In short,jordan, public diplomacy is a broad, long-term, basic international public diplomacy is a great cross-cultural project,abercrombie france, it is the expression of cultural,polo ralph lauren, it is an expression of soft power. This expression is often softer, straightforward and easy to understand. With the widespread practice of public diplomacy, I believe more and more people to a proper understanding of China and appreciate the "different" spirit of Chinese culture. China has already boarded the public diplomacy world stage, China has entered the era of public diplomacy. In fact, the term public diplomacy early. Zhao said: the definition of public diplomacy is not uniform, as socialism is not uniform, according to national circumstances; Second, public diplomacy is not a very academic words, is not so strict. I found in the literature, World War I on the word of public diplomacy. However, when the broadcast backward, public diplomacy is no universal up. Public Diplomacy was originally a government radio stations (not television), the government pays the dissemination of the concept of their own national circumstances, national values, to influence the foreign people a good impression on the state, thus affecting the other government in the formulation of the right national policies account of public opinion. This is the first stage of the history of the development of public diplomacy. The second stage is to face-to-face communication, to send diplomats, orators, scholars, countries exchanges. This stage is government money, government succeed, government is the background. We must not only would say, but also will listen to more exchanges First, China has returned to center stage in the world, China and the world are inextricably close ties. Now, every year 1200 people abroad Foreigners 24 million, non-governmental international exchanges contact surface has far exceeded the government exchanges. Such interaction is a two-way transmission of real Chinese and foreign cultures. With China's increasingly powerful influence on the world,air jordan, taking place in China is often the things of the world, at any time may become the subject of world opinion, necessary to enhance China's international public diplomacy right to speak. "In the U.S., we did a street survey, the United States said the youth, when they talk about China, what they think That good, such as the Great Wall, pandas, fried spring rolls (because in the past Thanksgiving Day, to join in the fun, we put a stall in the neighborhood, selling snacks, Chinese students sell fried spring rolls); say no good, for example, Chinese foot-binding. In Europe, for the same question, saying that most Chinese food delicious; say good believe that Chinese people are sometimes more rude, for example, on the elevator, and never let Ms. conclusion: Europeans and Americans know about China is more superficial than ignorance, and more one-sided. " 's Foreign China's public diplomacy is to promote friendly relations between countries, and promote the friendly relations of the peoples In the field of public diplomacy, Zhao is an expert practitioner of public diplomacy has in-depth research and insights. He believes that today, for more than 30 years of reform and opening up China, both from China and the development of internal and external environment, or the impact of the world, to strengthen public diplomacy has become the inevitable choice of China's diplomacy. Combined with a variety of definitions and China's national conditions, we can describe public diplomacy: public diplomacy and government diplomacy to form the country's overall diplomacy. The parties involved in public diplomacy from various angles to the foreign public to express their own national conditions, indicating that the national policy, as well as to explain the foreign national did not understand at; to understand each other's point of view in international communication. The purpose of conducting public diplomacy is to improve the image of their own to improve the attitude of foreign public awareness of their own, thereby affecting the national policies of foreign governments. Public diplomacy actors include three aspects: Government-led, non-governmental organizations, social organizations, social elite is the backbone of the general public is the foundation. Zhao laughing, both witty and profound. He recalls a number of exchanges and former U.S. Secretary of State Henry Kissinger. Kissinger had you going up Shanghai Pudong skyscrapers, high-tech factory is not the most valuable, most precious you through the construction of Pudong to create international public relations, that is, public diplomacy, he said. So that people can trust you, is very great, is very precious. If you plan to do half not, which is very common in the international arena, the upfront investment all wasted, I build a building, cover half not, the repair of the road repair, the water supply is not available for that This floor can not. You build the plant, supporting the factory does not, I Where the procurement of spare parts Go to the U.S. procurement It might as well do it in the United States. So, the most valuable is the international public diplomacy. Second, public diplomacy is to promote the West to abandon the Cold War mentality to do homework. Historical and practical reasons, the Cold War mentality still pervades the Western countries. Western media reports on China, there is a serious distortion, and even attack. "China threat theory" is an example, which affects many foreign people in China misunderstanding. Third, China's peaceful development is necessary for the international public opinion. To make the world a correct understanding of a large developing country of 1.3 billion people, depending on the Chinese people themselves, international communication skills. China's public diplomacy is an important way to enhance this capability,abercrombie pas cher, but also undoubtedly support the administration's foreign. Finally, puzzled, misunderstanding and prejudice against China, will make his country's policy toward China have a serious deviation is detrimental to China, is not conducive to his country and the world, because a correct understanding of China, the largest developing country, but also related to other countries The major interests of world harmony. How to conduct public diplomacy in order to eliminate the one hand, the foreigners did not understand,air jordan pas cher, misconceptions and prejudices, on the other hand a strong support to the government's foreign Zhao also during the administration of former Japanese Prime Minister Junichiro Koizumi (2001-2006) Japan-China relations has suffered serious setbacks, for example, described the practices and the role of public diplomacy. He said Koizumi, Japan-China relations is a historical retrogression. 2005, Sino-Japanese the insight decided to hold the Beijing - Tokyo Forum (held in Tokyo called Tokyo - Beijing Forum),air jordan, devoted to the Sino-Japanese relations. Participation of persons in community-based, media leaders, politicians, the former diplomat, experts and scholars, entrepreneurs, and so on. What are the benefits On the one hand, it has a depth of understanding of policy, on the other hand, it can be the results of the exchange feedback to their respective governments. The prevailing view is that public diplomacy to play a greater role in government communication difficult circumstances. I mentioned in this forum the first time the word of public diplomacy. I said, between China and Japan to recall the two countries established formal diplomatic relations before that time people diplomacy is how prosperous. Non-governmental diplomacy is simply a statement, in fact, public diplomacy. At that time, Premier Zhou Enlai said that China's diplomacy consists of two parts, one is government diplomacy, a non-governmental diplomacy, the term public diplomacy was not popular. This forum was held for many years, the most important when Koizumi stepped down, Abe on the stage. Abe on the stage to convey to us a signal,polo ralph lauren pas cher, that is, the Japan-China relations can not be "politically cold, economically hot. Japan-China political and economic relationship between the two wheels must turn a wheel turn can not move forward. Abe was also specially invited to the Prime Minister's Office to talk about the development of Japan-China relations, he attaches great importance to public diplomacy. This is a typical public diplomacy support and promote the administration's foreign case. In addition, we should pay attention to the nature of public diplomacy. Zhao stressed that China's public diplomacy is to promote friendly relations between countries, and promote the friendly relations of the peoples, but some countries, public diplomacy is not the case, it is to promote their own values, reveals a "domineering" and "self" to interfere in foreign internal affairs. Today, public diplomacy has two variations, particularly in China, have a change, something that is public, the public "serve" the public initiative to express foreign to foreign public expression. In other words, public diplomacy itself changes from a purely external expression of the Government through various means, in fact, external publicity, now evolved into the public involved, and their expression is part of the representatives of the country as a whole. However, the Government is still dominant, because the policy is not developed by the public, the public support the Government's policy. Government according to the wishes of the public to develop and improve policies at the same time, the public is also an active participant in public diplomacy, not just the object (the receiver). The second change is that the Internet has profoundly changed the public diplomacy. An encounter of an international incident will occur numerous comments on the network. These comments, the Government could not see,air jordan pas cher, and sometimes must be guided, the network of public diplomacy is a new topic. In this regard, the countries of the old public diplomacy unmistakably declared that public diplomacy is in order to enhance the national image of the foreign eyes of the public, thus contributing to the national interests. New public diplomacy should be to advocate taking into account each other's interests and more emphasis on the global network management, mutual respect and promote the values ​​of global civilization. The United Nations is to promote world peace and harmonious government diplomatic stage. The new public diplomacy Charter and office buildings, but it is promoting world peace and harmony virtual stage, or to enhance the UN's diplomatic effectiveness of the external environment. "In Russia, I had locations in Lenin's speech had a speech after the speech, a Russian lady came over and looked at me carefully, and asked the Chinese people are like you clean, there is such a good suit I said My suit is not the best, young people in China than I wear suits fine. This shows what little understanding of China. even later held talks with twenty or thirty Russian media veterans, I found that they of our understanding is very limited. "Zhao emotion. Zhao believes that in order to effectively carry out public diplomacy efforts, you need two levels of government and the public. Government is the dominant people is the foundation. First of all, for the Government to carry out public diplomacy, education government officials; For citizens, the good habits of civilization is the cornerstone of good public diplomacy, civilized habits from generation to generation to develop and delivery. Each generation, while maintaining and developing the tradition of excellence, but also the need to overcome some accustomed to bad habits, this is not only the needs of public diplomacy, is the nation's progress, self-need, times of national civilized refinement, this sublimation of civilization can not just rely on the Government to promote, mainly rely on the public conscious; Third, for individuals, should train "to know the national conditions, outside the known world," the basic skills. To the world the real situation in China is a pressing and long-term project. About the "China story", we must not only would say, but also will listen to more exchanges. These foundations is the improvement of self-cultivation, is the initiative to learn, Comparative study, we will keenly feel the national and cultural differences, respect for differences across differences. "China threat" to Western speculation, for example, Zhao said: What is the behind it China is the crossroads of China. To the crossroads, is straight or turning left or right,abercrombie, do not know. Some really do not know, some pretend not to know. Some people say that China which surpassed the United States. In fact, this is not important, it is important to China's future is not a hegemonic state When asked about China's aggressive speech in Europe, I say aggressive is based on nationality, and observe the national character, not to observe the color of their skin, eyes, and a size to observe its culture. Culture, an invisible culture, its values, way of thinking, ideas, etc.; another is visible culture, such as Peking opera, painting, songs, ballads, novels, literature, clothing, diet. The invisible culture is the core. Take a less appropriate metaphor, in the stadium, network events, China can win, such as volleyball, table tennis China can win; network, China is difficult to win, such as football, basketball less OK. I asked that the European audience, and you say, China still has an aggressive They applauded agreed. Not aggressive,air jordan, which is the national character of the decision. Culture you have to think so. Through the exchange of public diplomacy and cultural exchanges as. Understand each other culturally,abercrombie pas cher, and other economic exchanges, and economic negotiations, military exchanges, and military talks, like talk about, otherwise get heavy. 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