|
Classroom Sales Training Demise Rumour Debunked
Sunday, July 8, 2012, 9:08 AM
[General]
You could take time off from selling as holiday and pay for training or a sales coach out of your own pocket. This makes a lot of fiscal sense. To make money on the investment, you only need to increase your sales results by about 2%.
Employers set sales targets at or even just beyond what they consider to be possible. Companies are not in business to make sales people rich, they are in business to meet or exceed their stake holder expectations. Sales targets are usually difficult to achieve and always will be. Every time a sales person exceeds what his or her employer considered the limit,Cheap Shannon Sharpe Jersey, the boundary of the possible is pushed back a little further.
Some can and do learn selling this way. Judging by the responses to questions I ask in classroom sales training sessions,Sideline Black United Jerseys, about one in fourteen sales people keep themselves ahead of the game this way.
If you want to make your target, you have to be better than 50% of your peers in the same market!
So if you want to be in the 50% that make their sales target, you need to hone your sales skills and techniques, regularly. The most talented athlete in the world, who doesn't practice, is no match for mediocre athletes who do.
Can sales people develop their soft skills and sales techniques through online courses? Sales people are renowned for having a short attention span. Online learning works for product knowledge, particularly if you are required to obtain an accreditation. Can it improve ability to sell? Even if you put in the time and answer the quiz correctly, it doesn't mean you will use this dry knowledge in the field.
The bar only plateaus or is lowered when a definite majority fail to make their target. There comes a point where belief falters. Self interested employers, whether they think these thoughts or not, watch closely with the aim of keeping sales targets at or near the limit of what's possible. It is not in their interest to push a sales target too far. As long as at least half a sales team can achieve it, the other half can be persuaded that it is possible.
With a good video conferencing set up and all of the learners in the same room with just the trainer beamed in over the fibre, with good discipline and better 360 microphones, these set ups can work. Yet this is classroom sales training by any other name.
Many sales people work very hard yet apparently less than 50% achieve their sales target. Some might say this is testament to the failure of sales training. This is patently not the case and here are the reasons why.
What about virtual classrooms? This is where everyone dials into a conference and watches a slide show. You think no one can see you catching up with your email, or writing that report? You can even mute the sound and take telephone calls while you are supposedly present in the virtual classroom.
Your boss is smart. How else would he or she have got the job? Since hiring a coach for you would mean hiring a coach for everyone, you are stuck with the next best thing - classroom sales training.
The point is that selling is competitive. There are winners and losers. Sales people are always in competition with themselves. Those who succeed, continually raise the bar.
Now, you could invest in some books but you know you will never read them. Recorded titles are better especially if you travel a lot. Yet while you are travelling; it is hard to act on learning and easy to let those good ideas slip away.
So what has this to do with classroom sales training? Well have you heard the joke about to trekking companions who disturb a Grizzly Bear? One starts to run and the other stops to change his shoes. His friend exclaims in a superior voice, "you will never outrun a bear" to which his friend retorts,Cleveland Browns Jerseys, "I don't have to. I only have to outrun you".
Why take the risk when you can persuade your boss to pay for it?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
|
Recent Blog Posts |