Introduction: Amazon and the author directly signed publishing, the publishing industry chain may be changed. Aside from publishers and writers signed directly, where Amazon objective? Compared with the traditional publishing industry, why the writers prefer the Amazon? If Amazon will replace traditional publishers, dominate the publishing industry? According to the report of economic sound center wide news, according to foreign media reports, American biggest network electronic Business Company Amazon Co will publish a variety of themes in the autumn of 122 books, including print and electronic version of the two versions, so as to accelerate the development of publishing project. As a result, Amazon will have hope to replace the traditional publishers, dominate the publishing industry. This news made many publishers fright. Who urged readers to abandon the Amazon Bookstore, now began to encourage writers abandon the publishers. At present, the Amazon has hired the publishing industry veteran Kirch Baum to help responsible for publishing a number of famous fiction and non fiction books. Amazon's first deal with a freelance writer is Phyllis signed a cooperation agreement, but also announced last week, will publish the actor and director penny to $800000? Marshall's memoirs. Not only that, Amazon also allows all writers directly view book sales in the area, and encourage writers and readers interact, without the aid of any professional books, can give one unknown to the public's easy to build into a bestselling book. This is a significant attempt to Amazon in the publishing industry, will inevitably clashes with the publishing company, make it become a major press competitors, and these publishers were the most important suppliers. The publishers have anger not yet appeased, that Amazon is destroyed, the reviewers and publishers build dealer has long been the traditional publishing model. For example, ebook publisher Richard? Curtis thinks, Amazon is taken the classic strategy crush one by one. Amazon has been in competition with the bookstore, now also relates to the publishing industry, but also directly provide authors with publishing opportunities, so that managers are worried about unemployment. So despite the publishers and writers signed directly, the Amazon actually have what purpose? Amazon Is it right? Will replace traditional publishers, dominate the publishing industry? Economic commentator voice, Internet experts Liu Xingliang made this comment. Liu Xingliang: from the Internet industry, the Internet Co has various formats, the ecological system of traditional is changing. The publishing industry indispensable future only the author and the reader, in between the two are very dangerous, the Internet industry a lot shorter links previously on the industrial chain, including electronic commerce may imagine the consumer, must pass through the intermediate links more. The intermediate links can be shortened as short as possible, to play such a role, changed the format or ecological system. Shortening of the industrial chain, the changes of ecological system of the whole publishing industry. Can we still have doubt, books can guarantee the quality? Standard will be like the traditional publishing industry? According to the industrial chain to reduce the problem, Liu Xingliang think do not need to worry too much. Liu Xingliang: Amazon is marketing company, there will be.