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    Tuesday, June 19, 2012, 10:37 AM [General]

    Why not begin today developing a unique selling proposition for your practice because it is the first step you should take in developing a more effective marketing program? The "do you know how" part of the formula should talk about pains,Cheap Bobby Hebert Jersey, problems,Cheap Patrick Robinson Jersey, or situations your prospect has experienced. The "what we do" portion of the formula explains how you help solve the problem stated in the "you know how" portion. How effectively you answer these questions can determine the success or failure of any marketing program designed to attract new patients. To best position your practice, you need to develop a powerful and compelling unique selling proposition (USP). One easy method to use a formula to develop a proposition is called "Do you know how, what we do." Here is an example- Do you know how you have visited a chiropractor hoping to get relief, pay money for treatments,Cheap Sideline Black United Jerseys, and you don't get the relief you expected? What we do is evaluate your health situation, decide if we can help you or not,Cheap Ricky Williams Jersey, and, if we think we can help you, deliver five initial treatments. If, in your opinion, we have not helped you, then you pay for none of the treatments." Although this is only meant as an example and may not be realistic,Cheap Marcell Dareus Jersey, isn't this a powerful way to position your practice? · Pizza Hut- Fresh, hot pizza delivered in thirty minutes or less - or it is free. · Business cards Have you positioned your practice in the best way to distinguish it from competing chiropractors in your area? What would make potential patients want to be treated at your practice as opposed to others? After you have developed a proposition that you are happy with, you should next incorporate that proposition in everything you do such as: · A sign placed prominently in your reception area What is a USP? A unique selling proposition is a proposition that competitors cannot make or have not made. Here are several examples: · Brochures · Speeches you deliver Position your practice as solving health issues in a unique way and your practice will benefit significantly. How can you develop your own selling proposition? Even if you think you have a proposition, put it to the test and ask this question - "If I read this, would it compel me to seek treatment with you or not?" · Your web site To understand better this concept, you should look for similar propositions being offered by other businesses as you examine their advertising and promotional activities. You might also want to read one or more books on this concept. One excellent additional source of information is Rosser Reeves book "Reality in Advertising." Although this book was written many years ago, this classic advertising book should be read by everyone. · Print advertising including yellow page advertising · Federal Express- If it absolutely, positively, has to get there,Cheap Vernon Gholston Jersey, call Federal Express. · Stationary · Other printed material such as forms and receipts
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