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The 1st Deadly Sales Mistake in Social Media-24hjerseys.com
Thursday, June 21, 2012, 11:48 AM
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There are 5 deadly social media mistakes that are often made by salespeople. I have been guilty of committing all five - sometimes at the same time. As a seller it can be a challenge to stay on top of today's ever changing technology: the i-phone 4's,Cheap Clinton Portis Jersey, the Droid X's and the various Sales 2.0 programs. Add to that the growing demands of our job, the increased competition and the pressures of doing business in today's economy and it's a wonder we have time to write a profile and create an avatar!
How long will it take you each week to:
To calculate how much time you will need to commit to social media for it to be effective,Cheap Rickey Jackson Jersey, answer the following questions:
Mistake #1: Hit and Run Social Media
Businesspeople, and salespeople in particular, often spread themselves too thin. In our attempt to "cover all the bases" we don't make an impact in any of them. Many smart businesspeople walk away from social media shaking their heads saying, "it doesn't work,Cheap Deion Branch Jersey," precisely because they've stuck their toe in the water of too many different pools without ever getting wet.
Here is the first deadly mistake and some tips for making sure you don't fall prey to it.
Now, multiply that by 120% (it always takes longer than you think) and that's how much time you need to set aside each week for social media. Is it enough to spread over two sites? Three? Seven? Now set aside that time each week in your calendar, just like a real appointment. Because it is a real appointment. An appointment with members of the social media community. So don't let them down!
Developing and implementing a consistent strategy that you will stick to on a regular basis (and I mean 40-50 weeks out of the year) is going to ultimately determine whether social media will work for you, or (as some toe-dippers have concluded) it is a major time-waster. If you can't commit to a consistent presence on Twitter, don't tweet-unless you're doing it for fun or personal reasons. If you can't follow up on a LinkedIn discussion,Brett Favre packers Jersey, don't start one. In the social media world, half measures don't get you half. They get you nothing. So get realistic about the time you're willing and able to commit to it.
We've all done it. No, I don't mean leaving the scene of an accident, but jumping into a social media site and disappearing for extended periods of time. Raise your hand if you've ever tweeted 15 times in one day and then disappeared without even a glance at your TweetDeck (my what??) for 2 weeks. Keep your hand up if you've ever started a discussion thread on a LinkedIn group and abandoned it. How about loading up a video and thinking you're set for the year?
Create interesting content specific to each site (tweets, discussions,Cheap Brian Orakpo Jersey, photos,Cheap Ronnie Brown Jersey, video, etc.) Post the minimum recommended number of times on each site. Read and respond to responses. Stay up to date on topics of interest to your customer or industry groups. Follow up with potential prospects or leads.
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