Does Your Business Encourage Networking? - Article: 267031 at Isnare.com Free Articles From the point of view of lead generation, networking with local business men and women, across industry and target markets, can prove to be time and money well spent, and can help to generate word of mouth referrals and recommendations. Despite its obvious merits, so many small business owners neglect networking and discourage their employees from getting to know other business owners in their area. As a result, they miss out on the opportunities presented by having a wider network of business associates. Just how much difference can networking make to the success, or otherwise, of your business? Networking in business is initially important as regards getting your business known 'out there'...