that on November 11, 2010, the New York City Bar Association, Committee on Legal Issues Pertaining to Animals, is having a program that is described in this way: Happy Cows Come from California’ – Puffery or Consumer Fraud? Thursday, November 11, 2010 6:30 PM – 8:30 PM Labeling of animal products, including animal food products and consumer goods, which contain such labels and marketing messages as “humane,” “cage-free,” “free range,” “non-puppy mill,” and “100% faux fur,” which may mislead consumers as to the animal welfare standards of the product bearing such a label. As those of you who are familiar with my work know, I am very critical of the phenomenon. I have criticized The Humane Society of the United States for being a by promoting “happy”...