The world doesn't always behave consistently. Neither should you. The biggest opportunities are one-of-a-kind. They don't show up in the same place every day, and they don't all look the same way. You can't predict who will introduce you to your next great client. You can't predict who will be ready to buy from you. The traditional solution to this problem: throw a lot of mud at the wall consistently and wait for it to stick. That solution has fallen out of favor of late, mainly because it's boring. We have decided that we'd rather spend our working hours doing things that honor our true gifts and talents. It is no longer acceptable to make 100 phone calls, knowing that only 3 of them will result in sales. Not surprisingly,Cheap Knowshon Moreno Jersey, the same approach has worked well for sales. Make twenty qualified sales calls every morning. Go out on your rounds and knock on twenty doors to drum up leads. Set three appointments per day. At each appointment, repeat the same sales presentation. Ask for the close, and follow up every three months. Sales trainers teach this approach every day, and it predictably causes organizations to hit their numbers. Social media, a relatively new phenomenon, is dripping with the same mentality. For example, you can read about how you have to blog consistently, two to three times a week. The present-day sales culture is still heavily influenced by Industrial Age thinking. That kind of thinking kept farms and factories profitable for decades. Show up to work every day, drill a hole through a piece of wood, and initial a piece of paper. Do it a million times,Cheap 49ers Jerseys, or until the lunch whistle blows (whichever comes first). The assembly line helped to streamline efficiency across nearly every industry. It was based on the idea of doing the same thing over and over again,Cheap Jason Witten Jersey, day in and day out. Now,Cheap Indianapolis Colts Jerseys, it's about paying attention when those three people identify themselves at unpredictable times,Packers Jerseys, and being noticed. Doing the same things consistently is not likely to produce those results, unless you're a naturally consistent person. If you're naturally inconsistent,Cheap Jermaine Gresham Jersey, consider that being your inconsistent self is the thing most likely to get people interested in doing business with you. There's a problem with this approach. It goes against the grain of human nature. It is our nature to be distracted by pretty, shiny new things. That's why so many kids get in trouble in school for looking out the window instead of doing their long division drills over and over again. This type of brainwashing used to work on everybody, but its effectiveness has diminished over the past two decades. What business owners are beginning to discover: consistency doesn't matter at all.