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Successful Selling in Any Economy
Sunday, July 8, 2012, 12:01 PM
[General]
Does someone really "need" a blanket? If you answered yes, why do they "need" it? What problem or benefit does a blanket provide? Let's see here.. Blankets are made to keep you warm right? So is your customer buying a blanket or are they buying warmth? Of course they are buying warmth, the blanket just happens to be the method they will use to get that warmth. Your customer has many options to get warmth,Cheap Darren Sharper Jersey, they could go buy a space heater to be warm or even move to a small tropical island right?
If you sell a solution to a problem then simply focus on how much better your solution is and how it will make their life better. For example,Cheap Jake Plummer Jersey, if your product will allow someone to eat as much food as they want and still lose weight,Cheap A.J. Hawk Jersey, then focus on how much happier they will be and how much better their life will be once their weight problem is gone. Don't bore them to death with all the great ingredients your product has. Simply prove to them you have the solution to their problem.
Let's look at an example:
Even in today's economy, people don't typically buy products or services they need. When they buy something, they buy the benefits that those products and services provide them. They buy a solution to a problem or a combination of the benefits and solutions.
Selling is any business owner's job number 1. You may not be personally selling; you may have hired sales people, but ensuring that sales are being made and new business is making it's way through your front door is how your business is going to thrive and grow even in this economy.
Here are a couple of things you need to remember about selling (or remind your sales people about):
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