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Big Foot's Big Hairy Sales Tip
Friday, July 13, 2012, 10:01 AM
[General]
Almost everyone knows exactly who he his.
Bummer.
In other words, he's got MASSIVE personal branding. And because of that, money is attracted to him like a magnet.
Really, there are LOTS of ways to be the "Big Foot" of your niche.
But as we got closer we saw it wasn't BF.
Whatever the case, it's worth some SERIOUS thought. It's the ultimate in market positioning.
And (even more importantly) how you can you and I do it?
Here's what happened:
Just a scraggly-looking hippy trying to thumb a ride.
Exactly what he looks like.
Even so, the event got me thinking about something I believe can help your sales BIG TIME.
And guess what?
One of the neatest things about where I live is that I'm officially in "Big Foot" country.
Only question is HOW do they do it?
Believe it or not, Big Foot is big business for some people. Since nobody has ever caught him (or them,Cheap Harry Carson Jersey, whatever), and nobody has even gotten a 100% authenticated photo or movie of him, he's truly become a legend. Not only here in the Pacific Northwest -- but around the world.
In fact, I'm not far from Del Norte County, CA -- near where that famous Big Foot clip from the 1960's was shot.
You can do what Walt Disney said -- and run your business in such a way others can't HELP but tell everyone they know about you.
And for a split second one day... I thought I saw him!
For example:
You can also run the speaking circuit and get known REAL fast.
And makes selling a breeze.
It wasn't even a bear or some other animal.
Another good way is to position yourself as the person at the top of the mountain in your niche -- such as with outrageously expensive prices/fees (remember those $25k Jay Abraham seminars -- whoa!)
Here's what I mean:
You and I can use this strategy in our businesses, too.
There are LOTS of ways to build your personal brand like this.
My wife and I were driving along a back road outside town,Cheap Greg Olsen Jersey, minding our own business, when we saw this tall, and extremely hairy, thing walking along the road. From a distance it looked EXACTLY like what I'd read of Big Foot.
The person everyone wants to meet, do business with... and even pretend they "discovered" when talking to their friends.
And exactly what you mean when you mention his name.
In fact,Cheap Tampa Bay Buccaneers Jerseys, we have some "Big Foots" in the business world now. Think of guys like Bill Gates. Or Donald Trump. Or (in marketing) Jay Abraham and Dan Kennedy. All "Business Big Foots" -- instantly identifiable (and even recognizable) by name, face and reputation.
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Strategies to Sell Customers According to Their Moods and Tr
Friday, July 13, 2012, 10:01 AM
[General]
Patience is the key here. Listen to him attentively and let him vent. Probe effectively and find his real hot button. Show him consideration and respect for his feelings. Counteract his pessimism with your optimism but do it in a subtle and understated way. Be patient, considerate, respectful and oh yes,Cheap Buccaneers Jerseys, a good listener.
He can be abusive, condescending and aggressive. He loves the sound of his own voice.
Here are five categories that prospects fall into and the strategy to sell each of them.
Most salespeople classify their prospects as skeptical,Randy Moss titans Jersey, impulsive, and condescending among other traits. The salesperson that can determine the strategy that is best suited for selling those traits is the salesperson that will come away with the brass ring.
Be courageous towards him but do it courteously. Show no fear but be polite. Supply him with facts spoken firmly but fearlessly. Do not let him bluff you. One can always counter a point without the hint of sarcasm or being a know it all. Facts, courage and courtesy is the best key to use on this lock.
These are just five of the moods prospects can fall into.The sale ultimately will be made in the mind of the buyer. The state that mind is in is what you must recognize and use the appropriate strategy to fit it so you can make the sale.
All prospects act differently. They all can not be influenced in the same way. You must suit your approach to the particular trait that person possesses and more importantly to the mood he is in at that moment. To be successful you must recognize these individual characteristics and use the appropriate strategy to sell them. You can recognize these traits by the prospects appearance, words and actions. By observing and analyzing a prospect you can instinctively choose the most effective selling strategy to be successful.
1- The Skeptical Prospect:
Strategy to sell him:
Tact is the key here. Show him deference in both your manner and speech. At no time enter into any hint of a disagreement with this prospect. Influence him with with suggestions. Let him do most of the talking. Show him deference in your speech and manner and let him feel the decision to buy is entirely his. 4- The Pessimistic Prospect:
Strategy to sell him:
3-The High Strung, Nervous Prospect
5-The Argumentative Prospect:
This prospect likes to reason things out for himself and justify the purchase from every conceivable angle.
Never exaggerate with this individual Approach him with understated points to build his confidence in you and this tactic will gain respect in his eyes. Overwhelm him with proof statements and satisfied customer statements. Be direct,Cheap Jack Tatum Jersey, brief and to the point. Get him to agree on minor points then gradually expand the area of agreement. Gain his confidence with facts and proof statements. Be succinct and to the point.
Everything to this person is a problem from the weather to the political party in power. It is all bad news all the time.
2-The Deliberate Prospect:
Strategy to sell him:
He is impatient and easily annoyed when you try to interview him.
This prospect discounts everything you say. He discloses nothing but disbelief. All salespeople to him are demons and not to be trusted.
Strategy to sell him:
Clearly explain everything of importance in detail. As always be accurate. Slow to his pace and his manner. At no time give the impression that you are rushing him. Relay an impression of ease in your manner and delivery. Adapt to his pace. Look this individual straight in the eyes and give the appearance of a methodical individual in both word and action.
Strategy to sell him:
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Incentives - Top 3 Innovative Tips for Incentive Rewar
Friday, July 13, 2012, 10:01 AM
[General]
Innovative designing of rebates and incentives
Training and duration
Loyalty and continuous communication
The sales and promotion have taken new dimension in recent times with incentive programs. It's been said time and again that production is not that important,Cheap Vince Young Jersey, real business is making sales. The incentive programs offer a quick path to different products to find their way to customers for first time or after a long time. There are many ideas that can give the desired boost to sales through the incentive reward system like.
The actual execution of the incentive scheme is also important as well. In this stage the incentive staff should be trained with all the essential questions or at least frequently asked ones. There is another philosophy in this that asks for getting in touch with more clients rather than spending time on one,Cheap John Elway Jersey, if you follow this approach there are chances of the whole thing becoming quite mechanical. Similarly the duration of incentive schemes should be suitable with sufficient time given for achievement of your targets.
The continuous communication and interaction is essential for the fortification of the brand loyalty. This does mean creation of customer care centre and resolving of any issues that might have been there sufficiently. The Rebate and incentive can enhance the sales quite substantially with their processing you can engage customers and create a positive impact on customer loyalty. Rebates are not just a single transaction,Cheap Sam Mills Jersey, it's actually start of conversation between the firm and customers.
The incentives are aimed to provide the needed attention in the mind of public. The first thing you should do is draw the parallel between the market leader in that product range and create the similar feel for the product as essentially this is same product with less exposure. The result of this exposure is essentially the increased awareness of that product and even returned sales after that period. The incentive scheme can be quite successful if the products are there for customers to purchase even after the end of scheme. In short run this can be done by having a website for that product until you are close to the customer as any other brand.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Driver or Dreamer What's Your Selling Style
Friday, July 13, 2012, 10:01 AM
[General]
Hit-the-Mark Producers
The managers who conducted the study learned that top salespeople can come from anywhere. The key for management is to recognize and nourish individual needs and abilities even as they set standards of performance that are consistent and appropriate for all. In this case, it meant providing clear measurements and compensation that sales people perceived to be clear and fair. It also meant continually working with sales people to fire up their passion for what they were selling and for the company that employed them.
Human resource managers in a mid-range technology company wanted to identify characteristics to look for when they hired sales people. The company currently had a sales force of more than sixty, all of whom were well paid. Some of these people brought in huge amounts of good business while others failed completely. What were the differences between those who excelled and those who failed?
Top performing salespeople understood how to motivate themselves. They focused on their strengths. Hit-the-Mark Producers scheduled their work effectively and efficiently. They used rhythm and consistency to carry them through and produce results. Evangelists constantly looked for the benefits and strengths of the products or services they sold. They constantly sold themselves on the benefits of the company they worked for. They used belief and enthusiasm to keep going even during difficult times.
Two of the five fell into this category. Hit-the-Mark Producers were focused and steady. They knew what they had to do and did it very well. They honed their skills and constantly looked for ways to work smarter and more effectively. These people could sell almost any product or service.
The danger came when Evangelists lost confidence in what they were selling or in the company itself. When that happened, they deflated. Their energy dropped sharply as did their ability to engage with customers and to convince them to make the buying decision.
Evangelists
Room for Both
All of the sales people were hardworking and enthusiastic. All had great people skills. They were masters of establishing rapport, maintaining relationships,Cheap Brian Westbrook Jersey, handling objections, and negotiating a deal. They all had strong communication skills.
The study revealed two kinds of salespeople: Hit-the-Mark Producers and Evangelists. Either could be a top performer, but they approached their work in very different ways.
Hit-the-Mark Producers were motivated by excellent pay resulting from their hard work. They enjoyed the freedom and control their positions allowed. They generally liked all or most of the many activities and tasks needed to work with clients and produce sales. Invariably, they were focused and responsive,Cheap Shawne Merriman Jersey, regardless of the product or service being sold. They believed that smart work done well and consistently leads to success.
What are the characteristics of a great salesperson? Are there specific talents or personality traits one should look for when hiring a salesperson? A recent study conducted for one company might surprise you.
The big surprise came when looking at how salespeople kept themselves motivated.and exceptional instead of just good.
The study showed that both Hit-the-Mark Producers and Evangelists could be highly effective salespeople.
The top people had many traits in common. They also had some startling differences.
The remaining three were evangelists. These people got up in the morning because they had a "fire in the belly" that came from a belief in what they were selling. When their energy was fueled by passion,Cheap Ben Roethlisberger Jersey, they were virtually unstoppable. They could produce amazing results, often landing customers who further contributed to sales by becoming staunch advocates for the product, service, or company. When fired with passion, these people often outsold Hit-the-Mark Producers who had more training and stronger skills.
The first step was to identify their very best sales people. This was easy. There were five who each brought in more than double the business of the next lower tier. Each of these people were interviewed and asked to talk about how they performed various tasks like scheduling appointments, following up, and closing a sale. They also took some personality tests.
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Proposing One Optimum Plan
Friday, July 13, 2012, 10:00 AM
[General]
How can there be three best plans? When you give the prospect three different proposals, aren't you subconsciously saying that you're not sure enough of your own abilities to make a positive strong recommendation?
A common excuse for offering alternative proposals is that the first proposal might be too expensive, so you should be ready with a fall-back position. There's nothing wrong-and many things right-with changing your proposal at the prospect's desk. After all,Cheap Mike Williams Jersey, you're still on the first call on a new prospect and you're basing your proposal on some estimates you've prepared, not on hard data. It's unreasonable to expect that you're going to be right on target every time. You can make alterations in the proposal along with the prospect as part of your closing strategy.
This approach may be fine for some types of products or services, but I've always felt that using it seriously undermines your credibility. When you practice creative selling, you're really presenting yourself to the prospect as an expert in your field. You're sending the very clear message that you have studied their situation, analyzed their opportunities and problems, and used your expertise to come up with the optimum plan just for them. Your proposal is that optimum plan.
Anyone who has been selling for more than about a week knows that the most frustrating customer isn't the one who says "no," it's the one who says "maybe." So why would you ever intentionally give the customer an excuse to "think it over?" Give them one proposal so they can give you one answer. It'll simplify your life tremendously and you'll be absolutely shocked at what it does for your time management.
There's another big danger in using either of these methods to give the prospect alternative proposals to consider. Faced with choices, most humans delay making a decision. In fact, many people hate to make decisions so much that they will actually welcome choices that have to be made so they can use them as an excuse to delay giving you a final "yes" or "no."
Another similar tactic is to give the prospect proposal "A" while keeping proposal "B" in your briefcase for use "just in case." Proposal "B" is always smaller, of course, and it's the one you whip out at the first sign of a price objection. This tactic sends two really bad signals to the prospect. The first one we've already covered: what kind of an "expert" is so unsure of himself that he can't decide which alternative is best? The second signal you're sending is a real killer, though. Having seen proposal "A" and then proposal "B," the prospect will be sure to think proposal "C" is waiting in the wings,Cheap Felix Jones Jersey, and if they give the salesperson enough price resistance, it will appear as if by magic. Way to go! You just created your own price objection.
There are plenty of age-old selling strategies. Included among them is the theory that says that a salesperson should always bring three proposals to a presentation for a prospective client. The first proposal should be for more than you think they want to spend, the second one for much less, and the third should be in the middle price range. It is the third, of course, that you expect them to buy. The rationale behind this strategy is pretty simple. The prospect won't buy the little proposal because that will make them look cheap, and they don't want that. They won't choose the biggest one because they can't afford it,Cheap Charles Woodson Jersey, and they will decide to buy the middle one because it looks like a bargain relative to the biggest one and it's the safest, middle-of-the-road choice.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Lead Conversion - 3 Decisions That Every Buyer Makes
Friday, July 13, 2012, 10:00 AM
[General]
Understand that this three part decision making process is human nature. Therefore it is important to create a needs based lead conversion process that will make your customers confident and enable you to support them during their purchase decisions.
DECISION TO BUY: when the emotional decision and the logical decision are both "yes" the customer will take action by making the purchase.
LOGICAL DECISION: here we need to reinforce their decision with testimonials or whatever forms of rational support that are needed. Every market has it's own version of support depending on how important the decision is and how confident the buyer is in their own decision making.
The decision to purchase is a simple progression. It may be simple to do,Cheap Scott Fujita Jersey, but not so simple to do it well and consistently. It is important to remember here that making sales is about you and your needs and lead conversion is all about the customers needs. There are three parts to the buyers' purchase decision: The emotional decision,Cheap Willis McGahee Jersey, the logical decision and then the decision to buy.
EMOTIONAL DECISION: through your marketing message you made a promise. Based on this promise the customer has made an emotional connection with you. Here is the challenge: This emotional connection must be maintained throughout.
Unlike selling, lead conversion is all about converting interested,Cheap Brett Keisel Jersey, motivated prospects into customers. These customers trust that you will provide not only the product or service they seek but that you are dedicated to satisfying their purchase decision needs. If you keep their needs in focus the sale will be inevitable and the results will be the most satisfying and most effective "selling" you have ever experienced. Enjoy!!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Trial Closing Made Easy - One Powerful Sales Technique To In
Friday, July 13, 2012, 10:00 AM
[General]
Think of baking a cake. A cake is ready when you stick a toothpick in the center of the cake and if it comes out clean the cake is done, if the toothpick comes out with mix on it, it's not ready.
Do you know the difference? A trial closing question asks for an opinion; a closing question asks for a decision. If you get to the end of your presentation and you get objections,Cheap Chuck Foreman Jersey, chances are you weren't checking in or benchmarking the customer.
"What are your thoughts" "Does this make sense and why" "What is most important to you" "What would happen if..." "How has this affected you" "How are we doing so far" "What do I need to do to get you started"
Last thoughts - ask your questions and listen intently, timing is everything,Cheap David Nelson Jersey, and only close when the customer is ready.
When should you use trial closes?
When you see signs of approval (body language) After you state a benefit After you answer an objection
If you boil it down to what trial closing is,Cheap Aaron Rodgers Jersey, it really is having a conversation with your prospect and asking qualifying questions. There are no magic phrases or techniques only good questions.
Trial closing is a way to overcome your fears of closing.
Helpful Tips to Understanding the Benefits to Trial Closing
takes the customers temperature in the buying process is a high value activity/low risk strategy gives you the control over the process eliminates objections when the time comes to ask for the order
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Cold Calling and Sales Success What's the Secret
Friday, July 13, 2012, 7:17 AM
[General]
When you're just starting a sales career or are currently in a sales "dry spell," this means you're going to be dialing for dollars to have those 20 conversations. But, let's be clear here,Cheap Ron Jaworski Jersey, cold calling should be your last resort, guerrilla warfare technique for stirring up new business. In fact, if you've been selling your current product or service for more than 6 months and you're still cold calling... you're doing something wrong. Cold calling should just be used when you don't have 20 people to talk to everyday.
If you follow these steps, and use a decent sales method, it's virtually impossible for you not to break all your sales records and have massive financial success.
Step 3. Once you have at least 20 leads a day to call on, keep focusing on the best customer service you can deliver to create a 99% referral based business,Cheap Tampa Bay Buccaneers Jerseys, then you can tone down on the advertising.
But what if you found out that cold calling, as the foundation (and disgust) of the sales profession, might actually be less important than you previously thought.
But what if your new and don't have enough referrals to talk to?
That's it, that's the big secret.
Tom Hopkins put it the best in his classic book, "Master the art of selling." He stated the secret of all success in the selling field boils down to one simple rule...
Talk to 20 people a day!
And there you have it, the secret of sales success in three easy steps.
If you could point to one single aspect of selling, that is directly responsible for 90%+ of your sales success, what would it be?
"Well if cold calling is the last resort... where should my 20 conversations come from?"
Remember cold call only until you have enough people to talk to everyday through the other sources.
Step 2. Call on your leads and keep cold calling to make your 20 conversation goal. Use the cold calls to fill the gap until you have 20 leads to talk to everyday.
To break down the secret of sales success, think of it as a big funnel.
The best, and I mean absolutely best source of people to talk to are always going to be referrals. These prospects come to you pre-sold and ready to do business. And if you've been in business for a while, AND have been servicing your customers with 110% value, you'll steadily be building up your flow of referral business.
As soon as you possibly can, setup an effective lead generation marketing system. Create a free information packet about the most commonly asked questions about your product/service and offer to send this information to your prospect in exchange for their contact information. Advertise this offer everywhere your prospect might be... trade journals, newspaper, fliers, internet, radio, TV, etc. When they contact you, collect their information and send them your free information. Then contact them and make sure they received the information, and at that point you can begin your sales method.
Cold calling and prospecting... the foundation of sales success
Cold calling,Cheap Antrel Rolle Jersey, of course!
Then you concentrate your efforts on the second best source of people to talk to... hot leads.
Step 1. Cold call to have 20 conversations daily and start running your lead generation advertising.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Story of Jordan and Nike
Friday, July 13, 2012, 7:17 AM
[General]
In 1984, he was 21-year-old. He was chosen by the Chicago bulls. A brilliant mythic age of NBA was creeping started. At that time the U.S. footwear competition is brutal. Nike was in a difficult situation. They found Jordan and decided to put on bets in Jordan. Its sincerity moved him. They signed five years and purchased $2.5 million contract (at that time is not a small number). It was no doubt that it is the biggest gambling game in history.
No one can replace Jordan to represent for Nike, and no one can replace Nike to express he. Their cooperation was the classic sports.
Jordan was freely in stadium and shopping malls for 16 years. He became the most successful professional sports stars and commercial sports star of the world. His first commercial advertising was in the 1984 summer signed with Nike. At that time, Nike was in bad environment. He liked the European brand Adidas. But Nike had valued this extremely potential young man. It opened the very generous conditions, and promised to establish Jordan personal brand. Even let Jordan take sales commissions in each pair of sneakers in Jordan series.
Then Jordan and Nike meet. They had a good conversation. By contrast,2012 Super Bowl Jerseys, Jordan and Adidas company boss had uncomfortable talks for few times. And Adidas was not willing to spend big price signing Michael Jordan. And as a result, they gave up the chance.
Jordan and Nike launched Jordan generations. After the advertisements, they became the focus overnight. The following year, Nike launched Jordan dmc2. And at every year, it launched a mobile Jordan shoes.
Now we all know, Nike won the gambling.
Nike and Jordan had a little story.He never thought to sign up with Nike but to Adidas. Nike did not lose its confidence. They made a Jordan dunks clips. Then they gave his family as a gift. His parents touched and advised him to see the Nike. Jordan saw the film about his amazement and he said it was the first time he found basketball can become a kind of art.
Let us attend to Jordan. Pay attention to the Jordan shoes! There are many Cheap Jordan shoes.
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This special term stimulated him who wanted to be famous. This is his beginning of sports business. Nike took it as an opportunity, with "flyers shoes" motivation, becoming the world's largest sporting goods company. He also had become the first man who own personal sneakers brand. Many people think, Nike and Jordan, is the perfect marriage combination of modern commercial and modern sports.
Nike was by leaps and bounds. In 1986, its sales broke through 10 billion dollars. In 1990, it became the world leader in sports products manufacturing. In 1994,Cheap Warren Sapp Jersey, its sales reached 40 billion dollars. For decades, the sales of Jordan series of shoes and clothing took over 5% of its total sales. In these years, Nike gained $2.6 billion only from the sales of Jordan shoes, clothing and hats.
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When it Comes to the Point of Selling the Edgebanders Online
Friday, July 13, 2012, 7:17 AM
[General]
The thriving market for selling the Edgebanders has indeed ushered in a new era in online machinery sales and now be it your old and used Hydraulic Presses, or the lathe machines or may be for selling your Edgebanders,Cheap Mark Ingram Jersey, the internet world offers you more than what you expect. Larger viewership, utter cost effectiveness and a streamlined selling experience all these and much more makes the Edgebanders online selling the most sought after technique for buying and selling machine tools at the minimum time frame.
Get ready to enter into the online world within just the few clicks of your mouse and expect profit by selling the machineries online. Wait,Cheap James Starks Jersey! To maximize your chances to earn profit follow the steps mentioned below:
Step 3: Let others know that you are in the market for selling the used Edgebanders so start posting ads for the machinery you want to sell. Try and include the description, images, and pricing of the machines to get the best value of money.
Step 1: First set a value for the equipments and for this do your homework well and assess the values of the units which are on sale and research online for a similar example of each wood Edgebanders.
Let us face this, when working with different kinds of machine tools; it is not difficult to find yourself almost drowned in an array of various types of used machinery, which you would like to get rid of. However, if you feel that the old equipments and machine tools are still in good condition, then it's indeed better to sell these off to have some extra cash. If you are worried with the intricate process of selling the machines like your old lathes, press brakes, hydraulic presses or the Edgebanders then now follow the most practiced way and go Online with your used machineries.
Step 2:. As an obvious next step,Buffalo Bills Jerseys, send the awareness of the items you are selling. Include crystal clear descriptions of each of the machines like the lathes, Edgebanders, Wide Belt Sanders tools etc.
The author introduces:
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Pizza Dude Robs Himself Blind of Sales With His Own Wall Clo
Friday, July 13, 2012, 7:16 AM
[General]
But what WAS a crime (from a sales point of view) was we weren't the only people waiting. Other people walked up too, only for the owner to tell them to come back at 3:00 when he opens.
But that's not what happened.
What's the moral of the story?
Let me get this straight:
Just really leaves me scratching my head sometimes.
Instead, we went down the street to the other pizza joint (which wasn't even that good) and gave THEM our money instead.
Now, that's obviously no crime.
In fact, after a run-in with a pizza parlor owner last Sunday, I'm convinced some businesses are literally robbing themselves blind of sales and need to be whacked upside the head.
The clueless nature of "businessmen" (when it comes to sales and marketing) truly astounds me.
"Kinda late to be opening, isn't it?" we asked.
Here's what happened:
To which he mumbled something about "business being slow".
Hmm.
It'd be funny if it weren't so sad.
Sometimes all ya have to do is open your doors.
I mean,Cheap Walter Payton Jersey, it doesn't take a marketing guru to (for example) tell the people ready, willing and even eager to spend money that he'll fire up the ovens now anyway, and to come back in 15 minutes. And,Cheap Alex Smith Jersey, oh, by the way, for your inconvenience, here are some 20% off coupons for next time you drop by...
Last weekend we stopped in a small pizza joint for lunch. It was about 2:00 (give or take) and we were really hungry. Except, when we got there, the door was propped open by a chair (as if the joint was open) only to find the place closed.
He has customers at the door ready to buy, and yet, he sends us packing (even giving us advice to check out the place down the street -- how generous) until later?
If people want to give you money,D'Brickashaw Ferguson Jersey, take it.
The author introduces:
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Getting to Yes!
Friday, July 13, 2012, 7:16 AM
[General]
Time to start with an apology - this article is not specifically about Roger Fisher's book of the same title (which is about much more principled negotiation), but it's about certain sales people taking a rules-based and un-principled approach to selling - not only unpleasant, but, particularly with regards to business-to-business sales, will become increasingly unsuccessful.
Now, as a simple soul, I would find it tricky to honestly say "no" to any of those statements, hence the rhetorical aspect to them, and the fact that they are built into many, many sales pitches these days. But, being (I hope), a slightly less-than-simple businessman, I'm not naive enough to fail to see these things coming a mile off, and I don't think that the majority of business people are.
"Are senior HR managers with big training budgets the sort of people you'd like to meet?"
"If I could show you a way to increase your sales leads by x%, would you be interested?"
Quality sales training needs to be much more sophisticated than this - it's about building rapport, being principled, communicating clearly, and listening well. Each of these looks and sounds simple, but they are not - they're about much deeper level change than a simple script to follow.
"Do you think it might help to get one-on-one time with the heads of the biggest UK plcs?"
There is a model of sales training doing the rounds at the moment (which uses some limited and rather out-of-context NLP theory) that, during a sales call, you need to get the potential client to start saying yes, to pretty much anything. The simple idea behind this is that you move the potential client into a mindset of saying yes, so that there is less resistance when the sales person goes to close the deal.
Both instances were cold calls, to extract some marketing money from trainingreality. Both salespeople had been on a similar course, where the introductory part of the pitch was about getting to yes. This led to some wonderful (wonderfully bad!) rhetorical questions:
What has happened here is that a simple rule has been derived from some complex and much more thorough theories, and mis-applied. As usual,Cheap Dermontti Dawson Jersey, when this happens, the outcome (in anything other than the very short-term) will not be what was planned. The underlying principles are to get the potential clients to a positive mindset, to help them understand the benefits of working with you, and to show them how you can help them achieve their objectives. Mindless rhetorical questions will not work, and in many cases (mine included!) will only serve to put people off.
I've touched on this subject in another article (Motion Creates Emotion),Cheap Warren Moon Jersey, which reference to the film Boiler Room. It's a pretty apt way to look at it, because it is still heavily used in domestic cold-calling (double glazing, insurance, utilities, financial products and so on),Cheap Eric Weddle Jersey, and one can only assume that it has some success, given the evidence of its continuing prevalence.
However, putting aside the morality issue for a moment (although I will go on record to say that I think companies using this approach tend to have the morality of the Boiler Room management!), I want to write about two specific business-to-business (B2B) instances where the basic principle of getting the potential client to say yes simply didn't work.
"Are you interested in getting a great return on your marketing spend?"
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The SALES Toolbox
Friday, July 13, 2012, 7:16 AM
[General]
So the first set of tools - they allow you to hunt customers. The second set of tools - they get customers hunting YOU. The ultimate sales guru will learn to use all of these tools effectively - they may have to seek out help - but ultimately they will master the use of the toolbox. Their competitors will not. They will win.
Having said that...
Printed materials. You might have business cards, brochures, folders, flyers, or any number of advertising and marketing materials that you can utilize during your sales call. Digital materials. You might also have a PowerPoint presentation or something similar for your sales call. Hardware. Maybe you have a telephone, a laptop, a PDA,Arizona Cardinals Jerseys, or just the run of the mill cell phone - those are all tools. Attire. You could even consider the clothes you wear during a sales call part of your toolbox. Website. Surely you have a website for your prospect or client to visit. That's a tool. Software. Outlook - ACT,Cheap Nick Mangold Jersey! - there is no shortage of contact management and sales software out there. Prospect list. It's really a good idea to know who might buy your product or service - who are we gonna call?
Yes. There is. Here is the kicked up toolbox. Here are some tools that can help you transform and adapt to our new economy:
So what are some things we might find in a sales toolbox?
So we have our little toolbox and we're ready to go take on the most difficult job in the world - sales. Is there anything we can add to it? Maybe there are tools out there we've not thought about? Things are super competitive right now - we need all of the help we can get.
Sales. Yuck. The very mention of that word to some people make them sick. If you like it - you LOVE it. If you don't like it - you HATE it. I'm not too sure you can develop a stomach for selling if already don't have that little seed planted inside.
Do you have your OWN website? Not the company site. YOUR site. If not you should consider it - very seriously. Do you have a blog? This isn't an option. Be smart - combining a website and a blog is very easy and very affordable - this is a must. What about social media? How are you doing using this tool? This might be the most effective tool in the entire toolbox if you use it correctly. Have you considered a search marketing campaign? A couple hundred bucks a month and you are on the first page of Google. Do it.
I'm a big believer in using tools. Whether you are building a house, fixing the toilet, setting up a campsite,Cheap Reggie Nelson Jersey, or trying to make a sale - you need tools. If you have tools you probably have a toolbox. This article is about the sales toolbox and the tools that go inside. Some of these tools you use everyday. Some of these tools you will almost never use. Some of these tools are for specific purposes and situations. Many of your tools will be determined by what you sell, who you sell to, and how you sell.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Can You Get in Direct Sales and Change Your Financial Future
Friday, July 13, 2012, 7:16 AM
[General]
Altering your income for the better through direct sales is fairly easy (though it's easier said than done),Cheap Darrell Green Jersey, but the opportunities are limitless! The exciting thing is you're no longer told how much you are worth an hour, but you are compensated for the work you've actually done. Don't get me wrong though, direct sales is not for the faint of heart. But, a more than realistic 6 figure income would motivate a lot of people!
So now we come to the road block. Can we get in direct sales and really change our financial future. Well, you're in for a treat because the answers to both questions are quite simple.
Salesmen and women are one of the things that truly make this world spin. They are the key essentials to any business, but why? Let me give you a quick example. Have you ever gone to Best Buy and seen Bill Gates standing by his software trying to convince you to pay hundreds of dollars for it? Of course not, that would be ridiculous! Instead, you have a salesperson that stands in for Mr. Gates, helps the customer, answers the questions and makes the sale. See, you always have the highly intelligent person who creates the awesome product, but the creator leverages his time by paying people to sell the product for him. You see this at basically every store you go to. This is the importance and the sheer power of the salesperson and this is why they're the backbone to every business,Cheap Donte Whitner Jersey!
Yes, you can get into direct sales and yes you can definitely alter your income. As long as you have what it takes and do what it takes you're in the green. Just remember to pick a product/service wisely and sale like you've never sold before! The world of direct sales is always looking for more dedicated, goal driven passionate individuals. If this sounds like you then you're ready to get in direct sales and change your financial future! You have been provided with the info, now you make the decision.
Oh no, I think I've possibly combined two of the worst words together that you can as far as the business and entrepreneurial world is concerned. Believe it or not, sales is a multibillion dollar industry in America alone. Let's give this some honest though before you being to bash the idea of direct sells. Who do you run into at the car dealership? What about the furniture store? The clothes store? Hopefully you've caught on. You run into sales associates, and these are only to name a few places. Honestly, they're everywhere you go. So, why are they so important?
Direct sales is ridiculously easy to get into as there are a number of direct sales companies you could choose from. Obviously,Cheap Asante Samuel Jersey, choosing the right one is crucial because you want it to be one that offers a product/service you can sell well and feel comfortable selling. Getting in a direct sales position can drastically change your financial freedom, granted you are successful at what you're doing. Obtaining success in this field is a completely different story but will have to be covered in another article. Consider yourself as a walking store front, and you have something that everyone just has to have.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How To Use A Story To Sell More
Friday, July 13, 2012, 7:15 AM
[General]
In fact if you want to double the results of any marketing campaign in your arsenal then toss in a captivating story (similar to Bella and Tarra) and watch your prospects read and respond like never before. There is something about a story that grabs your audience's imagination and skillfully leads them down the path you want them to travel.
If you would like your small business marketing piece to deliver more new customers through your doors,Cheap Rex Grossman Jersey, then you should read this short article because it contains arguably the most important element to a great sales message.
Words tell but stories sell.
See for yourself.
She joined the pack of pachyderms.
The power of a good story has been used for years, and you can learn a lot by paying close attention to the simple story of Bella and Tarra.
Here goes:
Small Business Marketing Using a Powerful Story:
Ever hear the story of the dog and the elephant?
Never forget:
What did Bella the dog do?
She's an 8,700 pound elephant that was brought to The Elephant Sanctuary in 1995 after she retired from the circus. And wouldn't you know Tarra became best buddies with Bella.
And then, once they are on your path you can slip in a valuable sales message that ties your story to your product or service.
Deep in the woods of Tennessee sits a little town called Hohenwald which is home to the world's largest elephant rescue called The Elephant Sanctuary. In fact, abused circus elephants from all over the world go to this 2700 acre compound to live out their lives. And back in 2003 a mangy mutt named Bella wandered onto this elephant camp and stirred up some controversy.
No kidding.
This is what cunning copywriters do to keep someone reading their piece.
This is what skilled salesmen do to close a big deal.
What's more, Bella became close friends with one of the elephants named Tarra.
Okay,Cheap Tim Brown Jersey, great. This is all fine and dandy. But what does this have to do with sales and marketing? Well,Cheap Kevin Smith Jersey, don't overlook the marketing lesson here which is the power of a good story to drive your marketing message. Make no mistake the story of Tarra and Bella has been featured on CBS News... The Today Show... USA Today... and many more. And as a result plenty of private donations have flooded into this not for profit compound.
Who's Tarra?
This is what master marketers do to get and keep attention.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Magically Turn Prospects Into Customers!
Friday, July 13, 2012, 7:15 AM
[General]
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3. Start with a single step. Prospects are more likely to become a new customer when you offer them ways to enter the relationship in small steps with limited commitment first. That's why trial offers and short-term promotions work. There is little risk and a lot of upside for the prospect to start. Try offers that include "Join for one month and cancel at any time." Then your objective turns to the next step in the marketing process which is immediate add-on, upsell offers, and back-end communications to happy first time buyers asking them to buy more. But that's for the next article...
1. It starts with trust. You need to establish trust right from the beginning. All of your marketing contacts must work to establish that you will fulfill the promises you are communicating. Your call contact, your website, and all of your marketing materials must continually scream, "You will get more than you pay for here - guaranteed!" The key is always presenting a picture of purchase security. Include testimonials, money-back guarantees, industry accolades,Cheap Laveranues Coles Jersey, and well-known present and past customers to tell a story of how doing business with you is the right decision.
2. It's all about the Risk-Reward equation. All customers naturally run through an emotional and logical equation formula to decide if the decision to initiate business with you is in their best interest. The formula is very straight forward as it only reviews if what they are getting is more than what they are risking to acquire it. You can heavily sway this formula with no-risk trials, guarantees (as mentioned above), added-value incentives, personalized return policies, and more.
When looking for training material to deliver workshops to your sales staff, you should consider both instructor led training and also self-paced eLearning solutions. Both of these types of learning solutions have their time and place. They also both have their own pros and cons. The trick is to know when and how to use each method. Doing this will allow you the get the most out of each method for you and your sales staff.
Presto!
Congratulations,Cheap Marcus Allen Jersey, your initial advert has got the phone ringing or your website clicking. Your prospects are contacting you with questions, order inquiries, and more. Now, how do you get them to buy from you in this hyper competitive over informational marketplace? You have to start with these three basic buying principles:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Four Steps to Sell New Business For Professional Firms
Friday, July 13, 2012, 7:15 AM
[General]
New business is the lifeblood of any professional services organization. A filled pipeline of future clients or projects is essential for the growth and, in some cases, even the continued existence of smaller firms.
3. Concentrate on referrals. One of the possible pitfalls for natural "rainmakers" is they may be more intent on finding new clients rather than serving their current clients. That's where you come in. It is a truism that there is no better advertising than satisfied clients. By concentrating on giving every one of your current clients the best in service, you will be building future business. One more thing: be sure you ask for referrals. It's not unprofessional or beneath anyone to ask if your clients know anyone else that might benefit from your service. It's just good business.
Ultimately, success depends on how each of us makes use of our abilities. Born "rainmakers" get out and meet new clients in a way that is appropriate for them. But if you aren't a rainmaker, don't despair. Simply use those marketing and selling techniques that make best use of your unique personality and expertise to build your business.
4. Use the web. Of course, everyone has a web site and there are millions of sites out there. But you want all those prospects who have met you in the course of your volunteer work, read about you in a newspaper or been referred to you by a current client, to have a source of information on you and your practice at their fingertips. You don't have to spend thousands of dollars. Just get a web site set up,Cheap James Starks Jersey, add a couple of simple pages that outline your expertise and make it easy to contact you. Then give your web address to everyone you encounter and you will be selling 24 hours a day, without having to shake a strangers hand once.
2. Become a local authority. In our information age, the ability to inform your potential audiences is a great asset. Volunteer to write a column for a local newspaper, a local community web site,Cheap Shawne Merriman Jersey, or other media. You could also send a note to your local television or radio station telling them about your firm's particular expertise and that you would be available to comment on any story that needs your input. If you don't do it someone else will. You can also show your expertise through a recurring newsletter sent to your firm's prospect and client lists.
1. Join groups and get involved in committees and panels that allow you to show your dedication and ability, but don't rely upon overt showmanship. For instance, in a group like a Chamber of Commerce, don't rely upon networking events to meet new prospects, but volunteer for a communications position, for instance, that allows you to interact with members in a less pressured situation. Find positions in which you have to talk to members on a continuing basis about the group's functions. You'll get to know more people and they will get to know you and your firm.
I don't think so,Cheap Lance Briggs Jersey, and here are four strategies for becoming a "rainmaker" even if you aren't the life of the party and don't see yourself as a new business generator.
But what about those who don't possess these natural skills? Are they doomed to lesser positions or owning smaller firms that don't grow?
The task of bringing in new clients and projects usually falls to the firm's "rainmaker," an individual fortunate enough to combine technical expertise with a natural ability to network, attract new business and find prospects. As a marketing manager for an international accounting firm I saw these "rainmakers" rise to leadership and ownership positions.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Increase Your Sales With the Annuity Sales Lead
Friday, July 13, 2012, 5:48 AM
[General]
So,Cheap Fred Taylor Jersey, these are some of the important aspects that you should keep in your mind before you get involved in the market.
You should also consider your leading system before you get involved in the investment market. Many people try to sell annuities in order to make their future more bright and secure whereas some people try to sell them in order to improve their financial condition. Well,Cheap Julius Peppers Jersey, I would also like to tell you that you can simply become independent after your retirement by selling these annuities. You should always create a proper filter program for yourself so that you can easily enjoy a particular salary every month.
Most of the people try to sell their annuities so that they can easily make a good amount of money for themselves. Selling annuities is really the best method through which you can protect yourself from the financial crisis. Annuities are really the best money earner. It does not matter at all that how you are selling your annuities but you can simply make a good amount of money for yourself by selling them. Selling of the annuities does not depend on the company in which you are working. There are many people who love to sell annuities but everyone wants to become a successful seller.
There are many people who try to sell annuities but they are not at all aware of the accurate process which is required to become a perfect seller. The most important thing that you should consider is that how to get involved in the market. There are many people who simply think that annuities are only meant for the rich peoples but it is not the actual case. Annuities are really the most common element of the financial market and they are meant for every person. It does not depend on the financial condition of the person or any institution.
You can easily keep yourself in the position to make a single deal with the help of annuity sales. You can also avail yourself with a good income every month by selling these annuities. The income potential of an individual completely depends on the number of people who are involved. If your get involved with more number of people,Michael Jenkins Jersey, then it will surely affect your income potential. There are many people who select annuity sales as the best supporting form. It is just because this selling process includes the benefit of the seller as well as the buyer.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Basis of Sales Has Remained Stagnant
Friday, July 13, 2012, 5:48 AM
[General]
ENTER BUYING FACILITATION
Until Buying Facilitation there has never been a way to attend or have influence over the private 'stuff' that goes on that we are never privy to. But make no mistake: the buyer has to manage these internal issues, these relationships and political mine fields.
Just like you couldn't walk by a great house and walk in and buy it, and then go home and tell your spouse that you just bought a house and now you'll be moving, buyers can't just recognize a great solution and bring it in. People must buy-in. Technology must work around it. The work-arounds that hold the current problem in place must be re-directed. Sales doesn't do that. You can't do that. But the time it takes buyers to come up with their own answers is the length of the sales cycle. And you asking them how it's done, or who decides it is still acting from a needs analysis/solution placement head set: even if you know how it's done (which even the buyer doesn't), or who the decision makers are (which the buyer doesn't know at first, and an outsider could never influence), it won't affect the route the buyer takes off-line.
What the sales model still does not handle at all is the How.
Using Buying Facilitation you will be able to get onto the buyer's buying decision team on the first call. Yep. Once you stop attempting to understand their 'pain' and place your solution, there is a whole different set of possibilities.
Those are a few of the questions buyers must manage. Do they sell your product? Well, yes and no. Not specifically,Cheap Desmond Bishop Jersey, but until buyers manage some of these issues, they can't buy anyway. Your choices are to act as a neutral navigator and help them walk through their decision issues (with no bias or solution push) or sit and wait til they've done it themselves.
As my friend Roger Cauvin says, "The pain is in the buying decision process."
At the end of the day, the buyer still has to buy. At the end of the day,Cheap Mewelde Moore Jersey, until the buyer says 'Yes' and gives you a check, you haven't made a sale. And all of your permission marketing, spin, digital body language,Cheap Michael Irvin Jersey, lead generation, and understanding of who and why and when and if a buyer buys, does little more than find the prospect, follow the external activities of the prospect, and then hopes - yes hopes - that the buyer will come back and choose you.
I believe that basically, sales has not changed since the beginning. Sure, the bells and whistles have changed: it's far, far easier to get leads and interest; it's much simpler to get your message out; it's much quicker to find out whatever you need to find out about prospects. It seems to appear as if buyer's buying decisions are different (they aren't, we just know more). But all of this leads to... leads to what?
How is the prospect managing their issues? How will they know if it's worth it to seek a solution that might work better? How will they know that one solution over another will fit within their environment? What has stopped them from seeking a solution until now? How will they ensure that the new management will have their interests at heart? These are just a tiny fraction of the questions buyers must answer before they make a purchase. And sales does not help them address these issues, nor does your charming personality and fabulous solution.
So - would you rather sell? Or help buyer buy?
Take a look at adding a new set of skills to what you're already doing. It's an addition to sales, but not based on needs analysis or solution placement. We wait while buyers do this anyway. Why not help them and be part of the solution?
How does the buyer recognize and manage all of the internal elements that must be addressed so s/he can get the necessary buy-in to make a purchase or resolve a problem? How does the buyer align the department heads with the budget issues and the partners? How do the old vendors get re-chosen or deleted? How does the prospect meld the old technology with the new, and ensure that there is still enough work for the tech guys, 0r make sure that the users still are on board when they don't like the new software?
Because until or unless all of this takes place, until or unless there is buy-in, until or unless the buying environment is able to agree to bring in something new (a solution) and ensure that the 'new thing' won't permanently damage their current working environment, they will not buy.
And there is no sales model that helps the buyer manage the off-line, behind-the-scenes decision issues. Because the sales model is perfect for understanding and assessing needs, digitally following the observable buying behaviors, and placing a solution. But it still, with all of our technology, cannot influence the prospect's private discussions and meetings that greatly bias the buying decision.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Things to Consider When Establishing Your Maternity Wholesal
Friday, July 13, 2012, 5:47 AM
[General]
The reason behind this matter is that once you acquired the stuffs from a supplier that is not specializing in maternity clothing,Cheap Hakeem Nicks Jersey, the style might be compromised. Meanwhile, another important thing that you should consider when starting up your wholesale clothing business is to put yourself in the buyers place. This means that you must think about for what are their needs and likes in terms of maternity clothing.
Wholesale clothing is good type of business to engage with at these times. It is because of the fact that the demand for clothing is always there. In this kind of business, you can actually generate big profits merely because the products that you are going to sell are highly profitable. However,Cheap Russell Okung Jersey, in order for you to have this it is important for you to find a good supplier.
Another important thing that you should remember when you are planning to establish your own maternity wholesale clothing business is to order stuffs from the right supplier. There are manufacturers out there that are specializing in producing maternity clothing. It is important for you to get the stuffs that you are going to market from suppliers that specialize in maternity clothing rather than in a typical manufacturer that covers almost all type of clothing.
With so many types of clothing that you can market at these times, it is important that you will be more particular first in this matter. It means that you should be particular with the kind of product that you are going to offer so as it will be easier for you to start up your business. One good type of clothing that you can consider to offer is the maternity clothing.
Maternity clothing are specially tailored for pregnant women. Without a doubt, all pregnant women out there will be in need to purchase maternity clothes so as they will comfortable during their pregnancy in terms of the clothing that they wear. As everybody knows,Cheap Ike Taylor Jersey, women are fussier when choosing their clothing rather than men. This is why you need to keep in your mind that the style and fashion should be present in the maternity clothing that you are going to vend.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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