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Daytime TV Marketing Secrets You Can Use to Hook 'Em, Sink '
Tuesday, June 26, 2012, 2:42 PM
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This begs the question:
Yet before you start rolling your eyes and thinking,Cheap Lance Briggs Jersey, "Come on, there's nothing I could learn as a dealer by watching soaps!"....let me just ask you this one question:
Its just not enough for these guys to go in front of the clients every so often. No, you need to be ever present in their lives. You need to become a fixture.
Have you ever met a soap addict?
No longer will you hope to be at the top of your prospective customer's mind during their search for a new car-you'll physically OWN their mind share....and they'll love you for it.
With these auto marketing strategies, you'll hook 'em, sink 'em and have them continuously coming back for more every time.
In fact, these strategies are so powerful that once you begin doing it... you will never be able to stop or your prospects and clientele might revolt.
If you're annoyed, burnt out, on the verge of broke and tired of wasting cash on marketing that does nothing to bring in new business to your dealership,Cheap Devery Henderson Jersey, grab a cup of coffee and dedicate a couple of minutes of your time to learn some life changing, client attraction strategies as used by the big guys in Daytime TV.
The secret solution we are about to reveal allows you to accomplish constant,Cheap Bill Posluszny Jersey, continual results, relationships and open dialogue with your leads and customers and in a way that they will actually enjoy.
If not, bear with me for a moment while I paint a quick scene.
It's the same way daytime TV creates a loyal soap addict. You too could have loyal addicts of your store and personal brand.
How do you do this-- and do it fast in your own dealership this year?
Soap addicts the people who don't mind driving home so that they don't miss the latest story line. They weep during a character's funeral like they have lost a real friend. They scour the internet for spoilers and other recaps if God forbid they miss a show. There's even a 24/7 network dedicated to soap addicts so they would be able to get their fix any time day or night. And think about switching networks? NEVER. These addicts are so loyal that crossing over to the other channel simply isn't an option.
Pretty powerful stuff huh? If only you can duplicate that kind of client attraction and loyalty in your dealership...
Plus, when you implement this strategy, you will become an instant celebrity and everybody would know you exist. No more, "Trying to get your name out there."
Well wish no more because you CAN get your customer's attention and keep it-even in a challenging financial system using some of the customer attraction strategies employed by the creatives and marketing geniuses of daytime TV.
Not to mention, this idea super charges social media, puts relationship building on steroids and gives you an instant unfair advantage above all your competitions.
Secret Closing Sales Techniques That Can Boost Your Sales In
Tuesday, June 26, 2012, 2:42 PM
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Secret Closing Technique 2: Curiosity
If you're not good at this, then of course there won't be any commissions for you. That's why in this article, I'm going to share with you a few closely guarded secrets to guide you in closing the sale that you always wanted. I can assure you that these secrets really work and therefore you'll be more confident in overcoming sales objections in future. Now sit back and watch your profits soar as you're going to tap into a world of magic.
Guess what?
Sometimes, no matter how hard you tried,Cheap Bruce Smith Jersey, you seem to be unable to close a sales deal successfully. What's the fundamental reason for your failure?
Secret Closing Technique 3: Sense Of Urgency
How many times in your life have you postponed your idea to purchase a product instantly? Instead of buying today,Cheap Nick Barnett Jersey, you'd say "Well, let me think about it". I bet that you've experienced it before. It's natural for buyers like us to do that. Maybe it's good for you but certainly not for salesperson. So in order to reverse this situation, as a seller you should create a sense of urgency. Make your customers realize that if they didn't accept the opportunity given to them now, they'll never get it in future.This is one of the most rarely used closing sales techniques that will work wonders.
At retailer, a customer can see, touch and feel a particular product that he wants. However, in direct marketing or selling, he can't. This is a perfect opportunity for salespeople like you to take advantage of. Build curiosity around a product that you're selling. Make it so powerful that the customers would crave,Cheap Touraj Houshmandzadeh Jersey, yearn or beg to try out what you're offering. Always make a statement that'll make them to ask "How would I do that?" and lead them to your offers.
Stories tend to work almost like magic. You can give people information and motivate using stories without having the barriers that come up normally. Stories tend to unconsciously break a person's defense mechanism, deliver your message clearly and affect his mind to act in favor of you. If you can do this effectively, then you can easily overcome any sales objections faster.
Secret Closing Technique 1: Stories
It's closing sales techniques.
Sales Arguments - Thinking Outside of the Box
Tuesday, June 26, 2012, 2:41 PM
[General]
Many salesmen will attack a competitors product,Cheap John Riggins Jersey, just talking about their shortcomings. It is better to focus on your products features and whilst being positive about your competitor, show that your product is superior in both quality and in value.
I hope this article will help you improve as a salesman.
Try to "think outside the box" with your arguments. The customer has probably talked to dozens of salesmen selling similar products. You have to be unique,Chiefs Jerseys, interesting, professional and fun to purchase from.
Step 2. Right down what you usually answer to these questions.
Step 5. Implement your new-found arguments for real!
Step 3. See if you can come up with any other arguments, maybe some that you really wouldn't dare use in a sales situation.
An exercise in sales arguments.
Find arguments that they haven't heard before. Aspects that they haven't thought about and features that will appeal directly to them.
Step 4. Practice the different arguments (If you can find someone to "play customer" this will be a lot easier). You will probably find that the "crazy" arguments are the best ones.
You have to keep your arguments focused on the customer. If the customer just wants to be reassured that the product is serious and want to know that they are making the right decision you have to keep it on that level. If the customer is one of those people that love buying things you have to keep the mood light hearted and fun.
Step 1. Write down the most common arguments your customers have.
About 50% of your sales success will come from your ability to discuss with customers after doing the needs analysis and presenting your product.
Make sure they know what differentiates your product from the competition and answer their question about your competitors.
The important thing to do when you are discussing with your customers is to keep the discussion on their level. You have to be able to rise to the occasion when speaking to someone with a lot of knowledge of your market and at the same time be able to discuss the matters at hand with people who have no prior experience with your product category.
It is important to know enough about your competitors that you can differentiate yourself from them and prove that your product is better than theirs without just bad-talking their products.
If you can find a new view point than any of your competitors you will have found a great way to reach customers and get inside their minds at a personal level.
It will make you seem a lot more professional and will increase your credibility as well as the credibility of the whole category.
Speak to the customer!
People can either feel that the buying is awfully fun,Cheap Camouflage Realtree Jerseys, or just plain awful. In any case you have to keep the discussion interesting.
Sales Techniques Used by Top Performers
Tuesday, June 26, 2012, 2:41 PM
[General]
Persistence - Every Salesman's Tool,Cheap Mike Alstott Jersey
Persistence is something that you need to be careful about because you need to figure out where to draw the line. Persistence can border on impudence I you try to force your views on your customer and repeatedly try to do away with their objections. If you cross the invisible line, you'll be in troubled waters. But this does not mean that you don't try at all or make any half hearted attempt and regaining favor with your client.
Sales tips and tricks might be important, but they are of no use if you don't know how best to put them to use. And I can tell you here and now, that if you apply the sales tips you've learnt, in a consultancy based sales strategy, you'll be one of the most successful telemarketers or sales persons in your organization.
As a consultant must do, you too, must take the time out to listen to your client's objections and address each issue thoroughly so as to come up with a customized solution for your client's problems and an effective one at that. Once you get the hang of it, this sales technique is bound to bring you the desired results, so keep at it,Cheap Oilers Jerseys!
Yup,Cheap Gaines Adams Jersey, that's right. Try and place yourself at the same level as an advisor to your client; that is sure to win you a better response. This is one of those sales skills that only very few talented marketers have, but the ones who do, enjoy unbridled success and you could be one of them.
A wise man once said that attitude is everything. Well, he was right because the attitude of the sales person is the first thing that builds the attitude of the prospective client to the product. If you are unsure about your product or if you don't believe in it, it will show and that will automatically lead to your client rejecting it.
When we think of sales techniques, we automatically come to the conclusion that there is no one-for-all sales technique which is bound to work in every media. True, that, but there is also another side to this coin. There might not be a one for all technique, but keeping a few things in mind - no matter what media of sales you are in or what product you are marketing- always helps.
Another sales technique is the consultancy approach. Now what is this consultancy approach I'm talking about? Very simple. You have to become more than just a sales personnel, you need to become an advisor.
The most important part of attitude would be confidence and persistence. This is because it is a mixture of both of these that will lead you to a successful transaction. If you are confident about the product you are selling, then your client will be led to believe that there is actually something different about your product and might just want to try it out.
Advice
Did you know that the most important sales technique is attitude?
Inside Sales Outsourcing Practice Makes Perfect
Tuesday, June 26, 2012, 2:41 PM
[General]
A successful inside sales outsourcing campaign requires the professionals to know what they are going to say before the customer even answers the call; and even though every conversation is different,Cheap Johnathan Joseph Jersey, the introduction, i.e., the presentation script, needs to be a standard. Also, suggestive selling is a great tool to ensure returns from such initiatives, i.e., if a person does not want one product or service, he/she can always be encouraged to purchase another offering.
The entire premise of inside sales outsourcing is based on confidence. A person who is trying to sell a product or service needs to be sure of the proposition of the offerings, and must be able to instill confidence in the other person as well. If this is not the case, then no matter how many calls are being done on a daily basis, the results would be disappointing.
In order to be sure of a company's inside sales outsourcing capabilities,Cheap Tony Scheffler Jersey, professionals that are employed there need constant practice, so as to learn more about their weaknesses and work upon them. Sustained efforts like these would ensure that one is able to sharpen his/her skills, which will translate to better results from calling. In this regard, group role playing is an extremely effective exercise. However, it's essential that one does not indulge in individual role playing, otherwise the same can do more damage than benefit. This is because others can analyze the performance of a person in a better manner than the individual can on his/her own. The basic advantage of group role playing is that it helps in eliminating threats and allows a person to grow as a professional. One of the most important sub-exercises, if one can call it that, is the preparation of an impactful presentation script, which is essentially the doorway to creating better sales prospects.
Both these factors,Cheap James Hardy Jersey, coupled with the consumer's irritation of repeatedly getting calls, actually mean that fewer sales are actually made via inside sales outsourcing compared to the conventional sales practices, which is quite opposite to what the purpose of inside sales. Hence, it's important that both the parties play their role to perfection - the organisation needs to ensure that proper orientation has been done with regards to the offering, and the agency needs to improve its calling process and bring its executives up to speed with the latest best practices.
Using Brochures Effectively to Increase Sales
Tuesday, June 26, 2012, 2:41 PM
[General]
Direct mail and leave behind brochures are similar in nature. Your goal is to grab the persons attention not letting them throw it out before they read the copy. these are both great methods to try and obtain customers or business connections by taking chances and increasing your exposure. If the unique selling point is clearly stated on the front, the worst that will happen is increased recognition. The person may not need the service, but can now refer to a friend.
Not all brochures are created equal. There are different ones that suit specific needs, and therefore have a different design and approach. The five main types are point of sale, sales support, response to inquiry,Cheap New York Giants Jerseys, leave behind, and direct mail. They all serve the purpose of trying to acquire new clientele, but the subtle differences separate them.
Brochures have long proven themselves as an incredible return on investment. It's quite incredible that a piece of paper can actually keep some businesses afloat. If you decide that the brochure method of increasing sales is right for you,Cheap Todd Heap Jersey, you are on your way to a good start. Some of the factors that you must address have to do with which brochure approach is right for you. Before you can even think about design or print cost, you'll have to decide how the brochure should meet your needs.
Point of sale brochures are extremely common. You will find them in a waiting room or even at the register. The purpose is to increase your chances of a repeat customer, or remind a loyal one that you value their business. These usually will have some sort of flashy design to capture the attention of the reader. Your goal is to have them make it a keepsake, or at least hold on to it for long enough to read. commonly included in this brochure will be a call to action, like "call us whenever you want to discuss your next purchase", or a special one time offer.
Understanding the differences between these is important before deciding what your brochure needs are. You can now decide what area of sales you think you're lacking in and make a brochure to supplement it. You also have the knowledge of what to focus on in each brochure, whether it be design or business overview, or unique selling point. Soon you may see an unexpected return on investment and will be using brochures for years to come.
Sales support brochures are also an integral part of the sales process. When pitching to a new client, if a projector is not available, these serve as your back up imagery. The brochure will outline the sales pitch, supporting it with graphs, charts,Cheap Maurice Jones-Drew Jersey, and bullet points. This can be the make or break in the sales process. If the client decides that they need time to think, they will be able to reference the sales support, increasing your chance of completing the sale.
A response to inquiry will occur when someone has shown interest in your product and service. The step before personal interaction would be to send them a brochure outlining your service and its benefits. This contains quality copy which can clearly be read, so there is no focus on flashy design. If the benefits of using a service are clearly outlined this method can produce an almost guaranteed sale.
Why PP Woven Shopping Bags Are Environmentally Friendly
Tuesday, June 26, 2012, 2:41 PM
[General]
PP woven shopping bag manufacturers are doing us a service, however,Cheap Danny Woodhead Jersey, by providing quality shopping bags. These bags are made of a material called polypropylene. This material is made in a manner that is friendly to the environment and that does not add much pollution, especially compared to plastic bags. The North Carolina State University research facility recently published an article that explains that traditional plastic bags are made up of many toxic polymer particles. When they finally do decompose, they are releasing toxins out into the environment! The ones made by reusable shopping bag manufacturers, however,Cheap Demaryius Thomas Jersey, do not have this problem. Polypropylene is considered safe and is not at risk for this type of danger.
There has been a lie that has been circulating recently, which states that plastic bags are not that bad for the environment. Those who use PE bags will state that "we can recycle them", but the statistics show that this is not working. According to the Wall Street Journal, less than one percent of these plastic bags are recycled - all of the other plastic bags just go in the landfill. Once they are there, they can take anywhere from 15 to 1000 years to decompose. The sad thing is that many of them don't even make it into a landfill; they end up in the ocean, where they can contribute to the extinction of endangered species.
As you can see, the real people who are being environmentally friendly are the reusable shopping bag manufacturers. The production of the PP shopping bags produces very little pollution, especially when you consider that the bag will be used possibly over one thousand times.
You may be thinking that paper bags are much better than plastic bags. However, all disposable bags such as these are not friendly to the environment. Some estimates say that as many as 14 million trees per year are cut down in the United States alone for paper bag manufacturing. The production process for paper bags can actually release just as much toxins into the air as plastic bags do! And according to the Wall Street Journal, less than 20% of paper bags end up being recycled. Although that is better than plastic bags, it is still not good for the environment whatsoever, as that puts over 80% of the paper bags ending up in a landfill.
Although you may not feel like one person can make a difference,Cheap Jets Jerseys, you can. Small businesses, families, and individuals can start making the decision to use reusable bag instead of the archaic paper or PE bags. Over time, the savings will add up, and the environment will be better for it.
Another thing to consider is the usability of a shopping bag like this. A plastic bag can only be used once, perhaps twice, and then it needs to be thrown away or recycled. A PP shopping bag, though, can be used in upwards of hundreds or even thousands of times before it begins to wear - this is because polypropylene is intrinsically resistant to wear and tear.
Close the Deal With Conversational Hypnosis!
Monday, June 25, 2012, 5:43 AM
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"You've been explaining what you need, and I've told you how we've helped other clients, and we've looked at possible solutions, so you're probably wondering how soon we can get our team in here and making a difference for you."
"You're probably wondering ..." Well, maybe he is, and maybe he isn't, but in either case he can't help wondering whether he is wondering, and when he does that he's already past any resistance he might have had, because you said "probably" which is speculative,Patriots 2012 Super Bowl Jerseys, not coercive.
How killer is that! I probably don't even need to break it down for you in order for you to get it on a gut level, but let's just take a look at it. To begin with, threes are magic. For some reason,Cheap Louis Murphy Jersey, the human mind likes things that come in threes, and when it comes to speech, we are used to hearing a three-part set-up that leads to a satisfying or desirable conclusion. So here you've re-capped your conversation with your client by listing three things that you've covered together, and you cap it off with your desired result, phrased in an incredibly artful way.
Then, check this out: "how soon" completely bypasses the issue of whether or not he's decided to say Yes to you, and employs what hypnotists refer to as "presupposition" to convince the subconscious mind that what you're referring to is a fait accompli -- before it actually is. Because you have first "paced" -- or matched -- your client's experience with those magic three true statements, and then mildly and artfully phrased your desired outcome, he is right there with you! Assuming that you've created a cordial environment and you've covered all your bases, this is a very effective way to close the deal -- by assuming that it's already closed!
Closing the deal is a major concern for everyone who is in sales. Whole books have been written about how to close the deal, and every sales book, sales seminar and sales training includes material on this all-important step in the sales process. If you are in sales, you doubtless already know a lot about it. How would you like to have a super-powerful arsenal of tools to add to your existing skills that will massively increase your effectiveness? Well, Conversational Hypnosis can be that arsenal for you, if you just keep reading.
See yourself sitting across the table from your prospective client and saying:
Just imagine how easy it will be for you to close the deal once you have this and other powerful Conversational Hypnosis patterns ingrained into your normal thinking and speech patterns. So get out there and close the deal,Cheap Shawne Merriman Jersey!
Is a Climate of Perpetual Discounting Limiting Choice and Er
Monday, June 25, 2012, 5:43 AM
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Who wants to pay for more 'crap'? In a world where more and more people are conscious of overconsumption, you can see that this journey down the 'cheap' road doesn't lead to a very good place. Maybe retail needs to return to its 'higher purpose' roots.
Special thanks also go to Andy and Errol, my fellow tennis parents who work-shopped this article with me one Sunday morning as our sons played tennis.
Discounting in any business sector, retail or business to business, may increase turnover initially, but as a constant strategy comes at a cost which, in the long term, may create more severe problems than we had intended. This may include poorer sector and business performance, less investment in new ideas and products, loss of jobs, business closure, decreased diversity, poorer quality products sourced in place of better quality offerings, which can lead to increased customer dissatisfaction, and less choice as a result.
Remember everybody lives by selling something
Gerry, I suggest you and your retail mates take a collective look in the mirror and do a bit of reflecting on the potentially larger issues 'constant discounting' may be creating for us all. And while you are at it, why not pay a visit to the 'til you drop' exhibition which has some great pearls of wisdom about creating real value in retail.
He went further by saying that retailers were failing to find out what customers really wanted and what they really valued. He said retailers weren't offering choice - a range of options of different value and therefore were not selling. He went on to say that while a 'sale' may attract customers to a store, you still needed to put the effort into selling. Selling doesn't happen by itself.
I'm not a retail expert, however, discounting, sadly, appears to be main stream in Australian retail businesses. Rather than a 'sale' being a rare event, it now seems, everywhere you turn there is a 'sale' or discount war waging. In short, over the last 10-15 years the consumer has been habituated to look for cheap, cheap, and cheap. The real value to, we,Cheap Jim Kelly Jersey, the consumer, of having a range of products and services to choose from across a wide value scale, seems to be lost in a mentality of it must be 'cheap'.
It begs the questions "How has this come about?" and "Who started this discounting avalanche?" It wasn't always this way. I recently had the opportunity to visit an exhibition at the Victorian State Library which is about retail shopping in Melbourne across the last 100+ years. I found it quite an enlightening and educational experience. It seemed that shopping in the 19th century had a higher purpose to it. Perpetual discounting sadly does not.
Constant 'discount sales' erode margins and low or no margins means a business is not profitable and therefore not sustainable. Gerry and other retail experts will tell you that there is a time and a place for discounting - moving old stock, stock liquidation, seasonal or special events for instance. Discounting should NOT be seen as a regular occurrence or constant 'way of life' as this will affect the buying patterns of consumers i.e. people will wait for the 'sales' instead of buying across the year. They will pick their way through the plethora of 'sales' on offer every day,Cheap Lance Briggs Jersey, meaning no one has to pay full price for anything across the year which in turn forces retailers to enter a never ending loop of discounting.
This is why I propose that a climate of perpetual discounting may potentially lead to the erosion in our quality of life and may limit our ability to make the right and best choices for ourselves, our families, our businesses,Cheap Wes Welker Jersey, our communities and the environment. Is our culture of 'discounting' potentially leading us to a false economy? If so, ultimately, this will 'cost' us a whole lot more.
Gerry Harvey, (Harvey Norman) was recently bemoaning the culture of discounting in our retail sector. He was saying that retailers had lost the plot and didn't know how to sell real value anymore. He said they had fallen foul of a culture of constant discounting as the only way to attract customers, which was tantamount to business disaster and a degradation of the retail sector. I happen to agree with Gerry in this instance.
Less choice means we end up only getting access to products that are of a lesser quality. This creates poorer product performance, a diminished product life, and increased and unnecessary consumption, resulting in greater costs than if one had invested in a better product or service in the first place.
Sales Techniques - Secret Techniques The Gurus Don't Want Yo
Monday, June 25, 2012, 5:43 AM
[General]
One NLP technique is to get your brain to consider and target the outcome of your presentation. What is it you want to achieve with your sales presentation? Once you have an outcome you can clearly map out what the purpose of the presentation is and what information you want to bring to your audience.,Cheap Lee Evans Jersey
NLP sales techniques help you create a successful situation in which you can be highly respectful and considerate of others. NLP techniques allow you to have a certain level of integrity that your clients will appreciate.
Communication skills are essential to using sales techniques successfully and they are important in relation to your sales success. Communication may be the single most important component of any technique.
Having rapport is a very significant technique because it can assist you in getting clarity on what someone really wants and it then helps you comprehend what their criteria and values are... associated with the type of products you are trying to sell to them.
1. NLP can assist you in discovering why you are presenting. It makes your purpose clear as glass.
NLP sales techniques allow you to step into your client's shoes and see the situation from their personal perspective. It allows you to match the benefit of your product or service with your client's particular needs.
As you develop your presentation, you can be sure you pay attention to those details. These types of NLP sales techniques can help you increase your sales and are helpful when it comes to sales presentations as well.
You must be passionate or you presentation may fall flat. The only thing standing your way is you. That is where NLP sales techniques can be invaluable. Many people are scared to death to make presentations. NLP can help you make yours a knockout presentation in a few ways:
Having a good array of sales techniques is important to making a high number of sales. Neurolinguistic Programming, or NLP techniques can be very helpful in achieving your sales goals by providing you with some very powerful sales tools. NLP sales techniques teach you how to build rapport with your clients.
Powerful sales presentation is important to a salesperson and is to any politician,Cheap Devin Hester Jersey, teacher, or newscaster. The presentation of information gives you an edge. With the ability to make a presentation is having confidence in what you are doing and what you are selling.
NLP techniques help you understand your customer's needs and make them feel valued. They are looking for the feel good aspect that having good rapport with the client can create. NLP sales techniques deal with how people make decisions and how they are influenced.
Obviously you want to learn more about how to boost your sales.
Sales people that use NLP sale techniques are able to connect with their customers on multiple levels at once. There is a saying that goes along with this type of technique approach and that is "People buy on emotion and they justify with facts."
The old way of selling products that have no real intrinsic value to a customer are a type of technique that does not work. Customers want to be heard and so listening skills are a vitally important technique.
2. NLP sales techniques can help you reach out and touch every person you are talking to with the use of your words and word combinations. You can have them eating out of the palm of your hand.
If you can connect with people on an emotional level you are many times more likely to make a sale. A simple yet powerful technique to remember is that they are buying you first and then they are buying what you are selling.
They want solutions to their problems and they are on the lookout for goods and services that make their lives easier by either helping them enjoy life more or to help their business.
This type of technique can help you be flexible along the way. This saves you time because you will know quickly whether you will close a deal or whether it might be time to walk away.
You may have different types of learners- visual,Cheap Dwayne Bowe Jersey, auditory or kinesthetic (feelings). You need to consider these types of learners in your presentations.
3. NLP sales techniques assists in boosting your confidence. You will be able to stand in front of any audience with no fear and rock solid confidence.
Another similar NLP sales technique is to work with the content of your presentation. Think about how to clearly connect with everyone in your audience.
The Assessment Process in Sales Recruitment
Monday, June 25, 2012, 5:43 AM
[General]
Sales recruitment firms that work with graduates, career changers, and other potential employees with little to no direct experience in sales can perform assessments that take a close look at the personality traits and work ethics needed to succeed in the field, helping to predict which candidates are best suited for various positions.
Fortunately, sales recruitment agencies typically offer assessment services that can create meaningful foundations for exchange between employers and prospective salespeople, helping to ensure that the greatest possible matches are made and encouraged to thrive both in the short and the long term.
The process of assessing a job candidate during the course of sales recruitment is often complex and is best handled by a dedicated sales recruitment team; while individual companies may wish to perform their own assessments, the help of a professional service can ensure that a meaningful and accurate talent and potential representation is available for review, lowering the time and financial expense involved.
In addition to such tests, sales recruitment assessments take a look at the specific abilities and weaknesses of sales job candidates, which not only helps companies select the best and most appropriate staff, but also identifies areas for professional improvement, which can be of great benefit to candidates and their eventual hirers as well. The ability to point to specific assets and to map out sales accomplishments is an invaluable feature of the assessment process, and can give employers and job candidates alike a common ground upon which to discuss and develop a sales position.
It is this common ground which quality sales Recruitment Company hopes to establish and grow,Cheap Thomas Jones Jersey, bridging the gaps between management and sales talent; gaps which can otherwise seem impassible and lead to poor communication and lost revenues. Though motivated salespeople may expect to find the perfect position solely through their diligent toil,Cheap Donte Whitner Jersey, and businesses may pride themselves on effective interviewing techniques, making perfect sales matches is often best left in the hands of dedicated sales recruitment professionals.
Through personal understanding and differences based on any number of factors,D'Brickashaw Ferguson Jersey, difficulties in communicating the needs of a position and the potential of a job candidate can sully the recruitment process, resulting in the loss of great talent and an unnecessary break from opportunity. Such issues are perhaps most pervasive in the field of sales, where the qualifications for a position can often be less precise and demonstrable than in other areas of business.
When applying for any sort of position, or attempting to get a feel for the quality of a potential employee, the criteria with which skills and abilities, both learned and innate, can sometimes be difficult to ascertain.
Whether seeking a job in the exciting field of sales or looking to hire an excellent sales team capable of helping a company fulfill its most ambitious goals, the use of a sales recruitment agency and its assessment processes is sure to prove rewarding.
How to Close a Sale Effectively
Monday, June 25, 2012, 5:42 AM
[General]
Think just like the customer
Learn what your goal is
What disappoints the customers is that most sales agent talk about the product more than its advantages. For instance, you are dying to sell your product which is vacuum cleaner. You spend a lot of time talking about the specs of the device to the client. If the client does not understand why she or he needs a vacuum cleaner, then you end up getting a "so what?" response. To close a sale effectively,Cheap Nick Fairley Jersey, sell the benefits and not the product.
Before you talk to a client, think just like the customer. Of course,Cheap Le'Ron McClain Jersey, if you are a customer, you will definitely have a lot of doubts and a lot of questions. Try to ask these questions to yourself so that you can come up with the right answer to defend your product. You will be able to prepare on the possibility that they are going to shut you out the moment you can even open your mouth.
So how do you close a sale? Closing a sale requires you to learn a lot of things. However, there are three fundamental tips on how to do it effectively. Here are the fundamental things that you need to know when closing a sale:
To be able to make your business flourish, you need to make sure that you make a sale. However, before you can make a sale, you need to understand how to close a sale effectively. In fact,Cheap Chris Williams Jersey, a sale is not considered a sale if it is not closed properly.
Learning how to close a sale effectively is as important as learning how to become a good sales person or manager. However, learning how to master it takes years of practice. Thus if you cannot close any sale everyday, then do not fret. All you need to do is to sharpen your stone so that you will be better at it for the years to come.
Sell the advantage
Sales are different. There are some sales that mean that you have to enroll a lot of clients to a particular program while for others, a sale could mean getting a specific broad net regardless of how many people you enroll on the program. For this reason, you have to know what the goal of your business is all about. Are you more inclined to getting the broad net or the number of people? By doing so, you will be able to know how you will go about with your plan to get the sale that you business needs.
Gum Ball Vending Machines - An Evergreen Favorite For Kids
Monday, June 25, 2012, 5:42 AM
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Naturally, gum balls are not your only choice. There are many different types of candies you could sell. Or,Seattle Seahawks Jerseys, you could look into a dual-sided model that sells both gum balls and small toys. The more products you have to offer,Cheap New Orleans Saints Jerseys, the more likely you are to make a sale. How about enticing your consumers with something a little special? Research the option of selling vibrant stickers or even removable tattoos.
If you have considered owning your own gum ball machines, there are some things you need to decide on first. Where will your machine be located? Talk to grocery store owners, gas station owners, and other such venues, to see if they will let you put one in their place of business. Some businesses may charge you a small fee,Deion Sanders cowboys Jersey, so do some investigating first to know what is a reasonable amount to expect. Also, you need to see what competitors you might have in any one location.
Children of all ages love gum ball vending machines. These machines have been in stores and restaurants for many years, and have lured little kids for generations. It used to be that you could get a handful of gum balls for only a penny, but not so anymore. Though they cost a bit more today, manufacturers have developed all kinds of designs to keep customers interested in these colorful balls of flavor in the hands and mouths of the next generation of children.
Though they have been around for a while, gum ball vending machines continue to grab the attention of kids and adults alike. They are just as much fun today as they were in the past (some might even say they are better), to see that flavorful ball shoot out of the machine and into your hands. What better way to feel like a kid again?
Gum ball vending machines used to come in one basic design, but that is not the case anymore. In today's market, you have a wide variety of models and features to choose from. The smaller machines might be better suited for a convenience store, while a larger model would work better in an arcade where you might expect more visual displays and interaction. For instance, makers have created large machines that send a gum ball spinning through a maze of tubes while the customer looks on before it pops out the bottom to be dispensed.
Using Failure to Grow in Your Sales Career
Monday, June 25, 2012, 5:41 AM
[General]
Also realize that there are some circumstances that are out of your control that you can't fix. For example in the example above, your company may not allow you to break payments down into several payments. If this is the case and it is something that is not unreasonable and it is holding you back from achieving something better,Cheap Dustin Keller Jersey, you might want to take a long hard look at whether you can stay working where you are or perhaps you should look at moving on.
What happens when you lose a potential sale? Do you ever ask yourself why you may have not gotten the sale?
For example, let's say that you sell an expensive offering that cost tens of thousands of dollars. Your solution might involve one payment up front which would probably have to come out of a capital budget as opposed to an operational budget. Your client may be able to tell you that if you can break your offering down into several payments, then it will come out of an operations budget and it would be easier to get approval.
This is a great way to assess what might be holding you back from achieving more sales by increasing your close rate.
The main point here is, if you can look at failure and learn from it,Cheap DeSean Jackson Jersey, you will be able to grow as a salesperson. In addition to this, you will also be able to correct problems that you may not have seen as problems and this could have a positive impact on your life.
Instead of asking yourself,Cheap Michael Strahan Jersey, why don't you ask the person who decided to not do business with you.
Make sure that if you ask someone why they didn't do business with that you also make sure that they are truthful and honest with you. There are numerous reasons why people may not do business with other people and they range from personal reasons to business reasons to totally unreasonable reasons. If the reasons have merit, either business or personal, then see if there is something that you can do to fix the problem(s). If you see a recurring problem being told to you, then make sure you address that problem as quickly as possible if you can.
Define Value
Monday, June 25, 2012, 5:41 AM
[General]
Understand long term growth plans of your prospect
Included what is not needed
Since you know more about your prospects business and what is best for them, you also know what is not needed. Most of what defines an item is what is not present. By showing the prospect what they don't need (at this time, based on the information you have) you are saving them money. And because you have rapport with them, you are reducing their fears. Companies will overbuy to reduce risk and possible embarrassment. Your involvement will reduce the risk and capital expenditures on unnecessary products and services. Plus telling them what they don't need will also lower their guard, causing them to think you are not just trying to push product on them. Don't be surprised when they confidently tell your competition they don't need 'that' based on your advice.
Offer counsel on implementation
Know where your prospect is and where they want to go. As you cover your networking beat,Cheap Jake Locker Jersey, stay up-to-date on discussion groups, industry newsfeeds,Cheap Sidney Rice Jersey, business publications; look and listen for tips and ideas that can help your prospects grow their business - whether it has a direct benefit to you or not. As you share information with them directly, they will volunteer more information about their plans, allowing you to gain greater insight of your prospects business, along with respect and rapport from your decision maker. This will make it difficult for the competition to know what is best for your prospect while you maintain the trusted source position.
You have been keeping up with market trends and industry news, and because of that you can help assist beyond just knowing your product. You can help on the integration of your product or service with their existing system and help the end users with the overall process. The goal is to be the person they call on for all related questions. I know this sounds like a lot of work, but maintaining communication is easier than trying to start it.
Understand what is of value
Value is determined by the confidence and credibility the prospect has in the salesperson and their company. This is a perceived reality that can only be defined by the prospect, but can be controlled by you, the salesperson. Go the extra mile, stay in touch, and ask a lot of questions. Remember it is not about you, it is about them and they will buy based on their reasons and not yours. With that, they will define you as value to them.
Relationship versus a Transaction
In most cases timing is everything in a purchase. If you don't need tires, you're probably not shopping for them now. However when you do, you will either look for the cheapest price or a trusted source when making the purchase. Buying on the cheapest price can often be an unemotional transaction. But when you buy from a trusted source based on an existing relationship it is an enjoyable experience for the prospect. Plus the outcome for the salesperson is repeat business, referrals, and often not having to treat your product like a commodity to make a sale.
Sitting in on sales calls I hear the word 'value' being volleyed back and forth between the salesperson and prospects often wondering what each other thinks the definition is and if it applies here. I understand the pressure of the salesperson making their quota and the fears the prospect has of making the wrong decision. Often it can be compared to a pitcher-batter relationship with 3 balls and 2 strikes of a full count on the scoreboard and the weight of a possible win or definite loss wagered on the next pitch. If you can relate to this situation and want to remove the buying/selling pressure and make the experience a little more enjoyable for both parties involved, here are a few thoughts to consider.
Salespeople need to be committed to spending most of their time keeping their pipeline filled with leads and maintaining relationships with qualified prospects. Too often company leadership has their salespeople selling and maintaining accounts. As more prospects become clients and more time is spent on servicing them, the pipeline of new leads will start to dry up. And over time as the salesperson becomes more comfortable not prospecting, and client attrition occurs,Okaland Raiders Jerseys, revenues will start to decrease.
Food Service - 5 Keys to Closing With Integrity
Monday, June 25, 2012, 5:41 AM
[General]
If you have not done enough probing to help your prospect make a positive buying decision several options exist, here are two:
The summary might sound like this:
In food service sales, we cannot be among the 62%. It's my belief that we should add a line on each call until our competition is completely out of the account. Naturally, we do this to limit competitive impact on the account. But we also do it to insure the client is getting the quality and value he or she deserves. The only way we can accomplish this it to take responsibility for the entire order and to do that we have to ask for it.
There are some sales people who don't ask for the commitment and they leave prospects in the position of living with the negative consequences that have been uncovered. These sales people do this not because the prospect wouldn't buy but because they would rather take what the prospect would give rather than giving what ever it takes to do what is right.
Here's some direction;
We must be committed to doing what is necessary to help the customer make the right decision and occasionally that will call for us to stretch our comfort zones and ask a few more questions which help the customer to reexamine his inclination not to buy or to avoid a buying decision.
"What else could they be doing, if your people didn't spend 30 minutes a day prepping boiled eggs?"
In food service, we depend on long term relationships, not deals. You want to "open accounts," rather than "close deals." There is no place in our relationships for manipulative hard closers.
3. Most people are less satisfied with decisions that they feel they have been pressured to make. Customers in the food service industry will typically resist when faced with sales pressure.
"How much do you think it's costing you to live with this situation?"
"You look like you still have questions. What have I failed to explain?"
A major study published in Sales and Marketing Management magazine found that 62% of sales people do not ask for a commitment or an action step before they conclude a sales call!
The sales process is like that. We earn the commitment based on the relationship we have built through the previous steps we have taken with the prospect. And just like the courting process, your confidence will grow as the relationship deepens.
There is a dangerous business myth going around which says, "the customer is always right." The simple fact is the customer seldom knows as much about our products as we do. They prefer do keep doing what they have always done. So how can he always be right? And because we talk to so many people in his business,Cheap Earl Thomas Jersey, we probably understand the subtleties of what the prospect is doing or failing to do better than he or she can ever imagine. The rules of the game are changing so fast in the business and they are becoming so complex that if the customer is right about 20% of the time, he is probably doing better than most. Bottom line, the customer can't always be right.
"How many people do you have to serve to make $40?"
1. Probe to add value. When the prospect will not move to the next step, it means you have missed something in the sales process. We build "value" or the desire to change by asking good probing questions. First, you must identify needs, "How do you prep your boiled eggs for your chef salads?" Then you identify the consequences of those needs, "What happens when you get slammed at lunch and run out of prepped eggs?" or "How long does it take to boil and shell that many eggs."
If you "summarize," as we discussed above, you should be clear on the benefits you bring to the prospect and you can be genuinely expect the prospect to say "Yes."
Prepare well and do what is right for the prospect, without pressure.
When you doubt the prospect is ready to buy, it will show and the customer can read the non-verbal "doubt." They will not "read your mind" but they can read the doubt or lack of confidence in your face, your voice, your attitude etc. And if they read "concern", they will wonder why and they will be less willing to commit.
In training classes, I usually ask many of the males, "When you proposed to your spouse did you know her answer before you asked?" With few exceptions, the response is that they knew she was going to say "Yes." The next question is "Did she say, 'Yes' because of a tricky closing technique you read in a book?" Naturally, the answer is "No." She agreed to marry us because of the relationship we have built leading up to the time we asked for a commitment.
Expect your prospect to say, "Yes."
People resent being pushed and feel that if pressure must be used to sell the product, then there must be something wrong with it. Under those conditions, customers begin to search for what is wrong with the proposal. They begin to make objections or look for reasons to put off the decisions. "Let me think about it."
We have to get a commitment from our prospects, we must ask for the commitment. But we don't have to draw blood to do it, especially if we have gained acknowledgment on needs and consequence throughout the sales process.
B) Go back to the area of the sales conversation, where you last got support from the prospect and ask a needs consequence question? This step will take you back into the information gathering phase of the sales call and allow you to find more areas that will help to justify the change for the prospect. The needs consequence question may be enough to remind the prospect of how important it is to find the solution and buy.
In a massive survey performed by the Forum Corporation, they discovered that the successful sales professionals seldom use a forced "close" at the end of the sale. It was their finding that since the prospect was continually confirming or acknowledging the sale throughout the sales process,Cheap Rickey Jackson Jersey, no "close," in the traditional sense, was required.
You are trying to build long term relationships with repeat customers and successful partnerships are seldom built on the steam and hot air that comes from pressure. We never want a situation where our customers are looking for reasons for the relationship to fail.
Action Steps for closing with integrity;
"We agreed that it's costing you $40 a week right now. How much does that add up to for 52 weeks a year?"
2. Hard sales "Closing Techniques" will be counterproductive when long-term relationships, like those with our food service clients, are desired.
"Tell me about your concerns?"
4. Summarize. Before asking for the order, help your prospect make the right decision by reviewing the consequences they can expect when they buy from you. The prospect will often forget how the benefits of doing business with you will effect his organization and it is your job to remind him. The probability is that the prospect is thinking about all kinds of things when he or she is considering making a commitment. He or she may very easily loose focus on the needs that will be affected and the value of solving those needs.
There is no place in our relationships for manipulative hard closers.
Summarize the benefits of your offering.
-0-
We have to give the prospect an opportunity to recall and reinforce in their minds the reasons for buying. We do this by reviewing or summarizing the important consequences they can expect when they buy this product, and we do this, just before we ask for the buying commitment.
A) You can ask the prospect to explain the concerns that may be keeping them from making a positive buying decision?
While we will certainly ask our customers to buy, we must concentrate on maintaining the relationship more than making a "deal."
"What questions do you still have about this idea?"
When the prospect acknowledges the cost or consequence of the problem, he or she will more easily justify the change and buy from you.
"We have talked about several advantages of precooked bacon and before we proceed much further, I'd like to review what we have covered so far. First, we have found that 20% of your bacon usage comes after the breakfast rush. This currently slows down the flow of orders from the kitchen. Second,..... and finally, you will have much more space in your cooler. Are those the most significant values we have agreed precooked bacon can bring to you?"
Probe to build value.
5. Expect your prospects to say,Cheap Michael Turner Jersey, "Yes." You can improve your chances of making the sale by going in with the right attitude. This is especially true when you have earned the right to ask by performing the other steps of the sales process.
At the same time, when a decision is right for the customer and right for your organization, then it is your responsibility to somehow help the customer recognize reasons to buy from you. If you don't, you are doing a disservice to the customer as well as yourself...It has to do with personal integrity.
Customers or prospects resist and resent sales pressure.
How to Find Buyers in Any Country - Learn How to Expand Your
Monday, June 25, 2012, 5:41 AM
[General]
Most import or export deals are done on the basis of tenders. You need to know all about the process of tendering so that you can avail of the best possible offers in the market. This information has to come to you in a timely manner so that you can apply to the right tenders that suit your business the best. The process of applying for tenders is a very complicated one because there is a lot of paperwork that you have do first. You need to make sure that you do get selected because all the effort you have put into getting the papers in order will go to waste otherwise.,Cheap Torrey Smith Jersey
The world has opened up so much that companies don't think twice before looking for new markets worldwide. Large corporations can easily open up branches in locations where their potential customers are concentrated or they can also find local business partners or distributors in that country without too much of problem. Smaller companies need know how to operate with fewer resources in order to remain competitive in all markets. If you have a company that could benefit from trading opportunities in a foreign company then you have to figure out how to find buyers without spending too many resources in order to remain profitable.
If you are really serious about how to find buyers then you should also get the right kind of authorization for your company. Most companies prefer to deal with companies that have the right qualifications to do export or import because this ensures that the deal will be a good one. It is a good idea for you to get GSE authorization for your company because this will increase your chance of successfully bidding for a tender. It is a good idea to study all about how to find buyers so that you do not miss out on any good opportunity. Over time you will be able to build your brand up in foreign markets.
It is very important to realize that the company you are hoping to deal with is likely to have lots of potential partners. You therefore also need to ensure that you stand out from the other companies who share your space. One way to do this is to have a unique product or service that the other party cannot do without. If you do have this unique attribute then it should be clearly stated in the tender document.
Be in the Right Place at the Right Time!
Monday, June 25, 2012, 5:24 AM
[General]
Early adopters count.
Learning how to channel the energy caused by market change helps you find high potential opportunities, approach them when they are ready to buy, and build sales momentum. So,Cheap Gaines Adams Jersey, you can close deals faster and sell more efficiently.
Markets are dynamic systems that create the energy required to fuel change. If you can harness market energy you can use it to drive your sales and build market share.
Markets are microcosms.
Markets create energy.
The potential value of the new market depends on how innovative the new technology is. The more "discontinuous" the innovation, the greater the potential value of the market.
You can use technology adoption theory to help you forecast the market tipping point. Applying this timeline of market development optimizes your prospecting efforts and increases the likelihood that you will be in the right place at the right time.
The tipping point is the bull's-eye.
Early adopters are critical to the long-term viability of your solution because they help you establish a credible track record early in the market. This credibility is critical to building market share as the market evolves.
Market trends, adoption motivations and market segmentation vary by territory. You can't count on marketing to be right about what may be happening in your territory or accounts. The ability to develop a Market Map and use it to identify prospects is a critical sales skill.
Change happens fast.
Why is more useful than how much.
For sales people, qualitative market information that explains why customers will buy your technology solution is more useful than quantitative data about the market.
The greater the change,Cheap Toby Gerhart Jersey, the greater the wealth it creates.
Technology creates wealth.
Defining market segments into logical groups of buying behaviors helps you find high potential prospects and create compelling account development strategies.
Segmentation focuses you on energy sources.
The enabling properties of technological innovation create new resources and demand, which in turn creates new sources of wealth. Technology markets are unique because they are based on the economics of abundance,Cheap Chris Williams Jersey, not scarcity.
Technology adoption theory explains how new markets develop. Markets tend to develop slowly in niches and then mushroom into the mainstream. It takes as long for a market to reach 10% adoption as to grow from 10% to 90% adoption.
This month we have discussed how to harness market energy so you can be in the right place at the right time. Here is a summary of what you need to remember:
Bottle Service and How it Can Boost Your Nightclub Revenue
Monday, June 25, 2012, 5:24 AM
[General]
This type of service has become a staple in posh nightclubs in Las Vegas, New York City, Miami, Vancouver, and around the world. But how do you make your bottle service stand out? Make it a party! When someone orders your VIP service,Cheap Terrell Owens Jersey, change the music, blast confetti and smoke, and start a parade from across the nightclub to get the most exposure with servers carrying the bottles, sparklers attached, dancing and partying like it's Mardi Gras. Get everyone's attention, make your guests feel like a million dollars by making them the Grand Marshall of the moment.
The critical reason for providing champagne service for club owners is revenue. A bottle of champagne is typically marked up around two hundred percent. Add in bottle service and owners are reporting up to ten times increase. For example,Cheap Michael Turner Jersey, your $50 wholesale bottle of champagne, instant markup of 200% just for selling it retail in your nightclub. Add bottle service and now your $50 bottle of champagne is worth up to $1500.00 with only a few minutes of time vested by your staff. These are reported figures, not estimations. Further increasing the return on investment, each time champagne is sold in this way it creates a 10-40 minute sales rush on new bottle services sold.
If you've been in a upscale club lately then you have surely been offered or at least seen the champagne service. If you don't know what I'm talking about I'll explain. A nightclub offers this relative new service to the clientele that has been dubbed bottle service or champagne service. If you buy a bottle of champagne from the club at a premium price you also receive a varying accompaniment of mixers, VIP host or bartender, behind the velvet rope seating, and often any cover charge is waived. This is a fun way to make your guests feel like VIPs and generate sales in the nightclub. It works by generating interest among the other guests and perpetuating sales.
Services vary between clubs but those who are using the parade method are finding increased sales for nearly an hour following the first bottle service sale of the evening. With those kinds of sales opportunities and relative low cost of investment, it's worth it to give one or two of these away in a weekend to get it in the mind of your guests, make them envious, make them say "I want that!" Your bottom line will be the proof you need to become creative with your bottle service, keeping it dynamic and profitable.
Next week,Cheap Arthur Moats Jersey, step by step instructions for making the parade you need to kick up your champagne service.
Build a Website That Works
Monday, June 25, 2012, 5:23 AM
[General]
Link up: Get other people to link onto your site to increase your traffic and visibility across several networks. Search engines calculate the amount of links to your site when ranking you in the order where you will show up in search listings. Start by linking your page to the pages of people you do business with and network with, and then go from there as your online community expands.
Advertise: Once you've put the time and effort into building your site,Cheap Eli Manning Jersey, it's important to advertise it as much as possible to draw traffic and potential clients to your pages. Put your web address on business cards, emails, letterhead and advertising give-aways like magnets and flyers so that interested buyers will have the site name at the ready when they're looking to shop for a new policy. Also, include it as part of your signature on all posting on message boards, your personal email account, and any electronic newsletters you may put out throughout the year.
Give yourself a unique domain title: Build up your identity through your personal web page where you can direct clients and interested buyers. By choosing a unique name for your site, clients and referrals will remember the address and find you more easily online.
Keep the content coming: You need to give people a reason to keep coming back to your site, and frequent updates with new information about policies available, interesting news topics and industry stories will make your site a compelling place to revisit. Additionally, search engines rank sites with frequently updated content higher on search results lists, so the more unique content you add on a regular basis the higher your site will appear when people are searching for health insurance online.
Your website is your 24-hour calling card on the world wide web, and it's important to have it at its best and brightest at all times as both an advertisement of your services and so that clients and potential clients can browse and find the information they are seeking. When working your freshly purchased leads,Cheap Philip Rivers Jersey, a website is a great addition to your sales pitch where potentials can go and browse through information and comparison shop at their leisure,Cheap Rey Maualuga Jersey, and then get in contact with you again once they have a better understanding of what they are looking for. Here are some helpful tips to improve your website and make it a key component of your sales strategy.
Use key words: Update your page titles and content with common key words that people would type in when searching for health insurance. Remember to be specific about your area and what you offer and potential clients will be able to find you more quickly.
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