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    Standing Out From Your Competition

    Wednesday, June 27, 2012, 7:23 AM [General]

    So what is quality you ask? Easy! Something that has style. And I am not talking about Gucci,Cheap Harold Carmichael Jersey, or other famous designers here. Style in web and graphic design is just a matter of taking the time to stylize text, colors, negative space, graphics as well as dumping all the default settings. So taking that black text on a white background and dialing the black down a bit to a dark grey. This creates less contrast and makes the text that much easier to read,Cheap Lofa Tatupu Jersey, in my opinion. Nothing like a site with tons of text and no visual structure. Giving a border some room on all sides of the text creates good negative space. Throwing splashes of color onto the headers, or links instead of keeping the traditional blue underline color for links. Just little stuff like this creates style. Again style is just stripping the basics or generic look of things, doing it differently. Style is all you need to rise up and stand out from your competition and this should be your primary concern when running a business. It doesn't matter whether your company is a single owned company,Cheap Pierre Garcon Jersey, a local medium sized company or a giant corporation, impressions are what grab the attention of consumers no matter what industry you are in. As the old age saying goes, "Appearance is everything". So many times I go to a client, and their only concern is to create websites, or advertising material only as good as their competition. And depending on what industry they are in, this could mean creating really bad quality. Of course I have to explain to them if they really want to stand out from their competition they need to do something that is eye catching and stands out from the crowd. It seems like basic business sense, but I have come to learn that not everyone has a good eye for quality. With web, there are a lot of defaults built into webpages that need to get stripped out and customized. A lot of these default settings are dated, meaning that they have been around for a long time, so if you don't customize them you automatically have a site that looks out dated. Some companies just don't take the time to customize these things. So if you want to stand out from the crowd and your competition, all you have to do is create style.
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