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    Using Printed Brochures Helps Businesses Avoid Making Profit

    Friday, June 29, 2012, 9:29 AM [General]

    This is a HUGE profit-killer. 2. The project is still delayed for two weeks. However, a week after your first mailing, you send them some other materials telling them about what kind of money clients have saved by using your services. The package also contains a couple small pads of post-it notes with your name on it. They read it and like what they read. Over the week they even use your post-it notes a few times. I know what you're thinking right now - That's way too much. They'll think I'm bugging them too much. This is a common misconception that most landscapers have. GET OVER IT! If you send them good information and not just sales pitches, they will see you as helpful and interested in doing business with them. They will be impressed by your professionalism and dedication and you will ultimately end up getting their business. In summary, following up with hot prospects will help to drive more traffic to your business. Use the many free resources available for creating beautiful designed printing brochure to make your designs drive more traffic to your business. The prospect is now familiar with your company name and what you have to offer. They now feel comfortable enough with your company and decide to give you the job. The project or job gets delayed for a couple weeks. A couple of weeks later, they get information from another landscaper. This landscaper took two weeks to get out his brochure, but his stuff looks just as good, and since they are now ready to proceed (and can't remember where they put your information) they use your competitor. 1. The first packet of information you mailed was put onto the stack on their desk and is now lost forever. No follow-up with hot prospects: What happens when an interested prospect calls up for information about your company? For most landscapers it goes something like this: They spend the money to do a mailing. A few people ask for information. The landscaper sends out a brochure with some sample photos of their work. The landscaper never bothers to record the name or address of that person, and they never contact that person again. If that prospect doesn't respond to their single mailing,Cheap Kerry Collins Jersey, he is gone forever. You get a request for information about your company. You're on the ball so you get your information out right away. Yours is the first to arrive. They like your fast response and intend to use you so they put your information on the stack on their desk or kitchen counter basket. After a couple of days, your information is buried in the stack of papers. o They temporarily can't afford it, or this months budget is used up and they have to wait until next month to proceed. o Your timing is just bad. They are on vacation, they just had a baby, etc. o The job has been delayed a couple of days or weeks due to circumstances or other considerations. o Other distractions in their busy lives cause them to put aside or forget about your offer. o Your prospects aren't familiar enough with you yet. Repetition builds familiarity,Cheap Knowshon Moreno Jersey, which in turn builds credibility. 3. The next week their job is just about ready. Also this week - your competitors brochure arrives but so does another package from you with some testimonials from your customers telling how they like your company, and how you saved their butts on more than one occasion. Now imagine what would have happened if you had sent them out a sequence of materials. Let me give you another example. Let's imagine what might happen when a prospect requests information from your company and one of your competitors. That prospect's name is more valuable than 1000 names on a mailing list - even if he didn't respond to the first mailing. That person has told you that he buys landscaping services. You can't just mail him once and hope he'll buy from you. You have to hit him with a sequence of materials explaining how you are better and more reliable than other landscapers. The more materials you send, the more familiar he becomes with you,Seattle Seahawks Jerseys, and the more likely he is to do business with you. o Some people just procrastinate until they absolutely need it. Learn how these brochure templates can be used as a systems that don't take up a lot of your time, and once they are in place for your follow up process they will almost run themselves. Understand that not everybody is ready to buy at the same time. There are many reasons why you need to repeat your message over a certain length of time: The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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