Managing Trade Show Leads and Referrals - Article: 1189614 at Isnare.com Free Articles Leads and referrals are an essential part of trade show success. After all, exhibiting at a trade show is about exposure, so you get to meet many existing and new potential customers. Consider everyone you meet as a possible lead or referral. Leads generate new business while referrals help your company grow because your product or service has come highly recommended. Your company has invested a lot of money and time to exhibit at a trade show and one of the best methods of recouping the expenditure is using leads and referrals. Leads Make sure that you and your team get a business card from everyone that comes into your booth. If you get the opportunity to talk to them for a while then make...