|
3 Necessities to Handling Objections Effectively When Sellin
Saturday, June 30, 2012, 8:13 PM
[General]
"Take advantage of every opportunity to practice your communication skills so that when important occasions arise,Cheap Bruce Matthews Jersey, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people." Jim Rohn
B) "No" can be the right answer. Some sales professionals have the attitude "I don't take 'No' for an answer". That is what gives sales people a bad name. If the prospect has a valid objection, you will If your prospect is very adamant about "No", then do not push. You will only hurt your reputation and your company's. It is fair to ask a few more questions, but you need to be sensitive that not every prospect will turn into new business. If this is a "cold call", then you have to take into consideration that they don't know you and therefore you have not yet developed their trust. You need to create an opening for a follow up call.
Common Mistakes:
#2. Be prepared
Many of you already know the most common objections that will be directed your way. You can almost say them for your prospect. This can work to your advantage. If you know something is coming, you can prepare in advance,Cheap Jack Youngblood Jersey, know exactly how you are going to handle it and what to say. When you hear the objection, don't get flustered, thrown off or offended. With the appropriate responses prepared, you will actually look forward to the objections. Have the opportunity to steer the conversation in the direction you want to take it. You can stay in control and determine the outcome.
#1. Expect them
Objections will most certainly come. Buyers are continuously bombarded with offers and have developed a knee-jerk reaction to immediately interrupt with an objection. Don't fall victim to thinking this is the end of your ability to ever get the sale. Put yourself in their shoes. They don't know you. You have interrupted their day. They assume you are just like all the other sales people out there and that your product/service is the same. This is your opportunity to set yourself apart. Your whole approach and demeanor will determine the outcome.
The definition of a successful conversation is relative. It may mean progressing to the next stage of the sales cycle or you may have gathered critical competitive intelligence or you may have established a relationship that never existed and could turn into business down the road. For example, they may ask you to call them back in a couple months when they are revisiting your offering. When you call them back in a couple of months, be sure to remind them, "As you requested when we spoke in January, I am calling to schedule a conversation regarding _________". This is no longer a "cold call", and there is a very high probability that you will get a meeting or move to the next step with this prospect.
#3. Practice
Know what you are going to say and how you are going to say it. Your delivery is critical. When you know what you are going to say, you will have more confidence and that will come across in your voice. It will calm your target and could swing the whole conversation.
A) Give Up. Many times when an objection is presented, the prospector lets the conversation go dead as soon as the objection is stated. Most objections are just a weak blow off. If you are prepared with the correct response, you can keep the conversation alive and advance to the next stage of the sales cycle. Even if the objection is valid, don't stop there. Many things can happen, you can collect more information as to why they aren't interested. You may uncover great intelligence about your competition or the company e.q. they buy from a family friend. Probe to see if there is another issue they are facing that your organization solves. Your target is making assumptions about you and with a little clarification, they may become very interested in meeting with you to learn more.
C) Sounding canned or scripted. You may have heard their objection a hundred times that day and you are completely prepared to handle it. Don't Pounce! It is imperative to remain calm and conversational in your calling and cold prospecting. If you respond too quickly, cut them off or talk too fast, it can leave your prospect feeling very uncomfortable. You need to treat every person with respect and respond as though his or her concern is unique and important. Listen, acknowledge the concern and answer it. Always try to deliver a response that not only addressed the objection,Cheap Larry Csonka Jersey, but highlights one of your strengths.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
|
Recent Blog Posts |