Many salesmen will attack a competitors product,Cheap John Riggins Jersey, just talking about their shortcomings. It is better to focus on your products features and whilst being positive about your competitor, show that your product is superior in both quality and in value. I hope this article will help you improve as a salesman. Try to "think outside the box" with your arguments. The customer has probably talked to dozens of salesmen selling similar products. You have to be unique,Chiefs Jerseys, interesting, professional and fun to purchase from. Step 2. Right down what you usually answer to these questions. Step 5. Implement your new-found arguments for real! Step 3. See if you can come up with any other arguments, maybe some that you really wouldn't dare use in a sales situation. An exercise in sales arguments. Find arguments that they haven't heard before. Aspects that they haven't thought about and features that will appeal directly to them. Step 4. Practice the different arguments (If you can find someone to "play customer" this will be a lot easier). You will probably find that the "crazy" arguments are the best ones. You have to keep your arguments focused on the customer. If the customer just wants to be reassured that the product is serious and want to know that they are making the right decision you have to keep it on that level. If the customer is one of those people that love buying things you have to keep the mood light hearted and fun. Step 1. Write down the most common arguments your customers have. About 50% of your sales success will come from your ability to discuss with customers after doing the needs analysis and presenting your product. Make sure they know what differentiates your product from the competition and answer their question about your competitors. The important thing to do when you are discussing with your customers is to keep the discussion on their level. You have to be able to rise to the occasion when speaking to someone with a lot of knowledge of your market and at the same time be able to discuss the matters at hand with people who have no prior experience with your product category. It is important to know enough about your competitors that you can differentiate yourself from them and prove that your product is better than theirs without just bad-talking their products. If you can find a new view point than any of your competitors you will have found a great way to reach customers and get inside their minds at a personal level. It will make you seem a lot more professional and will increase your credibility as well as the credibility of the whole category. Speak to the customer! People can either feel that the buying is awfully fun,Cheap Camouflage Realtree Jerseys, or just plain awful. In any case you have to keep the discussion interesting.