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Overcoming Sales Reluctance
Sunday, July 8, 2012, 12:01 PM
[General]
Step #3: Practice! Or as Nike says: "Just do it,Cheap Chad Ochocinco Jersey!" When learning anything new, just hearing about it, or reading about it isn't the same as doing it. When you learned how to ride a bike for the first time, you were given instructions, and then you incorporated this into action. Expect not to be perfect the first time or two out, but these first few tries are what gets you feeling more comfortable and then to expertise status. Find someone close to you to try your new skills and make it as real as possible, then go to a local networking event and practice there. Before you know it, sales conversations will be a natural extension of your every day business.
Here are 3 steps to overcome your sales reluctance:
Would you consider yourself to be "sales reluctant"? Are you a health and wellness practitioner running a small to medium-sized business that is not seeing the level of clients that you deserve? If so, then you are not alone. As a matter of fact, one of the top reasons that small businesses stay empty is due to poor promotion of their offering. There is a plethora of ways to promote your offering yet for health and wellness providers there is also a belief that doing so is contrary to what healthcare is all about. I've heard many practitioners say things like, "I want my work to speak for itself" or, "If I'm doing good work, people will find me." Although these may be true, in many cases "doing good work" alone won't fill your practice - especially if no one knows what you're doing.
Having the ability to sell your services and products with authenticity & integrity will help you grow your business, solidify existing client relationships and fill your practice!
Step #1: Identify your negative beliefs. Most people who are sales reluctant are so because of a past negative experience in selling interactions. Break down the components of what happens when you are the potential purchaser being "sold to" and identify exactly what you don't like. Then, define what makes you different from that image when you are the one initiating a selling interaction. Seeing yourself and what you do as being different from the image you dislike is a critical step in overcoming these beliefs.
Step #2: Have a framework. Having a framework includes understanding how the process of selling unfolds and it also includes being appropriately prepared when the opportunity arises. A quick 3-step outline for a selling process is: Introduction, Understand your clients needs and Ask for the business. You can be prepared for this interaction by knowing your strengths,Cheap Jordan Shipley Jersey, knowing your market, your ideal clients' needs, and having a way to ask for the business that works for you. By utilizing this framework selling interactions are authentic,Cheap Chester Taylor Jersey, effortless & joyful!
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