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How to Have an Outstanding Sales Letter
Thursday, June 28, 2012, 10:11 AM
[General]
3. Present your credentials. The most common questions that most customers would ask before making the decision to buy your products or even listen to you are the questions "Who are you?" and "Why should we trust you?". It is easier to believe in someone who has been in the same situation, experienced the same problem and was able to solve it. Your credentials could include your field of expertise, years of experience, Conference attended and other awards and recognition received.
Sales letters have been one of the most effective and efficient ways in getting potential clients to buy your products. It is also considered the thin line between a buyer's YES and NO. Making one is not that complicated as it may seem. Here is how:
4. State your offer. The offer is the "make or break" part of your sales page. It should be so compelling that your customers will not hesitate to make the purchase. Try using the combination of free gifts, added service and low prices when stating your offer. And instead of lowering the price of the product, try adding products and services. This will give your customer the impression of having more while paying for less.
1. Make a noticeable headline. In general, readers will only read your sales letter when they are curios or interested on the headline. The following phrase could help your Headline standout among the rest: "How to",Cheap Antrel Rolle Jersey, "tips on", "Secrets to",Cheap C.J. Spiller Jersey, "Help", "How can I", "Free", "New ways", "Where can",Cheap Justin Smith Jersey, "Found", "Hints and tips", "Best", "Exposed" and "Warning". Having these phrases in your headline makes it interesting to read. Also, include the keyword in your headline but be very careful not to make your headline too specific, for it will limit the visitors to your site.
2. Recognize the problem and provide a solution. The visitors in your site are there for a reason, they have a problem and they want a solution. They are hoping that you have the solution they need. Relating to the problem of your visitor is an effective way to get them to purchase your product. Talk about the problems and the solutions your product can provide. Talk about the short and long term benefits. This will add to their interest to purchase the product.
5. Reassure your customer. Your sales letter should also include an assurance that your product will be able to help them solve their problem. Assurance comes in many forms. You can have a money back guarantee program. You can include statistics with real figures of the number of purchases made for your product and testimonials for other users. Be creative in assuring your customers with your sales letter template.
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