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    Creating More Sales Through Referrals

    Saturday, June 9, 2012, 3:29 AM [General]

    One tactic that is very effective is as follows. When you are approaching the end of your sales process,Cheap Josh Beekman Jersey, arrange a referral meeting with your prospect. Explain to him or her that after the completion of the sale you would like to program a short meeting to discuss businesses or people who could use your products or services. At this stage ask your customer to think about referrals for you and give them an outline of your ideal customer. Every time you meet with your customer from then on, you can give them a gentle reminder about the referral meeting. One strategy that is very effective is to subtly remind all prospects of your business referral process. For example, is it mentioned on your business card that your prime source of new customers comes from referrals given by satisfied customers? Is it mentioned on your e-mail signature? Do you include this on your proposals,Cheap Green Bay Packers Jerseys, invoices, statements and letterhead? What about your website? Do you mention your ideal customer and referrals there? No doubt,Cheap Percy Harvin Jersey, you have flyers and brochures,Cheap Patrick Robinson Jersey, do you have information about referrals and the importance to your business printed there? Does your business handout complementary notepads? Do you have voicemail in your office and on your cell phone? Do you send out thank you cards to people who give you referrals? All these are opportunities to promote the fact that your business revolves around referrals. Imagine being a customer or a potential customer and discovering this repeated information on every piece of written material, promotional material and voicemail. When you come to actually ask for referrals, the seeds have already been sown and have started to germinate. This will ensure that you get the referrals that you want which will be easy to qualify. Think about your business in the light of this information and ask yourself whether or not you could institute these changes to drive business to your door? What would this do to your revenue and subsequent profit? By the time you are coming to the end of the sales process, you will have mentioned referrals frequently during the previous conversations with your prospect. This means that he or she is in no doubt about how you develop your list of new prospects. You will have sown many seeds in the mind of your prospect,Cheap Peyton Hillis Jersey, you will have explained precisely the sort of person you are looking for and if you do receive a referral, you will be generous in your appreciation. You will portray an attitude of gratitude. Furthermore,Cheap New Orleans Saints Jerseys, you will have not only discussed referrals with your prospect but you will have also created an environment by doing other things to remind them.
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