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A Sales Secret Uncovered
Wednesday, July 4, 2012, 3:46 PM
[General]
There is a solution to this and the solution is that you can really boost your bottom line while still managing the same customer load, which is the way not to increase your work load. The solution is to solve the customer's problem, their actual problem, not just the one they came into your business to solve. Yes, this might sound a little strange, but by solving the customer's actual problem you may be able to provide them with a much larger purchase than they came in to make in the first place.
Whether you are looking to increase your monthly income, or you are trying to increase the revenue of your small business,Cheap Roscoe Parrish Jersey, this sales secret is going to change the way you do business. Read on to find out more.
What if there was a way that you could both benefit from a much larger sale? There is, and that is from solving their actual problem. Take that same customer and ask them why they are looking for that 25 cent screw. You find out that the customer is looking for a way to hang a rotten bird feeder that has been destroyed by the elements and wildlife.
Using this one technique alone, whether you are selling in person, on-line, or through direct mail; if you can solve the customer's actual problem then you can make a lot more money per sale. Everyone leaves the transaction happy as well.
Let's use an example:
Instead of selling them a screw for 25 cents,Cheap John Lynch Jersey, you turn and show them your weatherproof/animal proof bird feeders that have a 25 year guarantee. Your customer's real problem is solved (having a substantial feeder) and you make a $75 sale.
Say for example that you owned a hardware store. You have a customer that comes in looking for a 25 cent stainless steel screw. You are very cordial,Cheap Tracy Porter Jersey, helping the customer for 15 minutes to find just the right-sized screw. They pay their 25 cents and leave a happy customer. You just earned 6 cents per hour of your time.
Many sales people look at a sale as a single event. Once the sale is closed, they move on to the next customer. What if you focused not on closing that single sale, but on solving the customer's problem? What if there was a method that you could use to boost all of your sales numbers without having to get new customers every time you closed a deal?
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