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Why Cold Calling Doesn't Work
Sunday, July 8, 2012, 8:13 AM
[General]
Have the right list - This sounds obvious to many while some sales people wonder why the "best sales scripts" just won't work. It is important to have a targeted list of people to cold call. Cold calling effectively doesn't mean just calling any phone number, it means calling a group of people who don't know you who could have an interest in your product. For example if you were in the business of printing flyers for small businesses,Seattle Seahawks Jerseys, you may want to call a group of restaurants who need menus and advertisements printed consistently. This method would allow you to cold call a targeted niche of people who could use your services. Ask interest peaking questions - Avoid asking questions that are related to your product or service. This only makes you sound like a salesperson and salespeople are broke! Interest peaking questions get the prospect thinking that they would be crazy not to use your services. For example if you sold life insurance you might ask a question like "Did you want to discover how you could get 1 million dollars of coverage for $49/month?". That peaks the interest of the prospect enough to get them to want more information from you. Be confident - Asking the right questions will help you to avoid and even eliminate rejection; however,Cheap DeMeco Ryans Jersey, you still may face a few dial tones before you finish your questions. If you want cold calling to work,Cheap Cameron Jordan Jersey, be confident in yourself that it will work before you even pick up the phone.
There are people shouting from the rooftops that cold calling has worked for countless sales professionals. In reality cold calling works for just a couple percent of sales people who can keep themselves happy long enough to make just one more call.
I invite you to examine the following tactics and strategies to get the most from your cold calls.
Rather than reveal the countless ways that cold calling doesn't work, I thought it would help to share methods and tactics to get results from your cold calling efforts. If you are going to do cold calls you might as well get the maximum results from your efforts.
Legions of sales professionals have used cold calling for decades to make a living. Sales managers and business owners yell from their offices to "make more calls" when they see someone let the handset rest for too long.
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