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How To Open Up Conversations In Sales Presenting
Thursday, July 5, 2012, 6:18 PM
[General]
3. Listen to answers
Sellers have a worldwide reputation of talking more than listening. This is a poor recipe for interactive conversation, don't you think?
Just try it out at home. Imagine a conversation at the kitchen table with your wife. Here's how it would go:
Her: "Hey, I have to go. I'm meeting a friend who is a good listener."
"What else would complete this picture?"
Sales presentations are remarkable opportunities to collaborate, discuss, answer questions and trouble shoot problems. Only one gigantic obstacle exists.
4. Weave your answers to theirs
If you're formulating your response while your client is speaking, people can tell. This shows in your body language, expression and eye contact.
After asking questions and listening to answers, present your response. Use some of your client's words, experiences and examples in your response.
You: "But this is really important. Talktalktalktalk. See?"
"How does that sound to you?"
"I see you're frowning...what's on your mind?"
Many sales professionals do all the talking.
Her: "You just don't listen."
"Hmmm...what are you feeling about that?"
Presenting to customers and prospects? It's amazing how much more effective sales presenting is when you open up conversations where everyone participates.
1. Start with an open attitude
This isn't going to help your marriage,Cheap Nnamdi Asomugha Jersey, is it? Of course not. Well,Cheap Tim Hightower Jersey, it's not going to help your sales either.
You: "talktalktalktalktalk."
You: "And another thing. Talk, talktalktalktalk, talk!"
5. Check for clarification
While you have a lot of data, benefits, facts and statistics to share...hold off. Ask questions first. By asking questions at the outset, you signal that you're interested in your client's experience, concerns and comments.
"Does this match what you're imagining?
While your 'attitude' may not show on your slides, script or notes...your audience is seeing, hearing and feeling it. Start with an attitude of openness.
Her: "You never let me get a word in edgewise."
Many pro sales presenters have a phrase to remind them of this before entering into a conversation. "Let's go see what happens." "Open to possibilities." "Open mind opens doors."
As expert sales presenters will tell you, sales conversations open up opportunities.
2. Ask questions first
Here are a few questions to ask so you know you're on track:
If you're getting concerned looks, frowns or grimaces,Cheap Julian Edelman Jersey, explore the reasons.
Hint: don't do this on automatic. Cursory comments such as repeatedly saying your client's name, quickly glossing over an important issue are very dangerous. Your goal is to build open communication-not create a false impression of openness.
In a give-and-take conversation, there's a constant back and forth. The seller is not talking non-stop without pausing to take a breath. Instead, practice checking for clarification.
By weaving their comments into your answers, you further show that you are listening, problem solving and trouble-shooting together.
Find a phrase that works for you. Write it in your notes. Repeat it before going into a client meeting.
"You aren't looking too happy about that...tell me why."
Good news is: you can open up conversations at work and at home-and you'll be happier in both parts of your life. Use these 5 tips to get going:
This is a critical piece of the puzzle. Listen to what people say. Listening is an art and a science. Allow people to finish their thoughts and sentences. Encourage people to expand on what they have to say. An open and encouraging attitude while listening is tangible. People can feel when you are authentically listening...and when you're feeling impatient.
This can be as simple as making eye contact, pausing and asking practical questions.
Adapt these questions to match your client, topic and situation. The more you focus on the flow of the conversation, the faster you'll get to the heart of issues. This is a quick way to open up true dialogue, expose hidden issues and resolve obstacles to moving forward.
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