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    Understanding the Challenges of an Overwhelmed Buying Commun

    Friday, July 6, 2012, 5:18 AM [General]

    1. A crowded marketplace makes differentiation increasingly difficult. 2. Moving traditional budgets over to online, and how to increase the pace of that 3. Realizing that the buying community is overwhelmed. One important thing to remember is clearly focus on one market at a time. You may have many different channels but you need a solid marketing plan for each one. Talk to each segment like they are a unique person and find the language and tipping point for that target. Make it easy for them to see how they will have their problem solved with your product or service. We talked in depth about the glut of information available on the Internet, and the difficulty in finding the information needed to make the decision to buy. people are buying differently. No longer do they read product reviews in magazines or books. They go online to do comparison shopping with their smart phones or tablets,Cheap Bruce Smith Jersey, and then read reviews by others who have purchased the product. Applications will provide price comparisons tied to their geographic area. People spend more time researching what they want to buy because there are so many options out there. Additionally, time is shifted. Someone can research and purchase online at 2am. They no longer have to wait until the store opens at 10am, or offices open up at 8am. I recently had the pleasure of interviewing Brent Herd,Cheap Brian Orakpo Jersey, thoughtleader for over 15 years in sales and advertising. He has led the sales teams at AOL, Yahoo, Advertising.com,Cheap DeSean Jackson Jersey, Moxie Interactive and Bolt Media. He is now the senior VP of Sales at ShareThis.com I wanted to know what he predicted the top three challenges were in this new decade. They were: Questions can be asked and answered at all hours because customer service can be offshored to countries that allow 24x7 service. This is a fantastic feature of having a global community improving your sales channels. So, make it easy for the customer to say yes to you. But don't stop there. Make it easy for them to recommend you to their network. Personal recommendations and independent product reviews are the tipping point with today's consumers. And they use services like ShareThis to recommend information to their social network for friends on places like Facebook and Twitter. This is also time shifted since people can see what their friends recommended days or weeks or months after. People are building up communities through blogs and websites like Yelp where they review and evaluate everything from restaurants to online internet service providers. They use social bookmarketing sites to save ideas for the future. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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