. The interactions that test you may involve online dealings, and the word of mouth may also be spread online. Thus, a bad day for you for could mean a poor reputation for your company if you fail to realize that everyone is your customer. Everyone you encounter in your daily life is a potential customer. Through positive interactions with others you can learn a little about them, and determine whether a product or service you offer may be suitable to meet a need. You wait for twenty minutes for your bank teller to reach your because she stood there talking to a friend instead of moving on to you. Or your mail carrier left a package on your front porch in the rain,Cheap Ike Taylor Jersey, and it was ruined. Any number of annoying situations may frustrate, but how do you handle them? As an at home business owner, you have something else to consider apart from your own personal sense of frustration. This means that every daily interaction becomes an opportunity to promote your business. Common sense is essential in determining when mentioning your business may not be appropriate, and also to tell you when people really aren't interested. Business cards are useful in this situation. During a conversation in which your business, services or products are mentioned you can give the conversation participants a business card that details your email address and website URL. This avoids the awkwardness of trying to sell your business to someone by asking them to remember a web address. Even if they do not appear to need your business, the opportunity to pass on a card may occur if asked a question like, What do you do for a living?" Well, word of mouth is just about the single most powerful type of advertising there is,Cheap Brett Favre Jersey, and people are significantly more likely to discuss a negative experience than they are a positive one. This means that if you have an argument or negative encounter with someone who knows of your business, they may end up telling ten other people about that incident, tarnishing the reputation that you are trying so hard to build up. Common sense may also tell you that doing business with family members and friends may be awkward. Simply put,Cheap John Abraham Jersey, friends and family may expect favors that cost your time and your profit margin. While this may be all right occasionally you might not want to base your business on freebies and family discounts. Local business may seem unimportant to you,Cheap DeAngelo Williams Jersey, but there is no sense in losing business unnecessarily. A good, steady customer base in your local area can make delivery of goods easier, less expensive,Cheap Kenny Britt Jersey, and faster. It can also make offering a service-based business easier thanks to the ability to work in person with your clients. Simply put; everyone is your customer. They just may not have ordered from you yet.
    0 (0 Ratings)

    Improving the Level of Sales With Tech Tools

    Tuesday, June 12, 2012, 6:20 AM [General]

    Cloud services also play an important role in making sure that transactions are closed much faster. The use of cloud services allows companies to collaborate in real time with their clients through digital means. This practice supports the idea that companies and clients can interact in front of computers in order to save time and money. Many cloud services also integrate electronic signature software in their systems,Cheap Antrel Rolle Jersey, allowing more functions to be made possible within a cloud. Many companies understand how crucial it is to close a sale with a client. It doesn't matter what product or service it is that a particular business is selling,Cheap Phil Simms Jersey, closing a sale is the most important element to the success of any business. Obviously, no company will survive without sales,Cheap Steven Jackson Jersey, so it is imperative that a business can hook clients into what they are offering to generate sales and make profit. Businesses offering various types of products and services require good people to handle their sales department and make sure that transactions continue to happen between them and their clients. However, it takes more than just savvy salespeople to handle everything. Companies will also need to make use of modern technology to provide better services for their clients. There are plenty of advantages that people and companies can get out of using the various tech tools available for sales and marketing, all helping to make business a lot easier. These benefits provided by such innovative tech tools have made it possible for the better closing of deals and faster movement of transactions. There are plenty of other great tech tools that can help companies achieve better numbers with regards to sales. The use of such tools like e signatures can greatly help any company achieve the business success they've been working hard for. One of the most significant tools used these days to help close sales much faster is the electronic signature. Electronic signatures,Cheap Nate Clements Jersey, or e signatures, have made it possible for businesses to authenticate and verify electronic contracts and other documents over the internet. This makes things a lot easier and much faster, providing convenience not just for businesses but for their clients as well. Electronic signature software products are available through many vendors found online. These vendors can help people create their electronic signatures to use for various electronic functions. The use of an electronic signature helps close sales faster by eliminating the need for personal meetings with clients and customers just to have paperwork signed. With the use of e signatures,Cheap Ronnie Brown Jersey, interactions between clients and companies can now be managed efficiently through electronic means. The use of tech tools can give any company the advantage over their competition and provide their customers with services that are faster and a lot more convenient. Modern technology has made it possible for many businesses to be able to function a lot more efficiently and with emphasis on making things more accessible and convenient for the clients. There are a variety of different tools that can indeed help with closing sales and finalizing transactions,Cheap Kyle Wilson Jersey, ranging from a number of different hardware products to different types of software products and applications.
    0 (0 Ratings)

    The Psychology of Selling Yourself As a Business Owner

    Tuesday, June 12, 2012, 3:57 AM [General]

    Anyone,Cheap Sam Bradford Jersey, including you can improve their selling skills and to hit your targets. Once you understand what sales actually is, your psychology of selling will change. You just need to get that shift of belief in your head and all will become clearer for you. People buy from people,Cheap Chris Johnson Jersey, and with social marketing being so massive today, this has never been more important. Word about what you are doing or anything you say can spread like wild fire around the world,Cheap Johnny Unitas Jersey, as long as your message appeals to the person you want it to appeal to. There is a simple formula to find out what appeals to your market. I learnt this from Keith Cunningham by the way. What you need to do is find out what you market actually wants. You need to engage with them,Cheap Franco Harris Jersey, talk to them, find out what is frustrating them or causing them problems. The psychology of selling is not some sort of dark art. It is strange that so many business owners are overwhelmed or lack confidence when ultimately; being a business owner,Cheap Jake Locker Jersey, sales is a large part of the game you choose to play. You are not a giant recognisable brand, so don't act like one. Speak like a human about what you do, not as if you are some massive corporation using complicated jargon. You need to understand the language your customers would use and match that. You are not ramming your ideas down their throat, you are actually showing you listen and respond with the solutions they are looking for. This is the psychology of selling yourself as a business owner in today's business world. Once you know their frustrations and problems you can put together an offer that solves this for your prospect then go back and talk to them about how you can specifically help them if they accept your offer. Being a business owner, your customers are actually buying you as a person to resolve their specific problem. Any business owner or entrepreneur,Cheap Vince Young Jersey, including you, can improve their selling skills and OBLITERATE your fear of selling forever.
    0 (0 Ratings)

    Top 7 Books for Your Sales Strategy Library

    Tuesday, June 12, 2012, 3:57 AM [General]

    6) Art of War Plus Strategy for Sales Managers, by Gary Gagliardi and Sun Tzu 5) The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products, by Mitch Carson The author, who got his start selling for IBM in the 80s, offers advice that may be counterintuitive: sell less... to win more. He has provided thousands of people with training since 1998. This 2009 book explores promotional products as a sales strategy. Provides case studies from the dental,Cheap Nate Davis Jersey, real estate and other sectors. Are you starting out at a career in sales? Or perhaps you've been in the field for a while, but would like to fine tune your sales strategy. Here are some must-haves for your bookshelf at the office. 4) Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale, by Rick Page 2) Major Account Sales Strategy, by Neil Rackham From the author of Cold Calling Techniques (That Really Work,Cheap Darnell Dockett Jersey!) andThe 25 Sales Habits of Highly Successful Salespeople, this book gives readers many choices: promptly returning clients' calls,Cheap Antonio Bryant Jersey, be observant, try to put yourself in your prospect's shoes... This classic talks about such issues as identifying and accessing the decision makers in the organizations to whom you are selling. Its main advantage is its comprehensiveness. It talks about everything from competitors,Cheap Casey Hampton Jersey, to influencing the criteria that your prospects use to make a buying decision, to reading negative signs that can arise during difficult negotiations. This sales strategy book is actually two in one. It combines Gary Gagliardi's advice for sales managers with Sun Tzu's classic advice for warriors. 7) 42 Rules to Increase Sales Effectiveness: A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills, by Michael Griego "It's Not About You." "It's Not About Your Product." "It's All About Your Customer." This is just a preliminary list,Cheap Jerry Hughes Jersey, to get your library started. There are many other worthwhile books that we could propose. 3) UnSelling: Sell Less... To Win More, by Peter Bourke Author Griego, who has worked as a consultant in the Silicon Valley, summarizes sales strategy in 42 rules that can be applied whether you are in the high-tech sector or not. Rules 2,Cheap Jim Otto Jersey, 3 and 4 make for interesting reading in themselves: 1) The 25 Sales Strategies That Will Boost Your Sales Today, by Stephan Schiffman When author Rick Page was a sales manager, he read that he should have a sales strategy, but couldn't find any suggestions as to what that might be. This book, which includes a chapter on what makes complex sales complex, is his effort to remedy that.
    0 (0 Ratings)

    Provocation-Based Selling Proving Pain Does Not Close a Sal

    Tuesday, June 12, 2012, 3:56 AM [General]

    Stop trying to provoke, push, get an appointment, understand needs, be in relationship, get in the door or to the top, be an advisor, be a consultant - all of that is just a Trojan Horse to make a sale. Be a real consultant. Put on a GPS hat and be the lead dog in helping your prospect manage their change issues first so they get buy-in from the Buying Decision Team. Then there is no need to be provocative. For those of you who have been reading my posts for years, you know what I'm going to say. Until or unless a buyer recognizes and manages all of the back-end, private, behind-the-scenes issues they need to address to get the buy-in to make a change, they will do nothing. How silly. This goes back to the age-old pain-principle. According to the authors, if a vendor can identify a process critical for the buyer in the current environment (and this assumes the buyer hasn't figured this out) and developed a 'compelling point of view on how it was broken and what it meant in terms of cost, and then connected the problem to the solution' then the buyer will be provoked into a purchase. Think about this for a moment. Targeting pain as the reason to make a sale assumes that: Just saying... Haven't we been doing this for decades? And our success rate has been..... 7%. If I provoked you, could I get you to go to the gym more? I can certainly make a case for it. What about changing your hairstyle? Can I provoke you into changing your selling style? SALES TREATS A PROBLEM AS IF IT WERE AN ISOLATED EVENT I can make an amazing case for you to be using Buying Facilitation™! Indeed - I can triple your sales, halve your sales cycle, and get rid of all objections. I really can (lots of testimonials). Soooo can I provoke you? Can I show you numbers that you're not tracking? Oh. I've done that. Can I explain how managing the buying decision journey will turn leads into prospects on the first call,Cheap Bart Starr Jersey, and teach them how to close a couple of calls later,Cheap Jerome Bettis Jersey, with no meetings,Cheap Chad Ochocinco Jersey, proposals, or appointments? Oh. I"ve done that. Geesh. Haven't I provoked you enough... and you're not buying? Please. Continuing to focus the sales effort on different ways to get a buyer to take action, rather than add the capability of assisting them in managing their entire pre-sales buying journey, makes no sense. A purchase is not an isolated situation,Cheap Andy Dalton Jersey, but demands a systemic approach to change management. REALLY? BUYERS BUY BECAUSE THEY ARE IN PAIN? REALLY? CAN I PROVOKE YOU INTO LEARNING BUYING FACILITATION(TM)? I found the article ruefully humorous. Here are some of the smartest business minds in the country who have fallen victim to the conventional hype that buyers must discover their pain in order to be ready to buy. Indeed, in this article they suggest that you provoke them into buying: "Provocation-based selling helps customers see their competitive challenges in a new light that makes addressing specific painful problems unmistakenly urgent." We all know that the sales model is horribly broken, and yields very poor results. Why keep finding ways to push harder and harder? The definition of insanity is..... And we all know systems theory: every system will maintain its status quo (homeostasis) until or unless the system knows how to shift without disruption and will easily incorporate the change. Hence the failure of sales. the buyer or company doesn't recognize the severity of the problem they have; the seller knows better than the prospect the ins-and-outs of the problem, causes, choices, and internal politics to choosing the timing on a fix; they haven't tried to fix this before, or aren't in the process of choosing a fix,Cheap Nnamdi Asomugha Jersey, or have a work-around for it that's good-enough for now; there aren't a whole lotta systems issues tied up in the status quo that would need to be resolved first - or that these can be resolved immediately; an outsider (and a stranger at that) can manipulate [Oops. Sorry. Provoke.] their way in to a buyer's environment, have the answer,Cheap Anthony Munoz Jersey, and expect to be trusted, believed, or listened to, and that everyone on the Buying Decision Team is sitting and waiting for someone to show up so that everything currently in place can be dismantled because SuperSeller has appeared. A friend sent me the Harvard Business Review article written by my hero Geoffrey Moore and two of his colleagues - Todd Hewlin and Philip Lay - titled "In a Downturn, Provoke Your Customers."
    0 (0 Ratings)

    Killer Sales Secrets and Techniques - Questioning Techniques

    Tuesday, June 12, 2012, 3:56 AM [General]

    Leading Probes There is a limit to the number of questions a customer can put up with. If you are going to ask a series of questions one after the other, the likelihood is that their responses will just get shorter and shorter as the interrogation continues. Misconceptions about Questioning Techniques Open Probes Some people seem to think that OPEN questions are good and CLOSED questions are bad. So, as an example, instead of asking "Is tonight your busiest night?" you ask "When is your busiest night?" A bad salesperson will present all the drills that are on offer, a good salesperson will discuss the desired hole with the customer." You see, your products deliver benefits and solve problems for customers; do you know what they are? You've got two ears and one mouth; they should be used in that ratio. It is their selection and how they are used which is either good or bad - you wouldn't use a screwdriver to bang in a nail would you? You are trying to sell something in or increase business somehow, questions won't get the order by themselves, a couple of answers would really help too. Leading Probes control a situation in a way that qualifies what the customer has just said and gets you back on track, for instance; They know you are trying to sell something to them, they are already quite cautious, but if you just go in with question after question you will starve them of their 'psychological oxygen' and the conversation will just dry up. Closed Probes The two most talked about questioning techniques are 'OPEN PROBES' and 'CLOSED PROBES'. - Establish the customers' needs - Make sure they feel part of the buying decision - To collect information - To qualify and confirm their genuine interest - To keep some element of control during the meeting Different Types of Questions An over use of any type of question,K.Williams vikings Jersey, open or closed, will present difficulties. "So you are saying that you have too many old brands in stock and you need to work out which you will be replacing is that correct? The clue is in the title really, they are used to 'OPEN UP' the conversation. If you ask an Open Probe the customer shouldn't be able to just answer with a YES or a NO and they often start with the words; Who,Cheap Atlanta Falcons Jerseys, What, Where, When, Why, How and Which. That isn't the case at all. They are just useful tools with their own place and purpose. "When a customer walks into a DIY store to buy a drill, he doesn't really want a drill - he wants a hole,Dallas Cowboys Jerseys! Closed Probes are the complete opposite; you use them when you want to bring the conversation to a shuddering halt. What we are looking to do with these techniques is; If all you have are questions, questions,Cheap Marcus Allen Jersey, questions - the following problems will occur: "So, if I can do all that for you do we have a deal?" They are being careful with their choice of words in case you trap them with your magical and mysterious salesperson ways. If you question them into a corner they will just refuse to continue. Your customer will become defensive Remember - Asking Questions isn't the Objective. I'm sure you have heard this before,Cincinatti Bengals Jerseys, but I'll repeat it because it's undoubtedly true; Occasionally you might wish to lead your customer into a particular direction or to qualify something they have just said these are called Leading Probes. "You said you thought that was a good idea before,Cheap Prince Amukamara Jersey, how do you think you'll be moving forward?" Understanding the next statement will set you head and shoulders above your competition. Your customer will switch off Using any tool inappropriately will cause you problems. The ability to ask questions enables us to ask about that hole and supply the appropriate drill (or whatever - you get the idea).
    0 (0 Ratings)

    Page 239 of 246  •  Prev 1 ... 237 238 239 240 241 ... 246 Next