Planners are asking me all the time, "Ciara how do you sell couples on your services when you're fees are a lot higher than other planners in your area?" I think the reason facebook and twitter are becoming such hot hubs for attracting new business is because you actually see what someone is like on those social networking sites. And the most successful people using social networking for business are not the ones who are updating their status all the time about their upcoming promo... I was sitting at my desk trying to think about what I wanted to write today. Do I talk about the economy? Do I talk about mindset? Do I talk about bridal fairs? As I sat here pondering about my topic choice one of my bichon shih tzu's came into the office. His name is Chayse and he's got attitude. When he wants me to pay attention to him he's not subtle at all, he just sits and looks at me and starts whining. Why Is It So Hard To Be Ourselves? So you're probably wondering,Cheap Paul Oliver Jersey, "Where is Ciara going with this?" It's the ones who tell you what they had for lunch and share pictures of their latest vacation. When I was in New York recently with a bride wedding dress shopping we went to 4 different salons, but at Mark Ingram Bridal Atelier the experience was amazing and we connected with both Mark and his salon manager. They were super authentic with us (as was not the case elsewhere). And that's where my bride bought her dress. All the other stores had dresses that looked great on her too but it really came down to who she wanted to deal with, who she felt she connected with the most. Do you ever feel like there are so many "rules" for wedding planners out there? Guidelines of how we should act and dress? What we're really feeling is the burden of putting made up expectations onto ourselves. Are You Authentic With Your Brides? You are selling YOU to each bride and groom you meet with. Once you come to terms with this it's really easy to make sales. Are you truly being yourself with your brides? Or are you trying to fit into this mold that you think that they want? When we do that we don't attract the brides that are going to be good for our business because they are a fit for the fake you... not the authentic you. Rockstar Advice And of course I picked him up. Well, as they sat on my lap, happy and content I realized that they both got what they wanted by doing one similar thing. And that it's one of the hardest things for entrepreneurs to do. You are the face of your business and YOU are what you're selling to brides and grooms. Remember that you are selling the experience of working with you and in order to do that you MUST be authentic and establish a real connection with the couples you want to work with. So How Do You Sell Brides & Grooms On Services? I had a meeting with a potential bridal couple tonight. I used to get really nervous about meeting couples,Cheap New York Giants Jerseys, impressing them, selling them. But I learned that by being myself, by being authentic and real with them they sign with me. In fact, this one couple actually mentioned how "real" we were and that they hadn't had that experience with other planners they'd met. I told them that we really liked them and wanted to work with them and they signed on with us. I was authentic and I asked for what I wanted. Soon my other bichon shih tzu Kohl was toddling up and he wanted attention too, but he's got a different approach. He gets as close to me as he can and he looks up at me with big brown eyes and his little tail wagging. He gets picked up too. They were authentic,Cheap Hakeem Nicks Jersey, true to their nature and they (in their own little way) asked for what they wanted. Well, the answer is that I'm authentically ME. I'm not selling them on what's listed in the contract, I'm selling them on working with me. Other wedding planners out there can all provide to some degree what I've got in my list of services, but the big difference is who's providing the service. And guess what? You're happier and easier to connect with when you're being yourself! The author introduces： 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More