The term elevator pitch relates the amount of time a salesperson has to capture a prospects attention to the amount of time they would have speaking to a prospect on a short elevator ride. The first 30 seconds speaking to a customer is a period of time that will either make or break the selling opportunity. What a salesperson says will influence the perception the customer has of the salesperson, their company and their product or service. A good elevator pitch will address the age-old question that goes through everyone's mind when they are being sold; "what's in it for me?". This age old question continues to be one of the most basic elements of selling. There has to be something in it for the customer if they are going have any interest in what you have to say. Regardless of what you sell or who you sell for, the best way I like to describe how to come up with your elevator pitch is to imagine a potential customer asking you to tell them more about your company. If you want your elevator pitch to be focused on a particular product, just adjust the verbiage; you get the idea. Along with what a salesperson is saying, it is equally (if not more) important how they say it. Tonality, body language and confidence all play a major role in how a message comes across. I bring this up for one key reason; it is often overlooked and forgotten. I like to use this popular term in a general selling form to describe the amount of time a sales person of any kind has to capture the interest of a prospect. Assuming you aren't riding an elevator to the top floor of a skyscraper, you usually have a short window of time to capture a prospects attention,Cheap Braylon Edwards Jersey, engage them in dialogue and give them compelling pieces of information that actually mean something worthwhile. Now if a prospect asked you what your company does, how would you respond? Would you just rattle off an unplanned,Cheap Dallas Cowboys Jerseys, ineffective bunch of words and hope for the best? Or would it be better for you to have a planned,Cheap Troy Aikman Jersey, well-rehearsed statement that captures attention and engages people in dialogue? I will let you decide. By the way...what does your company do? The term "elevator pitch" is defined as the period of time an entrepreneur has to capture the interest of an investor. When you think about all of the selling situations you have experienced as a consumer,Cheap Bruce Matthews Jersey, you can relate to the importance of the first 30 seconds of a selling experience. When you first begin dialogue with a salesperson,Cheap Devin Thomas Jersey, there is a natural wall that you have up,Cheap Derrick Thomas Jersey, protecting you from being sold. How the dialogue proceeds will determine whether the wall will be broken by the salesperson or whether you will continue to deflect their selling approach and attempts at dialogue. The way I have found to be most effective in communicating something that is in it for the customer is to tailor your description towards how your help your customers. I would describe the company by saying "We help companies...". This statement has the ability to connect with a potential customer who could be struggling with what you described or could know someone that may benefit from your product or service.