Mrs. Smiths' customers tell their friends and family about her product and they in turn tell their friends and family. If all of the designs are better than the one that still sells the most, why don't people buy them? If you go down to the patent office today you will see many different and highly superior designs for mousetraps, many dating back well over 100 years. I believe in offering a good product at a fair price. As someone with an honest product or service to sell, the first thing you need to ask yourself is: Because of marketing, Mrs. Smiths' sales will continue to grow exponentially despite the fact that it is not the best product. Don't forget that even if you have the best product or service in the world, without an effective marketing campaign, your business will be a complete waste of time, energy, and money. That's the hard truth of it. Without effective marketing, no one will know about you and no one will buy from you. Here is a quote from the most famous business consultant from our time and arguably in history,Cheap Haloti Ngata Jersey, Don't do it! If you're selling a bad product at a bad price from a lousy location, no amount of marketing will turn that sow's ear into a silk purse. Oh sure, you can use marketing to run a scam and make some quick, easy money. But if your goal is to grow and maintain a successful business, you can't do that selling garbage. White-Hat Marketing Who am I writing to and what benefit/value do I have to offer that they can't get anywhere else? Let's say that Mr. Smith is selling an amazing product that his customers love, but he doesn't advertise that fact and no one is talking about it. The only people who will buy Mr. Smiths product are the folks who happen to walk by his store front. It's a recipe for disaster with diminishing sales and a bankrupt business the likely outcome. Yet, the best-selling trap... the one that has been around for almost 200 years... is the simple-spring operated one that you and I picture when we think of a mousetrap. Peter Drucker: Because it's purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs. Whether the economy is good or bad,Cheap Tim Hightower Jersey, whether you're cash-rich or cash-poor, you should always be working actively to be the smartest and savviest marketer in your industry. Your most powerful ally in this campaign is cost-effective marketing that delivers a positive ROI (return on your investment). Now according to the saying, If you build a better mousetrap, the world will beat a path to your door. Unfortunately, however, that just isn't the case. I honestly believe that... Marketing is what drives successful businesses, even more than a good product or service. Simple: People don't buy what they don't know about. Marketing raises the visibility of your product or service. It puts your sales message front and center for the consumer and creates demand. In this way, it's easy to see that good marketing can overcome a multitude of business sins, from a bad store location to a product that is still being perfected. But make no mistake: marketing doesn't excuse the sins... it just helps counter-balance them. Unlike Mr. Smith, Mrs. Jones is selling a good product. Not necessarily as good as Mr. Smith's, but still a quality product. Her customers like the product and are talking about it in a positive way. Her business immediately benefits from word-of-mouth marketing, a free, passive marketing strategy that requires no effort or expense. I'd like to take a moment to talk about philosophy... mine... about marketing and sales. At it's heart,Cheap Bears Jerseys, I believe that commerce is a two-way street where each party has a need that the other can satisfy. This is not the time to pull back on your marketing efforts. Successful marketing provides the life's blood of your business: customers. As you read alarming news reports about finances and economics, your knee-jerk reaction may be to slash your marketing budget. The author introduces： 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More