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    Jimmy Buffet's Storytelling Tip

    Thursday, June 14, 2012, 12:24 PM [General]

    Ever listen to Margaritaville by Jimmy Buffet? Another great way to get a story idea, is to look at your own experience with whatever product or service you sell. Let me give you an example. One time, I sold a line of medical nutrition product that helped repair pressure ulcers. And since the product I had was great at repairing a pressure ulcer, I decided to take it after my workouts. What happened? Do this and you'll be on your way to selling success. Smell those shrimp they're beginnin to boil The deeper... more painful... more interesting the problem (and how you overcame it) the better story you'll have on your hands. There are many places you can look for this "problem" that will help drive your story. And you better believe I told this story when I was in front of a prospect trying to sell this product. All of those tourists covered with oil It helped me put on five pounds of muscle. It doesn't matter if you sell bookkeeping services... rusty used lawnmowers... fine furniture... butt cream for wound care patients (like I once did)... or whatever... Much of this crosses over to sales and marketing too. Why does this song get me like this? And every story starts with some kind of juicy problem. So back to my point which is if you want to be very good at selling then you should really work at becoming a master storyteller (like Jimmy Buffet)... and... work to link your story to your main selling point. Heck,Cheap Kevin Greene Jersey, the lyrics are freaking addictive: Why? Just run any of his lyrics through your head,Cheap Green Embroidered Jersey, and you'll see what I'm talking about. The guy can tell a simple,Cheap Aaron Kampman Jersey, fun and yet powerful story. And look: On my front porch swing Strummin my six-string And his fans (also known as Parrot Heads) love Buffet for this. Because Jimmy Buffet is a master storyteller. In fact,Cheap Plaxico Burress Jersey, the number one rule when you're giving any kind of sales presentation is to lace it with stories that lead back to your main point. This is a much better (and more effective) way to sell than using boring facts and figures. They can all sound exciting with the right story. Watchin the sun bake And wouldn't you know, every time I hear Margaritaville I immediately imagine myself lounging on a sunny beach in Mexico where I'm sipping icey margaritas in a T-shirt and a pair of board shorts. For example,Cheap Dez Bryant Jersey, you can look at how your product or service came to be. Was there a struggle making it? And if so,Cheap Barrett Ruud Jersey, how the person who invented your product overcome this problem? Talk about a cool song. Everything can be made interesting with a story. Because the human brain absorbs a story like a sponge soaking up spilled milk. Nibblin on sponge cake
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