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    It's Not Always About Price

    Wednesday, July 11, 2012, 9:40 AM [General]

    2) Incentive. Give your customer a reason to come back. For example, we have a preferred customer program. Customers fill out a card with their information on it, after each purchase it is recorded on the card. After six purchases, we tally up the amount of purchases and the customer receives a gift certificate for 10% of the total amount of purchases. So, if someone purchases $100 in six visits, they will receive a $10 gift certificate. Now that's incentive. I visit a local coffee shop, they offer a free drink after XX amount of drinks is purchased. This same coffee shop also offers double punches (on my drink card) on Mondays. This keeps me coming back. Having special promotions might be another incentive. So, think about your business and how you can bring your customer back in, what can you offer? 3) Convenience. This is another reason I purchase. Here's an example; I'll attend a local tanning salon because it's open when I am available and consistently. I am available in the evening, and they are open in the evening, even on Saturday and Sunday, how convenient. Our business is open late on Mondays, and always has been. People know this, and it helps individuals out that work during the day. It's a win, win situation. Another example of convenience, the fact that we accept credit cards. This is convenience, and nowadays almost a norm. But there are businesses that do not accept credit cards. You may be losing customers by not being convenient to them. In a nutshell, there you have it. Add a little value to your product, and watch your sales climb, your customers increase and your business succeed. 5) Uniqueness. As a buyer, I'm always looking for something just a little different. Do you have a product that everyone else has, or is it a little different? How can you stand out above your competition? Here's an example; I love the fish fry at a local restaurant. They offer; perch, French fries, lettuce salad, rye bread and a pickle with the fish plate - just a little different. I love the salad and pickle - so it's a little unique. They also have a unique atmosphere about them. The building that they are in has a little nostalgia about it, a little history behind it, just a little different. Do you specialize in something? Do you have a product that is just a little different? If yes, then place your focus upon the uniqueness of your product or service and watch your sales soar. Over the years, I've learned that price is a part of the selling process for some buyers, but not for most. People buy for many different reasons, just like I buy for many different reasons. Here is a list developed to help you think about how you can create value to your product or service...and to help increase your sales. Bottom line,Cheap Brandon Graham Jersey, increase profit too. 4) Be appreciative. Let your customers know that you appreciate them, and always say thank you. You can do this verbally or in other ways. For instance, you can offer "coupons" for the next time they shop. We host an annual open house, and a Friends and Family night once a year, just to say thank you. What ways can you say thank you? Maybe just by dropping off some cookies or a notepad or special gift with your company name on it? Everyone loves to get something for nothing. They'll remember the thought or the action, before they remember the gift. So,Cheap Dwayne Bowe Jersey, don't forget to say thanks (even if they don't buy). 1) Service. When I am out and about, whether at a restaurant, hardware store or clothing store,Dallas Cowboys Jerseys, service plays a big part in what I purchase and if I come back. So, make sure that your service is top notch. Make sure that your customers are receiving a pleasant experience, and if they have a problem, fix it so they do come back. Make sure that your customer service representatives know the product and follow through. 6) Quality. All of the above are going to help boost your sales, however if you aren't offering a product or service that is of high quality, you aren't going to succeed in the business. Make sure your product is of high quality. You want people to talk about your product or service in a way in which will bring you more business, referrals are a part of the process as well. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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