There is NOTHING, I repeat NOTHING, more powerful than a well-written letter! By well-written I don't mean spelling, grammar, punctuation and all the things I seemed to have missed by quitting school at age 15. What I mean is a letter that connects with a PROSPECT at the soul. A letter that speaks the language of your prospect, not the corporate speak language that some Madison Avenue type THINKS your prospect speaks. And very possibly, NOT THE LANGUAGE YOU SPEAK! Always make your piece readable on three levels to accommodate the skimmer, the bobber and the studious. That is to say, for the skimmer: the headlines, underlines and captions alone MUST tell your story. The studious will read the whole thing, while the bobber will zone in on subheads of interest and ignore the rest. This type of connection and understanding of human nature, motivation and buying psychology is what separates a $500 sales letter writer from a $5,000 or even $15,000 dollar sales letter writer, with a corresponding increase in response. * Always write like you are writing to a friend. * Never use complicated language, keep it simple! * Avoid the overuse of superlative words. * Every headline and subhead MUST have maximum impact and interest to the reader's SELF INTEREST or curiosity! * Don't say what everyone else says; be different, ASTONISHINGLY DIFFERENT, if at all possible. * Paint a picture with your words and make the reader want to jump into that picture with you! * Engage the readers with a story; don't just give them the cold, hard,Cheap Julius Peppers Jersey, FACTS. It's that connection that makes your copy work and it's the lack of that connection that makes it fail, whether in a letter, brochure, postcard or Web site. Amazingly the most common mistake in marketing literature of all kinds is simply failing to provide clear action steps on what you want the prospect to do next! That was the headline of perhaps the greatest letter I ever penned, my famous "Insane" letter. This one page letter alone is responsible for over five million dollars in income but here's the REAL beauty of it. I have used the same letter for almost 15 years with the same staggering results in a number of different businesses from selling franchises in the karate industry, to software in the golf business. Well, there it is sports fans; how to connect with your prospects. Oh, I know that someone at the club will still sabotage your next brochure or letter with well-meaning corporate speak. But, at least, when you read it, you'll have the satisfaction of knowing in advance, why your results will be so predictably poor! Here are ten tips for connecting with your audience; check your copy to see how it rates: Always use visual, aural and feeling references to reach people of different information processing persuasions. (How many copywriters do you think even know this critical fact,Cheap Antrel Rolle Jersey, let alone use it? Exactly, not many but it's great little tricks like this that makes the difference.) The reason this letter has been so successful is simple, the concept and the copy resonates with the readers. The idea that doing the same thing again and again and yet expecting different results is, in fact,Cheap Donte Stallworth Jersey, INSANE! For example, if you were advertising Loch Lommond Golf Club in Scotland, you could say that the course was designed by noted player Tom Weiskof. A fact, but of little impact. However, if you say, Loch Lommond was very nearly the last course Tom Weiskof ever designed; you lead right into the story... While wandering around one morning in the gentle Scottish mist, while designing the course, Weiskof stepped up to his neck in quicksand and remained there for several hours before being discovered. Is there any wonder the 17th hole is so special for him? The author introduces： 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More