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Do You Build Business Rapport
Wednesday, June 27, 2012, 6:51 AM
[General]
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The problem is that at a sub conscious level with your prospect has categorized you as a typical salesperson i.e. "Time Waster."
Please keep in mind that I am strictly talking about business as it relates to our subject matter here. Building friendships is totally different, and not the subject of this article.
The President responds, "Yes it is." And away you go, down the path of soccer this and soccer that. Before you know it,Cheap J.J. Watt Jersey, twenty minutes of your sales call have just vanished.
"How long have you been in this business?"
"How did you get involved in it?"
"What did you do before getting involved in this business?"
"What's the best part, or the part you enjoy the most?"
"What do you see as your biggest challenge in growing it?"
I'm going to share with you the specific questions I use each and every time to help me build business rapport with my prospective clients. These questions are designed for you to use at the beginning of every sales call.
So you're now in front of a company President, a prospect you've been after for six months. You enter the room, shake hands, do the traditional business card exchange, and then you notice a picture of a child playing soccer. So you engage your best bonding and rapport techniques and ask,Cheap Delanie Walker Jersey, "Is that your child playing soccer?"
I know, your main objection is that you want to keep talking about their family and other non-business interests to build rapport with your prospect. The only thing I will say is, "If it's working for you, and you're hitting all of your personal goals as fast as you want, keep doing it."
I have repeatedly heard from business owners, consumers, Presidents, etc. how they think this attempt at being interested in their family is annoying. The wording sounds like, "What makes you think I want to discuss my family with a complete stranger?"
The concept of business rapport is getting to know your prospect, but doing it in a relevant way. Relevant meaning, "How do I learn more about my prospect while not diving right into your sales call?" You must make a connection with them and it will start as a business connection.
The action step for you as the small business owner would be to do the following. Spend 10-minutes every week practicing just this part of your relationship building process. When these questions become second nature to you and your people, you'll be even more successful at building business rapport.
You have enough challenges as a salesperson getting in front of new prospects without having to overcome the hurdle of "Time Waster."
What do you mean by business rapport? If you've been in sales more than one week, you've probably heard about bonding and rapport. But...has anyone ever taught you the difference between business rapport and non-business rapport?
On the surface this appears to be a normal call that you may have experienced, no worries right?
So how do you build business rapport and not be classified as a "Time Waster?"
That's it. These are the specific questions you can use to build business rapport. Tweak, adjust, make them your own.
Rapport is defined as "A close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." Business rapport would then be defined as the same, but focused on business.
The only reason to change is if your results are slower, or not what you believe you're capable of.
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