Step 13 - A warning. Warn them about what will happen if they don't take action right now. A limited time offer can be a very powerful tactic to gain sales. Step 8 - More testimonials When people talk about sales letters with me, a common question is "Well, if people only read the headline and then they read the P.S., then why do I have to write all the stuff in the middle?" Well, because there are multiple different types of people. You've got those analytical that are going to read every single thing. They're going to print it off, they're going to highlight it,Cheap Jack Ham Jersey, and they're going to read every little element of what you wrote. Then, there's going to be other types of people that are going to just say,Cheap Cortland Finnegan Jersey, "Just tell me what it is. Let me get it." Still, there are others that are there just to look, "Let me see more". They are kind of like window shoppers. So, you really don't know what people are looking for inside there. That's why you want to have every single element covered. Step 4 - The opening paragraph Step 14 - The close. Tell them exactly what you want them to do and don't beat around the bush. I've been even as bold to say, "Folks, here's what I want you to do right now. Put your hand on your wallet,Cheap Tim Hightower Jersey, grab your purse, and pull out your credit card. And see that link below? Click on it and go fill in your information right here." You don't have to be that demanding but you do want to be very strong. You want to have a strong close because people will listen and you want to give them direct commands. Step 5 - Credibility Step 15 - The postscript. Basically you can't forget your P.S. It has been proven that the second most important thing behind the headline is the P.S. There have been more studies to show that when people read a sales letter, they read from the top and scroll all the way down to the bottom. Step 9 - Free bonus, which is very powerful Step 10 - A money-back guarantee, basically taking away all the worries. Step 6 - Testimonials Next, after adding bullet points, a lot of times what I'm doing is adding in more testimonials. This works like a charm. So, what you need to do is to sprinkle a few of your testimonials above your bullet points and then sprinkle a few below the bullets. Then you want to say something like, "Here's a free bonus that will increase your sales..." and then present your bonus offer. People absolutely love free stuff! This technique really helps convert your prospects into customers. Step 3 - The salutation Step 1 - The headline So,Cheap Rob Gronkowski Jersey, here is a short recap of the steps involved in creating a strong sales letter: In part 1 and part 2 of this article series called Evaluating Your Sales Letter, I spoke about how to begin your sales letter and how to present your information in the content of your letter to gain credibility. Today in part 3, I'm going to discuss the power of using testimonials in your sales letters. I'll also address what other things you can do to make your sales letter benefit-driven for your reader. And lastly you'll learn how to end your sales letter with a powerful close that will entice your reader to buy immediately. So, let's begin... After the testimonials, I list some benefit-driven bullets. Maybe even little headlines that list what the consumer will receive when they buy my product. I always like to have odd numbers of bullets of three, five, or seven benefit-driven bullets to tell the customers why they need to take action. Based on testing, an odd number of bullets seem to produce better results. Step 7 - Bullets If you follow these tips that I've given in part 1, part 2 and part 3 of this article series titled: Evaluating Your Sales Letter, there is no reason why you cannot produce a winning piece that will result in hundreds of sales. Taking action and testing your results are keys to growing your online business. Step 2 - The sub headline Step 12 - The payment information. You tell them exactly what they can use and how you can take the order. Lastly, the length of the sales letters should be as long as it takes to prove your point and to make sure that everybody gets all their questions answered. You can even split test different sales letters to see which one gives you the highest conversions. In addition, if you have a squeeze page in front of a sales letter and wish to test different versions of that as well, I highly recommend only testing one thing at a time. When it comes to split testing - and if I have a squeeze page or an opt-in page in front of a sales letter, I'm only going to test the opt-in page. I'm not going to be running a split test on the sales page. Why? Because you don't know which variation of the squeeze page is going to change the results. So I'm only going to test one thing at a time to keep track. Once I've increased the conversion, now I keep the winning opt-in page. Then I move over to the sales letter and focus on that. Now, after you have established your self-proclaimed credibility, this is when you're going to start to throw in your testimonials because if other people are saying how good you are, this will drive the point home even further. That's what the function of a testimonial is. It's basically a transfer of credibility. Then comes the price, however, before you state your price, you want to briefly tell the reader exactly one more time what they will get. Follow this up by listing the payment information. Next,Cheap Kerry Collins Jersey, you want to have a money-back guarantee. This is one of the surest ways that you can increase your sales. You tell them not to worry because you are taking all of the risk. You can give them a 30, 60 or 90 day guarantee that says if they don't like the product they can send it back for a full refund. People almost never take you up on that. However, you will most likely receive a few, but with such a strong guarantee like that,Cheap Jason Taylor Jersey, the refund rate is few and far between. Step 11 - The price