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Lead Conversion - 3 Decisions That Every Buyer Makes
Friday, July 13, 2012, 10:00 AM
[General]
Understand that this three part decision making process is human nature. Therefore it is important to create a needs based lead conversion process that will make your customers confident and enable you to support them during their purchase decisions.
DECISION TO BUY: when the emotional decision and the logical decision are both "yes" the customer will take action by making the purchase.
LOGICAL DECISION: here we need to reinforce their decision with testimonials or whatever forms of rational support that are needed. Every market has it's own version of support depending on how important the decision is and how confident the buyer is in their own decision making.
The decision to purchase is a simple progression. It may be simple to do,Cheap Scott Fujita Jersey, but not so simple to do it well and consistently. It is important to remember here that making sales is about you and your needs and lead conversion is all about the customers needs. There are three parts to the buyers' purchase decision: The emotional decision,Cheap Willis McGahee Jersey, the logical decision and then the decision to buy.
EMOTIONAL DECISION: through your marketing message you made a promise. Based on this promise the customer has made an emotional connection with you. Here is the challenge: This emotional connection must be maintained throughout.
Unlike selling, lead conversion is all about converting interested,Cheap Brett Keisel Jersey, motivated prospects into customers. These customers trust that you will provide not only the product or service they seek but that you are dedicated to satisfying their purchase decision needs. If you keep their needs in focus the sale will be inevitable and the results will be the most satisfying and most effective "selling" you have ever experienced. Enjoy!!
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