What if you could increase your sales without having to invest another dollar in advertising for the rest of the quarter or maybe even two? Wouldn't that be worth testing to see if it works? You would think so, but many sales people and business owners just don't embrace this concept. What concept you ask? Well, it's the referral method and one that I highly recommend. 4. If you have a sales team, create contests and incentives for whoever brings in the most referrals. Rewards like these can go along way and get the ball rolling with the referral machine. 5. If it's you inc. that's doing all the marketing and selling, create a referral plan to keep yourself accountable or just look at how much money you could be saving in advertising. 6. Referrals can occur naturally over time due to satisfied clients. In plain English - your clients will send you referrals and testimonials because you made a positive impression and impact on them. Remember, when you are asking someone for a referral, you're asking them to let you into their world and sphere of influence. This means that in order for them to do this they have to trust you enough to pass your information on to a close friend or relative. 3. Send or deliver your new client a thank you card with coffee and mugs (or whatever you choose). If you send it to them, put in a personal note with something of value that incentivizes them to let you into their sphere of influence; in other words give you a referral. If you deliver the goodie bag then your chances go up dramatically In one business that I was involved in we tracked a very significant % of our annual sales to referrals and repeat business,Cheap Tashard Choice Jersey, which really opened our eyes. This referral and repeat business provided a steady stream of revenue every year. 2. If you don't have personal interaction due to an online transaction and your product or service is delivered electronically or via mail, consider putting a referral incentive card in the with the delivery of the product. You'll need to write some copy that basically lets your new client know that you appreciate their business. PRM and the food or coffee that shows up on their doorstep will increase your chances of receiving referrals. It surprises me how few sales people I've come in contact with in the last 10 years ask for referrals. You'd think that they would jump all over the opportunity to develop a new client through the connection of an existing client? By now you hopefully understand that every lead you capture has a price attached to it. By utilizing referrals you can possibly lower your advertising expenses and client acquisition investment. So at this point you're either saying, this all sounds like too much work for me; we're too busy with loads of work and don't need the referral machine or you are scratching your head thinking, how do we make this work in our business? Here's a list of tactics that might work for you: 1. If you work in offline sales and have personal interaction with the new client,Cheap John Hannah Jersey, at the time of the first transaction, Simply Ask if they know of anyone who would be interested in (put your questions here). If they say no,Cheap Michael Turner Jersey, then make sure to give them a gift incentive if they should decide to refer you the business. The author introduces： 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More