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[General]
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Identify the core feelings to which you will be speaking. Remember that people buy with their hearts,Cheap Roman Harper Jersey, not their heads
Restate the USP
Collect all relevant data
Ask a question (e.g. "Did you know that 90% of dieters regain all of the weight that they lose within 3 months?")
Restate the order promise in a different way
State the offer (e.g. "and now you can get this for only...")
Define the offer that you will make to break down the barriers to the sale.
Restate the guarantee
Provide a guarantee
Introduce an idea (e.g. For years people have sought a way to make big money working from home)
Ask for the sale
Sharing a historical perspective (e.g. "In 2001 one man decided to...")
Debunk a common belief (e.g. "So you think milk is good for you,Baltimore Ravens Jerseys!")
Making a promise of what your prospect will achieve if they buy your product
State or re state the offer (e.g. "that's right, all this for...")
Equate the product with the desired benefits
6. The Close
State or restate the offer
8. The order device
Make the deal seem like good value (e.g. "If you bought each of these separately you would pay...")
3. The Lead
Provide testimonials
Approach and withdraw (e.g. "Where can you get this wonderful program? Before I answer that let me tell you about another benefit of...")
Provide facts and figures (e.g. "Last year over 500 people started new businesses ")
Alleviate any residual buying reservations
In this section you should:
Create a sense of urgency (limited availability or short term offer)
Introduce the product (e.g. "How you can start making big money as a coach...")
Make another promise or state another benefit
4. The Sales Presentation
Define what the big promise is going to be. What results will people get if they buy this product?
7. The guarantee
This is the pre work you embark on before you even start writing. During this part you should:
When you come to present the prospect with an order form (or whatever you are asking them to do)
Decide how long the sales copy (letter, e mail, web page) will be
State a fact (e.g." 80% of businesses fail in their first 12 months")
This should be short and concise and contain something along the lines of the following:
Now it's time to close the deal during which you should:
Your prospect wants to know that they can buy without risk and this is where your guarantee comes in
Formulate a prediction (e.g. "In three months you will have...")
Secure the signature / payment
Make and prove claims (e.g. "You'll be making a six figure income inside of a year, just ask John Smith of... )
5. The false close
State the actual terms of the guarantee
1. The preparation
Draw a picture with words that gets the prospect to visualise the end result (e.g. "Imagine waking up one morning and...")
This is where you grab the attention of your prospect and keep them curious about what's coming up. These should include:
Decide on the format - direct mail,Cheap Pierre Thomas Jersey, e mail,Cheap Sedrick Ellis Jersey, web page etc.
2. Headlines and Teasers
If you are going to write a sales letter, or a sales e mail,Cheap Ronnie Brown Jersey, or a sales page for a web site, then you need to consider the eight main components of any really effective sales copy.
Restate the promise
Rationalise the buying decision (e.g. "If you went to... you would be paying hundreds per hour, with my program you will do this yourself and save thousands")
Present the USP (e.g. "this program is like no other, it is written by...")
Prompt the action (e.g. "don't delay...")
Summarise the key benefits
Restate the promise
Add an additional unexpected benefit
This is a bit of a distraction and comes once you have already got your prospect nearly ready to buy. Just when they think the call to action (where you ask them for money) is about to come you do something else such as:
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