Many clients I coach have been justifying their prices when working with their clients. They state a price and then try to back it up with as many reasons as they can think of.,Patriots 2012 Super Bowl Jerseys Stop justifying and start building value,Cheap James Farrior Jersey, and you will see your business grow rapidly. Third, you need to communicate what you do with confidence and a positive mindset. This will come across to your prospect and make them feel confident in doing business with you. To build value, first you need to get into the mind of your prospect. What is it that they want or need? What keeps them up at night? What is the end result or benefit that they want? By communicating this to them they will feel like you understand them and build trust. Do you sell your company's value to your clients or are you trying to justify your price? Second, you need to see how what you offer will help them with their problems. This can be tricky. When questioned many of the business owners I ask have a very basic answer. For example,Cheap Steve Young Jersey, a restaurant owner may think they feed people. But in reality if they had connected with the wants and needs of the client they would say "We provide a relaxing place away from home to enjoy a great meal without having to decide on a menu,Chad Ochocinco bengals Jersey, grocery shop, cook, or do dishes!" This sounds great. He has plugged into the clients' mind and understands why they want to go out to eat. The definition of value is to consider with respect to worth,Cheap Ricky Williams Jersey, excellence,Cheap Brandon Marshall Jersey, usefulness, or importance. Building value for your clients or prospects puts you in a win-win situation that helps you build a better relationship with your clients or prospects. To justify is to defend or uphold as warranted or well-grounded. This puts you in a very defensive and perhaps adversarial relationship with your clients or potential clients.