The Value Of A Name - Article: 163792 at Isnare.com Free Articles Microsoft. McDonalds. Starbucks. MacIntosh. All of these names carry with them a specific image. Each has succeeded in their own area of business, and those who work for these companies, carry the company's reputation on their sleeve. Others judge employees based on the reputation of their employer. Home businesses have the unique opportunity to create a reputation from the ground up. So how do they do that? Home business owners learn early on to only make the promises they can keep. If they cannot keep the promise, they should not make it. For example, let's say that a small home business owner contracts to complete a job by a given date. If he suddenly has an influx of business and cannot keep that due date, the day...