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Keys to Selling Success - 3 Simple Persuasion Techniques
Thursday, June 28, 2012, 8:17 AM
[General]
As a salesperson, you already know the value of persuasion within your customer interactions. Knowing how to positively influence your customer toward a desired end is helpful and must be non-intrusive. These aren't mind-games or "dirty psychological tips". The following 3 simple persuasion techniques will have a tremendous psychological effect, but that effect will be subtle and tasteful. Remember,Cheap Isaac Sopoaga Jersey, it is in your best interest to offer quality service to your customer, so this isn't about controlling someone's mind so much as it is about helping your customer to see the value of your unique solution.
Nod - when you nod your head slowly, you're communicating that you're attentive and on track with the customer's concerns.
Posture - stand tall, convey confidence.
3. Personalization
1. Body Language
Tilt Your Head - when you tilt your head to one side,Cheap Jonathan Stewart Jersey, you are subtly displaying a sort of openness or vulnerability; this is a great trick to use frequently and shows that you understand what your customer is saying while conveying genuine concern.
2. Observation
Facial Expression - this one's easy: SMILE!
Eyes - make eye contact (this is KEY!); also, be sure that when you smile, you're smiling with your eyes, too!
This one's easy,Cheap Charles Mann Jersey, and fun! This simple persuasion technique requires simply that you take notice of your customer. Be observant of their dress, their carriage, their articulation, etc. Find something to compliment. Whether it's a cute set of earrings, a well-coordinated outfit, or a professional attitude, draw attention to those qualities that make this customer unique. Don't dwell on them; merely mention your observation(s) casually and respectfully, then move on. Making your customer feel good about themselves is a great way to subtly influence their psyche!
If you've made a good introduction, you already know your customer's name. If you haven't gotten their name, do it! Addressing a customer more personally than merely "Sir" or "Miss" has a profound psychological effect and will make the customer feel more at ease around you. It implies that you care and conveys confidence, warmth, and concern.
Your body language is a separate topic all by itself, but the thing to remember is that about 80% of human communication occurs non-verbally. Interestingly enough, the majority of your communication with a customer is through body language, not spoken word! In fact, people (especially women) will automatically and subconsciously read body language in order to identify whether or not the words they hear are honest! If you know how to leverage body language to your advantage, you will notice incredible results from this simple persuasion technique!
Here are a few ideas:
Open Gestures - keep the palms of your hands facing upward or outward toward your customer as much as possible; try not to cross your arms. Open gestures and exposed palms imply openness and helps to make your customer feel comfortable and secure with you.
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