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    Who is Your Competition

    Wednesday, July 11, 2012, 1:58 PM [General]

    Modern technology has turned us into a service society. As products now compete around the world, and the exact same product can be obtained through a variety of vendors,Cheap Dallas Clark Jersey, we now start looking towards the intangibles when we decide with whom we want to do business. Whereas a couple of decades ago, we would compare the quality of a product to similar but competing products, the quality of products today, and their specifications,Cheap Jets Jerseys, are so similar that we no longer make major decisions based solely upon the perceived quality of an item. Those intangibles have become critical criteria in our selection process. It all boils down to the reality that satisfied customers may or may not decide to buy your products again. Happy customers cannot even consider the possibility of going somewhere else. Great customer service will set you apart from the competition. The reality is that every other business that your potential client base comes into contact with is your competition. In other words,Cheap David Nelson Jersey, everyone is your competition. When you talk to most business people, they will answer this question with the names of other companies they consider their major competitors. The CEO of a small bank may say their competition is another small bank just down the street, the check-cashing shop on the corner, or the major national bank that is getting ready to open a new branch down town. A grocery store owner may consider the competition to be another large grocery chain, the local quick shop, or even the farmer's market. But the answer is much simpler, and yet much more complex than this. Who is your competition? Your competition is every other business that might share the same customers as you. Huh? If you are a plumber, then what kind of competition is the local bank? How can you say that the local bus system is competition to a computer repair shop? One of the most important and most overlooked intangibles in the business world is the value of providing great customer service. However, what is great customer service? Nearly every business has a department named "customer service", but how can you distinguish between good service and great service? The simple answer is that good customer service is when you have an individual service representative that listens to the customer and helps to set the problem straight. Great customer service is when any member of your business is capable of doing the same thing. Customers who call when they have a problem are happy when they get a problem fixed. But when your entire team of people works together to make a customer satisfied, the customer knows that your company is one that stands behind its products and will do what it takes to keep them happy. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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