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    Effective Script Writing Is the Birthplace of Successful On

    Friday, July 6, 2012, 5:16 AM [General]

    In the same way, your message on-hold script is the bedrock on which an effective production is built. Beginning with a solid, thoughtfully written script, and then applying quality voice talent, music, mixing and playback equipment gives you the best chance of achieving your marketing goals through this powerful communications medium. In spite of the level of quality in all the other elements involved, laying them on top of a mediocre script that is hastily prepared or lacks a professional's touch could likely produce not a sweet sound, but rather annoying noise in the ears of your callers. "Please ask us about our complete inventory of top quality widgets in small, medium or large to accommodate your needs. And, for your convenience we also offer our widgets in red, green and blue, giving you a full range of the most popular and exciting colors to choose from." So much of effective communication relies not only on using the right words, but also the way they are used. When relaying information to callers on-hold it is vital to put some thought into scripting messages with both the speaker - your business- and the listener in mind. Even when simply giving your business address or promoting products that seem to require only a static stating of the facts, the words and phrasing in the hold message script can be wrapped around the description in such a way as to "package" what you're promoting in more attractive paper. (Can't you hear Eeyore reading this?) But alas,Cheap Tim Hightower Jersey, there really isn't anything else that can be said about your widgets. Or is there? Although there may be no other hard, cold facts to announce, with a little more contemplation and putting yourself in the place of the caller to your business you may come up with something more like this: There's an old media school philosophy that says a well-written script can give a movie or stage production at least a fighting chance at success, even if the acting, directing or other elements are somewhat less than perfect. But the reverse is NOT true. Nothing can "carry", "fix" or "hide" a bad script. No production based on a mediocre script or incoherent storyline ever became a blockbuster hit solely on the merits of the actors' performances, the directing, set design,Cheap James Jones Jersey, lighting, special effects or anything else. The script is the foundation on which an entire production is based. And these same laws apply to messages on-hold. "Our widgets are available in red, green or blue, and in small, medium or large. Buy them today!" Concepts such as "convenience", "popularity" and the desire to "accommodate" customers are just as much a part of the hard, cold facts about the widgets as their basic visual appearance. They help to more accurately reveal the true value of your products as well as the attitude your company has toward its clients. And mentioning those concepts will go a long way toward sparking interest and maintaining customer loyalty. Think of your on-hold message script as a recipe for a gourmet meal, and the words of the script as ingredients. As the blueprint for creating the meal the recipe calls out the ingredients, tells them in what form they should appear, apportions them and then restricts their involvement until just the proper time. Though the chef may be world-renowned, the ingredients the finest available, and the highest quality kitchen utensils and baking equipment are used, if the recipe is a disaster the meal will be too. And unless it was the chef's recipe you can't blame him/her for just following the directions! It is well worth investing the time (or hiring a professional) to write a conscientious script that will truly connect with your callers, draw attention to your products or services and convey your attitude of commitment to your customers. And that's a recipe for success! Let's say,Cheap Colin Kaepernick Jersey, for example, you want to run a special on widgets. You might say this: The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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