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Direct Selling Versus Meeting-Cute-24hjerseys.com
Thursday, June 21, 2012, 2:01 PM
[General]
It's less effective in real life,Cheap Osi Umenyiora Jersey, where developing customers shouldn't be left to chance meetings, serendipity,Cheap Atlanta Falcons Jerseys, or to the fates.
Despite achieving top web search engine rankings in pertinent categories and some benefits, my overall marketing productivity during five years of webcentrism,Cheap Joe Haden Jersey, has diminished. My Internet presence, if not huge, is ample, and certainly more high-profile than many other professional speakers and consultants I know.
The lure of the Internet to such types has been obvious: No need to knock on doors or penetrate electronic fortresses with phone calls, direct mail, and faxes. Simply subscribe to group after group at sites such as Linked-In, make occasional comments, invite others to join your network, and somehow your zillion contacts will metamorphose into pure gold, without dastardly or demeaning direct selling on your part.
Geeks and nerds are the ones that write code, that devise mega-sites such as Amazon and EBAY. They have found ways to monetize their social inadequacies, (Good for them!), while exploiting the same in others-that 80% of Americans, and perhaps the world's population, that are just like them, all too happy to believe that passivity and meekness will win the day, if not the deal.
Society seems to have put an unjustified and self-defeating premium on getting customers through the most subtle, indirect, and improbable means as possible, through devices that Hollywood screenwriters call, "Meeting Cute."
Meeting-Cute works in comedies, because audiences are wondering, "How are these two finally going to realize they're perfect for each other?"
Above all, why was I all too happy to substitute REACTIVE platforms for PROACTIVE ones, while conning myself into "denial" about their respective effectiveness?
You would think I'd be the last to succumb to web-infatuation. I am the author of such direct selling classics as You Can Sell Anything By Telephone and Reach Out & Sell Someone, so I am practiced at hunting instead of waiting with my mouth open for a roast duck to fly in.
I've done the same, shifting much of my marketing thrust from proactive, telephone and direct-mail campaigns to more passive, "If you build it they will come" enticements, such as web sites with catchy URL's and by writing thousands of articles for Ezines.
The meet-cute is the opposite of deliberately striding up to a person or business of interest and professionally, politely and persuasively introducing yourself and your product. Meeting cute is accidental, seemingly not contrived or calculated. Because it's so improbable, so oddball, it's romantic, as protagonists fight off their attraction, but ultimately succumb to destiny's call.
Why is my activity,Cheap Joey Porter Jersey, and by inference that of millions of others, not yielding proportionate results?
For a time I've been puzzled by a web mystery, specifically why serious and smart business people invest oodles of time and money in largely useless web-based activities such as social networking.
According to Stanford research,Cheap George Blanda Jersey, 80% of American are shy, which by implication means they are introverted, relatively passive and reactive, instead of outgoing. Thus, SELLING, beating the bushes for business,Cheap Joe Thomas Jersey, is not their favorite activity.
Film critic Roger Ebert describes the meet-cute as a scene "in which somebody runs into somebody else, and then something falls, and the two people began to talk, and their eyes meet and they realize that they are attracted to one another." (Wikipedia)
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