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Should You Cold Call for Business
Saturday, June 9, 2012, 11:06 PM
[General]
Sure,Cheap Jacoby Jones Jersey, you might get a bite. But it's rare. So rare in fact that if you add up the numbers you will find that you're better off doing more productive things -like selling to interested prospects. If you get one sale out of a hundred calls then your success ratio is 1%. My hat is off to you if you're achieving a 1% success ratio through cold calling. Nobody can tell me that if cold calling results in a failure 99% of the time that it's an effective method of getting new customers.
Today's age of modern technology and new economics reveal business leaders who are often forced to increase performance with fewer resources. One of those new 'modern technologies' is a call display unit. Most business people will simply not pick up their phone if they don't recognize the number calling them. And don't think for a second you can outsmart them by using a number block feature, because when that shows up on your prospects' call display screen they will know you're just trying to hide your number for some reason or other. Not the best foot to start a new relationship on.
Relying on cold calling is NOT a strategy,K.Williams vikings Jersey, nor a plan. As the old adage goes: If you don't have a plan then you plan to fail.
Pounding the streets. Banging on doors. Cold calling.
You need other methods of getting your word out through effective marketing techniques. Cold calling is a marketing technique where you're calling one company at a time using an outdated mode of communication. Cold calling is a very inefficient way to get your message across while irritating the prospects from whom you want to gain respect and interest from. Your marketing techniques need to follow a strategy that fits your business, and a cold calling strategy most likely does not provide that fit.
Your prospects are also busy. Most likely VERY busy. To be ambushed by a salesperson trying to qualify them or strong arm their way into an appointment only angers and frustrates them and they will push you away. What's even worse is if you've been trained to use silly openers like "Hello Ms X, are you interested in saving money?" "So tell me Mr. X,Cheap Jason Witten Jersey, what keeps you up at night?" not only insults their intelligence but will get you black listed very quickly. So stop doing it.
These are the words that make most salespeople cringe,Cheap Chris Ivory Jersey, but there are a few who perform these tasks almost as a badge of honor. I can hear them now. "You gotta have the guts to get out there and call on people! You gotta make it happen,Cheap Jack Ham Jersey!" This folks, is true grit. So grab your mirror, put it on your desk so you can make sure you're smiling and dialing! This is of course,Wes Welker raiders Jersey, the way you radiate positivity and a comforting warm glow to your prospects in order to make them more receptive to your selling efforts. Whatever.
I am here to tell you not to cold call. Period. Cold calling is not an effective strategy to attain new business fast enough to hit your quota. You're an expert at what you're trying to sell into the marketplace and your time is far more valuable spent in front of interested prospects rather than cold calling.
Here's the dangerous part: One of your tasks as a salesperson is to position yourself as an expert in your field. If you're an expert then your prospects are going to be wondering why you have nobody to sell to and relying on cold calling to get business. This can also be very damaging to your credibility.
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