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Websites That Create Leads - The Difference Between Bragging
Thursday, July 12, 2012, 1:45 PM
[General]
Instead of looking for any company, look for one that has results posted that are 100% verifiable. Testimonials are one thing to look for as are the ways they purport to help you expand sales. Let's be honest here, people. Anybody can put up a web page and SAY they can bring leads to you. The question is if they are able to deliver on the promises and bragging they are doing.
Okay. We all agree that lead generation is the way to build your business in a positive direction. So now you need to choose a company that can help with that. Yeah, you could do it yourself, but do you really know what you're doing? Probably not or you wouldn't be reading this right now.
The purpose of the home page of any marketing company is to get you to believe that they are the solution to your problem. Most sites out there will use hype and simply brag about how great their system is and how it will benefit your business. They may have lots of material on sales and marketing and copywriting and techniques for you to read. But do they get results?
When you find a lead generation company that offers "Results or your money back", they can probably back it up with those results. They do not really want to give you your money back, but will if you are not getting the results promised. Results are based on performance,Cheap Calvin Johnson Jersey, so here is what to look for in that area.
Take the name of the company and do a general search for it on the major search engines. Take notice of where they show up in the results pages. Usually the top 3 to 5 are the best and most selected ones available. There is an old newspaper term that says "above the fold is where it's at". On the Internet, that equates to the bottom of the page. Most times, if the company shows up AFTER the bottom of the page, you should look elsewhere.
Besides testimonials, read the terms of service and see if they offer a results based guarantee. Why not? If you are willing to spend money to have them help you generate leads, they should be willing to guarantee their services unconditionally.
Results based companies are the ones that have a proven track record in the lead generation business. They have been out there, they have customers and those customers are returning to get more all the time. Watch for a results based guarantee, not a simple satisfaction guarantee. Satisfaction means that the company can explain away your complaint and nullify the claim when it is made. Not good for you, friend.
Now if they come up in the top 5 listings, you are right where you need to be. Those are the companies that are reputable,Cheap Joseph Addai Jersey, have been used and are the most relevant for your needs. This is not a cut and dry system, but it is pretty darned accurate. Basically,Cheap Ray Nitschke Jersey, the top 5 or so companies there are doing what they say they will do consistently. In other words, they are getting results and are results based.
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