So, by understanding a customer's past experiences, showing how your product or service has been used by others successfully, linking this success to what your potential customer needs, and then showing how short and long-term success will follow, it is more likely that your sales efforts will be succeed, leading to higher revenues overall. Copyright 2010, by Marc Mays Uncover past challenges Most potential customers have some dissatisfaction, either with a past solution to their problem which did not work as anticipated, or because they do not believe that a good solution exists. Before presenting your solution, you should understand why others have failed, so you understand exactly what your potential customer is facing currently. Show current appeal Once you understand your prospect's situation, you can then begin to build a case for why a potential customer should select your solution. There are many different ways to establish credibility, ranging from past customer testimonials, to being a licensed professional in your field, to endorsement by established and recognized authorities. Whatever the method used, it should be obvious how your credibility positions your product or service as being ideal for meeting your customer's needs. Focus on current benefits As important as credibility is, a potential customer must nevertheless always have a valid reason for making the purchase from you, whether it is to achieve an objective, solve a problem, or meet a newly discovered need. As long as your product or service accomplishes one of these, it is much more likely that your sales efforts will be successful. However, while current benefits might win the sale today, repeat business requires additional benefits (described below). Develop short-term future benefits Short-term future benefits are what encourage repeat business, through building customer loyalty. These can include customer loyalty programs,Pittsburgh Steelers Jerseys, unique offerings, and other hard-to-duplicate intangibles which can prevent or at least slow competitors from entering your market. These benefits give you some time to win a customer base, but should be complemented with long-term benefits for best results. Develop long-term future benefits Long-term future benefits are probably the most difficult to establish, given the rapid rate of change in business today. Some of the best ways to do so include cultivating an extremely loyal group of fans among your customers, having products and services which have lasting demand, and effective branding efforts. It also helps to be first in one or more market spaces,Cheap Jabari Greer Jersey, which competitors do not find profitable enough to challenge. While none of these can guarantee long-term business success, taken together, they make long-term sales success much more likely. Making short-term sales is relatively well-understood, with formulas like AIDA (Attention, Interest, Desire,Cheap Brian Dawkins Jersey, and Action), while longer-term sales are harder to secure. Here are five steps towards building lasting sales success in long-term sales: The author introduces： 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More