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How Do We Sell If We Don't Understand Needs
Sunday, July 1, 2012, 1:29 PM
[General]
GATHERING DATA AT THE WRONG TIME DOESN'T HELP BUYERS BUY,Cheap Jack Lambert Jersey
I recently spoke with a potential vendor who I was referred to. She automatically assumed I was ready to buy because of the referral (I certainly was not), and she went ahead gathering data (that I found myself very reluctant to give since I didn't know her or trust her yet) and trying to sell her services. When I told her that until I knew how I would have a good chance of getting the results I wanted I wouldn't be able to buy, she was quite adamant: "You'll know when I give you results." Well, in my mind that's kinda foolish. That means I have to buy her services, pay her a lot of money, go through internal disruption, and I won't know until AFTER all that whether I'm going to be successful or not? Before I'd be able to choose her, I'd need to figure out the criteria I'd use to know if her suggestions, her personality, my needs,Cheap Kenneth Moore Jersey, my market, my folks who would be working with her, my company, would act together in a way that would bring me the change I'm seeking. And if it would be worth the money and disruption. She'd have been far better off to have used a Facilitative Question:
GOING INTERNAL
You can add a new set of skills to what you're doing already, and actually become a part of your buyer's buying decisions. And, when it's time for you to understand, you will be there with just the skills you need to do it. But first, let's help manage the private process that you've left unattended until now.
Where do buyers go when they say, "I'll call you back?" They go internal, to make sure the department heads are in agreement,Cheap Buffalo Bills Jerseys, that the status quo can allow change without creating a mess, that the historic fight between rival teams is cleaned up, that the new software will work with the old. Until or unless they manage the internal stuff of relationships, initiatives, rules, etc., they will not be in a position to buy anything. Regardless of their 'need' or 'pain.'
Sales is faulty and only manages needs assessment and solution placement where it is imperative that you understand. I'm suggesting you acquire an add-on skill set to merely act as a GPS system that says left/right/left, through the maze of the types of decisions buyers must make as they consider their internal, systemic issues that hold their status quo in place. Until they do this, they can't buy from you anyway. But when you use Buying Facilitation first with them and do some neutral navigation that is system- and change-based, you will be placed on their Buying Decision Team.
Until you realize there are actually two different types of decisions buyers must make - the vendor/solution decision that you handle, and the behind-the-scenes issues that they must handle first - you will be trying to understand too early and not be present to help them with the main decisions they must make first.
How would you know before we begin that you would have a good chance of reaching your goals? What would need to happen within your organization to make sure they are ready for the type of change you are requiring?
Once a buyer manages the internal issues sellers can use rapport and sales and understanding skills to make sure the solution is superb. But trying to understand the personal stuff is impossible.
It's possible to add a front end to what you're already doing successfully and use a different skill set to help buyers maneuver through their internal pitfalls. But it's not sales. And it has absolutely, absolutely nothing to do with understanding: as an outsider you'll never understand. Can I understand if, in the example above, your spouse is thinking of separation? Or how to handle the bank if you were overdrawn for 3 months last year?
The first thing buyers do - well before they are ready to choose a vendor or a solution - is to figure out what needs to happen internally for them to be assured that they can achieve excellence AND keep their organization in tact. THEN they are ready for you to understand their need and place your solution. The sales model does not help the buyer at this initial part of their decision cycle because it's private, unconscious, idiosyncratic, and for insiders only. But they must do it - and we needlessly wait as they do. It would like finding the house or car of your dreams before you discussed a move or a purchase with your spouse or bank.
When people first hear about Buying Facilitation, they ask: 'But if we can't ask about needs and discuss our solution, how do we sell?'
The short answer is, you don't. At least not when you are accustomed to. Because that's not the first thing buyers need from you. The buyer first needs assistance navigating around their off-line decision issues. See, we actually enter our buyer's sphere far too early in their decision cycle. And we end up attempting to gather needs, understand, and place product before a buyer really knows how to have this conversation with you.
Think of moving. You and your spouse find the perfect house. Are you going to buy it? Well, that depends on if you can get a loan, or if the school district is viable, or if your spouse really wants that separation, or... And these things are private and off-line and have absolutely nothing to do with the house or the realtor.
It's not about my need or her solution. It's about the issues I need to manage internally in order to allow change to take place in a way that minimizes disruption.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Selling Your Services - When You Ignore This Option, You Los
Sunday, July 1, 2012, 1:29 PM
[General]
There is one often ignored option that leads to more lost sales than any other option. This is the option of doing nothing. Doing nothing is always an easier choice than doing something unless you prove that idea false.
What they want to know is if your option is a better option for them than the options that don't pertain to you. They want to know the way your service is delivered matches the way they perceive as the best way for getting the help they need. You can help them by helping them review the pros and cons of all their options not just the option of working with you.
In other words,Patriots 2012 Super Bowl Jerseys, you have to help them tell you how things will be when they have what they want. Keep probing into the ways it will impact them in other aspects of their lives. You can literally see the value in the eyes of the potential client as they describe these things to you and feel their momentum shifting from doing nothing to having to take action now.
When you think about options you probably think about one way you might work with a potential client versus another way you might work with a potential client. You will need to do that when you hold a serious conversation about working together. However,Cheap Matt Leinart Jersey, when you put these service options too early in the conversation you miss out on all your opportunities to work with a potential client.
They will also compare options that are similar and different in price to your service. Most service providers miss the mark when it comes to price. You think your buyers price concerns are about paying less. Their real price concerns are about perceived value. They want you to help them see the potential value they can expect from your service.
When your potential client thinks of options they are thinking of all their options. They know there are options that are similar to your services in delivery. They know there are options that are different from your services in delivery.
Buyers go through a process when they are deciding to buy. This process can happen in an instant,Cheap Andre Smith Jersey, or it can take a very long time. The process is shortened when the seller does a good job of matching the buyer's process.
You don't prove the option of doing nothing as the easier option false by openly challenging your potential client. You do it by helping your potential client contrast their present to a detailed vision of the future they desire. This has to come from them not you.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Increase Your Sales With Actionable Emails
Sunday, July 1, 2012, 1:29 PM
[General]
If you have a lot of information to share or gather, consider a different approach than email. It may be more effective to convey a project update in a project status report and ask just two questions in the email. Or, to present a recommendation in a proposal document and tell your contact in the email that you've included a great idea in the third paragraph on page one.
Recognize that email is an interruption that they typically haven't allotted time to manage into their day like they would a scheduled meeting. You can't expect to get all the answers you would during a meeting, in the course of one email.
You thought your detailed sentences would streamline the sales process, simplifying your prospect's effort. You tried to help your client avoid another meeting by sending your list of questions through email instead.
Consider who you're emailing. If you're selling to small and midsize companies, the decision maker you're working with is frequently the owner or a top executive with multiple responsibilities across the company from performing work to setting the business strategy. Several company presidents I work with sell, install, manage technical consultants, and plan the direction of the company all in a normal day's work. If you're selling to enterprises, your key contact is most likely a manager with too many assignments on his plate, acquired as the company downsized, as well as multiple vendor contacts. They're all very busy people wearing too many hats.
And what happened? No response.
Start a conversation. Limit how much you ask or share. Keep your emails brief so they're a quick read and simple to respond to. Keep in mind that email can be a conversation. It's okay to ask for clarification, or ask the next question. 434 words,Cheap Brett Favre Jersey, no matter how well organized, are still a lot to read, absorb and reply to. If possible, try to stay under 175 words.
Write your emails to look fast. The faster it looks to handle, the better your chance of getting a quick response. Vary your paragraph lengths. Avoid long paragraphs. Use bulleted lists, limiting the number of items to five or less. Keep your signature short. Long signatures give the appearance of long emails.
Make it simple to reply. Ask only two or three questions at once. Questions become action items when sent via email. Your objective is to reduce the number of to-dos you place on your contact to speed their ability to reply. If you have ten questions,Cheap Tennessee Titans Jerseys, consider scheduling a meeting.
I hate long emails. They take too long to read and typically include action items I just don't have time for. No doubt you've experienced it, too. Your customers are no different and it's impacting your ability to close sales.
Sure, you carefully word your email,Cheap Barry Sanders Jersey, expanding your questions to avoid being misunderstood, or outlining a great recommendation. You format it with underlining and bolding to call attention to critical details. You use bullets to make it simple to read. You're friendly throughout, sometimes even using a pretty color instead of boring black or blue.
Neither your prospects nor your customers appreciate the effort you put into that perfectly crafted 434 word email.
Make your emails easy to respond to and you'll discover that both customers and prospects you're working with will respond more promptly and keep your sales process moving forward.
But it didn't work. You received no response because it was felt too time consuming and difficult to do. Use these tips to make your emails actionable.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Mind Blowing Business Profits in Tough Times by Maximizing Y
Sunday, July 1, 2012, 1:28 PM
[General]
With all the innovative studies,Cheap Eric Berry Jersey, information and ground breaking discoveries in the area of human success dynamics, we have missed the signs of the times. The most established training methods, programs and seminars have the philosophies and techniques that were relevant and used over 50 years ago in business and sales. Don't get me wrong; it's not that these techniques and principles are not relevant today. They are applicable in context as a principle but need have their application updated to the current times. Part of that update incorporates this current marketing trend called Relationship Marketing.
Offer a monthly update. Give information on lifestyle and industry specific topics. Offer free assessments, discoveries and fact-findings white papers. Sell them on your process not your product. Have a series of questions that you can ask at a deeper than surface level to show that there is more to know than what the Internet offers for information.Relationship Marketing is the new thing business is talking about and without it your business will miss a fantastic way to establish solid sales. Make your client database work for you by becoming the information resource of choice for your clients.
Let's build better client loyalty!
Relationship Based Marketing is the concept of building a relationship with a potential client with your business long before they need your services. To maximize this idea, you would want to establish yourself as an industry specialist or a resource center. That way whenever they need help wading through all the available information that is available to us they will look to your business for information. Years ago,Cheap Champ Bailey Jersey, salespeople were the gatekeeper to the information the consumer needed to make purchases. Today's business and sales people must educate long before a potential client makes a purchase.
Today buyers have access to information that business and sales people didn't have 20 years ago. The challenge for them is there is too much information for clients to discern what is relevant. As business people, our role hasn't changed much; it really is the same in principle. The client still wants us to be knowledgeable, reliable and honest. Our job is to know the sales process and guide them gently through the process to make sure they have clearly identified what they want. Then, we help them get it.
Solid business principles can be applied in today's context.
I have learned over the last number of years that change comes and most people miss it. They keep running their business, doing the same old things and habits, day in and out. That means they stick with what they know,Cheap Zach Miller Jersey, never challenging the status quo. The point being that this particular phenomenon applies to what I see in the sales training and business coaching industry.
The old way of doing business development is new again.
There's a new kid in town and his name is Relationship Marketing. Business and sales professionals are seeing the benefit of this unique strategy and applying it. It is critical to build tight relationships these days. And building those relationships looks different than it did years ago.
Here's a new way of doing business development:
Here are some thoughts to help you build solid relationships with your client:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Liars, Cheats and Charlatans
Sunday, July 1, 2012, 1:28 PM
[General]
ALWAYS do what you say you will do.
Virtually everyone has encountered a liar, cheat or charlatan in their life. From the curbsider who sells you a used car that is a lemon, to the sales person who says that 'everything' is covered under the extended warranty program, to the person who tells you an expensive system is guaranteed to improve your company's results. We've all been there. And so have our customers and prospects.
Sounds simple, doesn't it. After all, you're honest and would never consider misleading a customer or prospect, right? Well, let me ask you this: have you ever forgotten to make a follow up call, been late for an appointment, or stretched the truth about a product's capabilities? Then, my friend, you have just given your prospect a reason to doubt you.
And in today's highly competitive sales world, there are many people who are willing to stretch the truth, mislead, and misinform prospects in order to capture a sale. It's a safe bet that all of your prospects have encountered at least one of these sales reps. Is it any wonder that they won't take your call or that they are skeptical about your offer? Can you blame them for refusing to listen to your pitch?
Since the beginning of time people have had to deal with liars, cheats and charlatans. One of the most famous was Charles Ponzi, who in the early 1900's, invented the "Ponzi scheme" which is a scam that relies on a pyramid of investors who contribute money to a fraudulent program. The most recent, high profile cheat was Bernie Madoff who bilked almost 65 billion (yes, billion!) dollars from investors over a period of twenty plus years.
This means that you need to find ways of establishing your credibility. You need to demonstrate that you are reliable and trustworthy. Although you may behave in an ethical manner, new prospects may still harbor seeds of doubt until you prove otherwise. Here is a simple way to achieve this.
However, these pitchmen know how to manipulate people, tug on their emotions,Cheap Desmond Bishop Jersey, concoct a great tale and spin their story to each person's motives which,Cheap Redskins Jerseys, in many cases, is get-rich-quick. They often develop a close relationship with their 'victim' and know exactly how to convince them to invest.
Unfortunately, you don't get as many second and third chances as you used to. That means you need to be ultra-aware of the promises and commitments you make, particularly, if they're made in the spur-of-the-moment. Before you agree to something, make sure that you can deliver. If you anticipate challenges in your ability to execute—and this includes your company—think twice before you make that commitment. Even a minor mistake can cause a prospect to label you as a liar, cheat and charlatan.
Back in the early eighties, a good friend of mine came across an advertisement that stated she could earn several hundred dollars a week stuffing envelopes. My friend was a stay-at-home mom so she thought this would be a great way to supplement her and her husband's income. She sent a 'small' investment of $32 (to cover the mailing & registration costs) and waited patiently for the materials and information to arrive. (You can see where this is going, can't you?). After several weeks of waiting and a call to the Better Business Bureau she came to realization that the ad and the program was a fraud.
A charlatan is the ultimate sales person although they are incredibly unethical. They possess the ability to persuade, cajole, encourage and convince people to part with hard-earned money. And not just a few dollars, but tens of thousands, hundreds of thousands, and in some cases,Cheap Dustin Keller Jersey, even millions of dollars. As an outsider, we shake our head and think, "How could people fall for that?"
So where am I going with this?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Sale Follows The Close
Sunday, July 1, 2012, 12:44 PM
[General]
There are many factors that differentiate and often impact how effective one is in sales. While most trainers emphasize sales technique, and it is undeniably important, an even more important factor is whether the sales person "closes" the deal. No matter how superb one's presentation is, if the sale is not "asked" for, it will rarely come on its own. Of course, there are exceptions, but how successful one is as a salesperson is determined by one's closing ratio, or percentage of sales per presentations give. While a certain number of sales may just "fall in one's lap," the effective salesperson realizes that he must close in an effective way.
Each individual finds different techniques more effective for their personality, and their "comfort zone." It is important to understand that good closing technique does not necessitate being pushy, or overtly aggressive. In fact, quite often the opposite is true. Sometimes, it is as simple as asking,Cheap Michael Bush Jersey, "What do you think?" or "Doesn't that make sense?" and then effectively listening and waiting for a response.
4. Then, follow up by recreating the need and "getting back on track," by saying, "In light of this... "
1. Restating the objection or question, and asking if that is indeed the objection, so as to have the ability to address the true concern. A simple way to do that is to say something like, "In other words, you are concerned about..."
Sales people should look forward to objections. I have given many courses on "Answering Objections," and often written about this. If someone states an objection, following a simple step by step, five step procedure, will generally effectively respond to the question. The fifth step in that process, is closing once again. These five steps are:
Salespeople must avoid the trap of interrupting, and in my three plus decades of training people in this discipline, I have emphasized a concept that I refer to as "Z.T.L." or "Zip the Lip." Simply stated, one should think of this as a sort of game, and after a question is asked by the salesperson to a customer or client, the first one to speak will almost invariably "lose," meaning if the customer responds he will buy, and if the agent speaks first, most clients will not buy.
5. This fifth step is the one that for some reason many individuals in sales never get back to and do, yet, without this step, the probability of a sale being given is severely diminished. This step is the close, where you can say something as simple as "Doesn't it make sense to... today? Then wait for a positive response, and continue with the two or three option approach, thus avoiding the "yes or no" alternative. For example, ask which of the two or three options is best for them. Again,Cheap Brent Celek Jersey, zip the lip, wait for a response, and then take the order.
3. This step is to actually answer the objection slowly and carefully and thoroughly.
2. Next, it is essential to empathize. One should understand that this is far different from sympathizing. Empathy is putting yourself in the other person's place, while sympathy is feeling sorry for them. A simple statement, like,Cheap Vernon Gholston Jersey, "I can perfectly understand how you feel. In fact, I felt that way, and nearly everyone I have spoken to felt that way, until they realized a few things."
Obviously, this is a simplification of the procedure, but outlines the necessity to become a "closer" and not just a presenter. When a sales person becomes a "closer," it means he is a success!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Best Ways To Maximize Cash Advance Leads
Sunday, July 1, 2012, 12:44 PM
[General]
Maximizing Cash Advance Leads,Cheap Hakeem Nicks Jersey
Internet cash advance leads should be processed as soon as they are received. Making two calls to potential clients instead of one increases the chance of reaching the person over 75%. Some studies indicate only 50% of these leads are called twice; businesses are losing a lot of money on this list. Without contact,Cheap Evander Hood Jersey, cash advance leads cannot be converted into customers; many of these people will use a good company many times and refer the company and salesperson to their friends.
Payday loan leads can be generated by the business through advertisements in the newspapers,Cheap Jamie Silva Jersey, seminars or hosted web pages. These are expensive and time-consuming operations taking valuable people away from direct income generation. The cheapest and best way to get qualified cash advance leads is to purchase them. Sales leads come in two categories: hot (which means client is very motivated now) and regular. The Internet provides hot leads; people searching on the web want instant answers. Handling each type of lead correctly increases conversion rates and profitability.
Cash advance leads are very motivated people looking for an immediate solution to their pressing problems. Being the business or person offering a solution means money in the pocket. Sales leads and mailing list require two separate actions: getting the cash advance leads and processing them. Having a great system for lead generation and working the leads provides income now and in the future. This is the way for businesses and careers to grow and prosper.
Converting your sales leads to customers makes money. Having a good system in place and calling until the person is reached maximizes this investment.
The purpose of getting sales leads is to convert the list of names to customers. Having a great lead management system in place increases this success ratio. Businesses assign this list to salespeople or qualifying people. Qualifying people make the initial contact and determine the seriousness of the inquiry. Potential customers needing an immediate money advance are turned over to salespeople to close the transaction. Potential customers who just got an advance or need one next week or next month are put on a list to pursue. This way salespeople only work with qualified cash advance leads maximizing their selling skills.
The author introduces:
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Get the Ideal Eco Friendly Printing Company
Sunday, July 1, 2012, 12:44 PM
[General]
There are people who have the wrong conception that switching to green printing makes them to spend a lot of money. If you do not have any idea which type of printing company would be the best for you,Cheap Cameron Wake Jersey, then you can always get printing company Australia where you would find that they use all the latest technologies and also do not emit any pollution out of it. You would definitely feel that you have taken the right approach in making the environment clean and green by opting for this type of printing.
It is very important to take necessary steps to prevent the planet from being destroyed. One of the most important steps that you can do is to get Eco friendly printing company for all your printing process. As you know that a normal printing press makes work much faster by processing prints at the speed of the light,Cheap Jets Jerseys, so you can get to save a lot of your time by choosing this type of printing press. If you wish to save paper and prevent cutting down of trees then you can come up with different initiatives. You can register yourself for e bills where you would get all your bills online. The best part is that you can pay the bills online as well where you can save a lot of your time from going to the payment shop. This could be a very positive step that you can take that would help in saving our planet.
You can also opt for offset printer in Sydney where you would get all your printing works done in just a short fraction of time. So you need to take the right step in saving the world from global warming. Well there are lots of other different ways how you can prevent the world from being destroyed. You must make sure that you take a positive step at the earliest so that we can enjoy living in a pollution free environment and also lead a healthy and care-free life ahead. You must ensure that your children do not suffer from any dangerous situation.
The author introduces:
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Learn Sales Techniques to Gain the Upper Hand in Business
Sunday, July 1, 2012, 12:43 PM
[General]
If you need to work on refining your sales techniques, you might want to consider a program called "Sales Breakthrough System Home-Study System - Sell without the Slick." This is one of several online programs sold over the Internet. Going through one will help you learn the techniques needed to make a successful transaction.
It also helps to like what you are doing. You have to have faith in the service or product because this passion will come out in your voice. If you don't believe in it,Cheap Shannon Sharpe Jersey, people will hear this. They have a way of reading between the lines. For those who believe in what they are doing and know they can make the sale, it helps to know how to approach the client and work with them through the end.
When you have been in the business long enough, you quickly learn that sales techniques don't always work across the board. When you are dealing with different personalities,Cheap Darrelle Revis Jersey, it is important to learn how to tailor the sales conversation in a way that makes the customer interested. Some people do better when you approach them immediately, while others need a more subtle approach. You have to let them look and then start talking. The most important thing is to never be pushy and to talk to the customer in such a way that they never know a sales technique is being used. Then both parties can leave feeling good about what happened.
Today's global economy is extremely competitive,Cheap Vikings Jerseys, and companies are always fighting to gain the extra edge. This can be difficult because the competition will have the cultural knowledge, rules and price terms all in hand. This is why it helps to know certain sales techniques because it will help you get the upper hand in a tight worldwide economy.
The author introduces:
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How to Sell Coaching - Are You Using This System
Sunday, July 1, 2012, 12:21 PM
[General]
Step 4 - Setup a powerful members area for your clients with quality video training system.,Cheap Deion Branch Jersey
Step 5 - Setup weekly group coaching calls and provide free one on one email coaching.
Providing quality content to your niche audience will easily help you to boost your credibility online. People visit on the net to get quality content on the topic they are searching for and to get solution for the same. If you happen to provide them quality content absolutely free they will consider purchasing your paid products and you can then easily promote your coaching program to your visitors. It is important that you get started building a highly targeted list of subscribers from the start.
Step 3 - Get started promoting your coaching by providing more free valuable content through teleseminar.
Step 3 - Get started promoting your coaching by providing more free valuable content through teleseminar.
Group coaching call will easily help you to spend less time and earn more money out of your coaching members. Also consider providing one-on-one e-mail coaching program and this will easily help you to retain your members for a long time to come.
Building a list is extremely important if you want to drive massive traffic to your coaching program in the long run. Your list will help you to make massive income out of your future offers if you happen to build a strong reputation and relationship with them. Use the power of Teleseminars to boost your online credibility.
Step 1 - Setup a content oriented website that builds your online reputation.
Set up a simple members area for your coaching program and include quality content videos out there on a regular basis. A regularly updated members area has high value and your coaching members will stay subscribed to your coaching program for a long time to come due to this valuable offer. Set up group coaching calls.
Step 1 - Setup a content oriented website that builds your online reputation.
Step 5 - Setup weekly group coaching calls and provide free one on one email coaching.
Step 2 - Start building a list and give them a highly valuable free gift.
How to get your coaching sales to rock? What if you discovered simple coaching selling tips that will boost your sales counter right through the roof? Here are 5 simple steps to get you started.
Here are step by step details that you can apply quickly and easily.
Teleseminar will help you to boost your coaching conversion rates right through the roof for a simple reason that they will help you to speak with your prospective customers easily and get their questions solved. This will get them to trust you as an expert in your niche and they will need more quality content from your side to help them improve their life. Here you can easily promote your coaching program and if you provide them a limited time discount offer they will get into your coaching almost instantly. Your members area will help you to retain your coaching members for a long time to come.
Step 4 - Setup a powerful members area for your clients with quality video training system.
Step 2 - Start building a list and give them a highly valuable free gift.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
5 Considerations For Earning The Complex Sales in Complex Ec
Sunday, July 1, 2012, 12:21 PM
[General]
Consideration #5 - Have a back-up plan. Even the best salespersons who have done everything correct face situations where they fail to earn the sale. When this happens,Cheap Vincent Jackson Jersey, having a back-up plan is necessary given the amount of resources that have been invested to secure the buying commitment.
Consideration #3 - Identify what has been done and what has not been done.
Many complex sales exist due to failed efforts of not earning the sale by another company or unexpected obstacles happen delaying the buying decision. When you understand what past actions have taken place leading to up to this point and what else needs to be done,Cheap Emmanuel Sanders Jersey, you can position yourself in a positive position instead of a reactive one.
Consideration #1 - Have a complete understanding of the qualified potential customer's (a.k.a. prospect) buying process. What this means is that you must know all the players at the purchasing table. Additionally, knowing if any of these individuals are due to leave or retire is also critical. Discovering this information is not easy. However if you have built relationships within the company and related industry, it may be a little easier.
The actions from these five considerations will look differently. However,Cheap Robert Meachem Jersey, by investing the time to think about these issues may help your company be successful when engaged in a complex sales process.
What use to be a simple sale is now more complex. During challenging economic times, selling becomes more complex from the rotation of decision makers to the limited discretionary funds to the fear of making a buying decision. These 5 considerations may help you through this sales process.
Consideration #2 - Leverage their urgency criteria. Knowing the time frame for the need that your products or services are meeting is essential. If you can leverage that urgency through specific calls to actions to making your offer time driven can help to expedite a successful conclusion to a complex sale.
Consideration #4 - Bridge the commitment gap. In many cases, a complex sale creates buying commitment gaps within all levels. Understanding why no action has taken place or what is keeping action from taking place can be directly connected to some commitment avoidance. Being able to close the commitment gap or gaps is necessary for the transaction to move forward.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Hidden Sales Opportunities in Tendering
Sunday, July 1, 2012, 12:20 PM
[General]
What give your credibility?,Cheap Terrell Davis Jersey
Having won a previous tender
Current clients
Now you can see that where your strengths lie, aim for tenders that require these strengths.Try to respond to tenders that reflect the above areas. You might be thinking "Do tenders like this come up"? When you subscribe for "Tender Service" you will be surprised to see many tenders that match exactly with your strong points.
Write down relevant details on a piece of paper.
It is alliances that should be given thought to prior to the tender being released,Marcus Allen chiefs Jersey, as they do require time to establish. Start to give the thought to other firms you should have in your back pocket for such time that a tender requires a blend of services. May you have seen tenders in the post you could not respond to because these alliances were not yet established.
Occasionally, to win a tender it may be necessary for your company to form strategic alliances. In the case that various skills are required to meet all aspects of the tender. This may be achieved by two or more firms working together.
What is your expertise?
Quality assurance
Do you have a particular pricing advantage?
Once again,Cheap Lance Moore Jersey, write down three services or areas do you see you need to create strategic alliances in?
Respond to tenders that suit your firm and not for your firm to be changing to suit the tender.
Do you have guarantee and/or references?
You will need to identify what your company is extremely good at and competitive in delivering. No doubt you already know this but take the time now to write it down. This also helps in not getting side tracked and keeping your marketing in line with your competitive advantage.
Of this list which activities do you see as being your core business and that you can provide most efficiently?
Identity your Strength
"What do you do well"?
Others
Write down relevant details
In order to focus on winning a tender it is necessary to have a very clean insight as to what your competitive advantage is and how to use it.
Competitive Advantage
List that your business provide?
There are many on line tender information providing websites like You can also visit this site for latest tender news and articles. So you can plan your response to tender invitation today and get lots of business possibilities in government sector.
Strategic Alliances
Respond to Tender That Suit Your Firm
Awards
What geographical areas can you cover and manage efficiently?
Aim for tenders that require your strong area
It's time to clearly define your competitive advantage.
Rather than two firms losing a tender, by forming strategic alliances they create a competitive edge and are more likely to win the tender as a team.
Items in your business you can use to differentiate yourself from your competition.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Digging Deeper for a Lasting Connection
Sunday, July 1, 2012, 12:20 PM
[General]
Like all things that reap the greatest dividends in the long-run, this kind of work takes time and forethought to do properly. And yet this is a must-do activity. This is an investment that will prepare you for the executive-level conversations that you are going to need to have on a regular basis.
Emphasize results
Ask yourself: what is the primary purpose to what I do? Your primary objective needs to be about far more than "to sell more stuff," or even to constantly fine-tune your sales process. If large accounts form part of your target audience,Cheap David Garrard Jersey, the right answer is found much deeper. Your job is to create and nurture a thought leadership position with your executive-level customers.
The Client Engagement Process for Large Accounts
Don't let this happen! Take the time you need to develop a client engagement process that is tailored to the needs and expectations of your select audience.
There are big changes taking place in the marketplace today in how to successfully manage large enterprise accounts. To think like a businessperson who sells-rather than a salesperson who just does business-you must pay careful attention to managing every one of your accounts strategically.
Results matter. This is particularly important if you are trying to grow a small account into a larger one. Your prospects want to know more than just what your product or service promises to do they want to know how you will improve their business or their personal lives. Commit showing results. After implementation,Cheap Zach Miller Jersey, and they've become your customers, demonstrate on an on-going basis the results they have achieved as a direct result of doing business with you. Feed those results back to the client as a reminder of the value you are bringing. This will ensure you are considered for future projects and elevate your relationship to that of value added partner
This requires that you develop an understanding about the unique needs of a very select group of clients, getting you much more comfortable selling at those senior levels.
Get it right and the opportunities are lucrative. However, let me be blunt: this is where I see many people fail. They perform all the steps expected of a salesperson in terms of product knowledge, but don't engage their executive audiences as peers and lack the insight that can only come from careful reflection.
This is a mistake that comes with a terrible price. If you're unsuccessful in making a peer to peer connection, you risk getting pushed down to lower levels in an organization because you'll be perceived as someone not equal to the buyer, as a seller, who does not share the same values as those within that influential circle of decision-makers. This will permanently damage your ability to build a relationship with a prospect at this strategic level.
What problems preoccupy your targeted prospect on a regular basis? Know this and you gain an understanding about what matters to them. Be knowledgeable about those problems and their potential solutions and you have found a way to relate in a more meaningful way than to be merely talking about your product or service in terms of features and promises.
Noted psychologist Daniel Goleman tells us that effective leaders in a wide range of fields all share a common trait, which he calls emotional intelligence. He argues that this consists of five skills: self-awareness, self-regulation, motivation,Cheap Wilbert Montgomery Jersey, empathy and the ability to build good rapport with others. Think strategically and communicate using these well-honed skills and you will be more effective at demonstrating how your product or service is a lasting solution to the problems they have. Just as important, it will entrench you as someone who "gets it" in terms of how you are perceived by your clients as having an understanding of what they are trying to do in their work.
Focusing on results means that you have to always be thinking about what you are doing to help your client solve the problems they have in business-a far more productive activity than spending your time just thinking about how long will it be before you're able to sell more stuff to them again.
Consider your emotional intelligence
Understand what matters to them
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What Do You Think - Yes Or No (Closing the Sale)
Sunday, July 1, 2012, 12:20 PM
[General]
Sales pros never ask a yes or no question but we want a yes or no answer. The best of the best closing questions include:
Our revenues are not meeting expectations.
My boss has been traveling and we can't seem to connect.
We're still looking at a couple of options.
We think we'll be making a decision in a couple months.
I'll be meeting with the owner soon to discuss your proposal.
Call me back when the plant expansion is completed.
Have you ever been a victim of stalling tactics? Of course you have,Cheap Jay Culter Jersey, and I've seen them all.
If they are still stalling, don't waste any more time; concentrate your efforts on prospects ready to purchase.
Did you make a New Year's Resolution?
Do you have a 2010 sales plan?
Have you ever won the lottery?
Did you ever get a speeding ticket?
Are you involved in the community?
Wait for an answer. Listen to their response. Do not interrupt but let them explain and you may hear exactly why they are not going to buy. If there is a slim chance they will move forward, you will finally know the answer.
Some prospects do the ultimate in lack of courtesy: they are non-responsive. Voice mails,Cheap Colin Kaepernick Jersey, text messages and emails are not returned. Certified mail,Reggie White eagles Jersey, faxes and FedEx packages could all be piling up in the in-basket. Bad form.
What do you think?
In your opinion, what do you think will delay your company from moving forward with our program?
Yes or no questions are easy to answer. Sales folks want to hear yes but more oftentimes hear no. Sales pros can handle no. We know that no might actually mean no. Sometimes a client stalls on making a decision for days, even weeks. The sales person is forced to make a difficult decision: should I follow up again, and again and again? Or should I forget about it and move on? The sales pros will always follow up because there is still a chance for a positive outcome. It took me two and a half years to seal the deal at one Kroger division. What we really want is for the client to buy our program or have the courtesy to say, "No, I am not interested."
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Commercial Cleaning Sales Closing Techniques
Sunday, July 1, 2012, 12:20 PM
[General]
6) Close with a Lead In Question - This closing technique would sound as follows: "Mr. Customer if we could do "xyz", would you be prepared to go ahead and move forward?"
There are many more closing techniques you can use in your cleaning sales operations, but these are the easiest and smoothest to implement. Keep in mind you should utilize the sales closing technique that fits your personality, customer's personality and customer situation. This is not a one size fits all. The great news is you are in the driver's seat and through your sales experiences you will find a technique and approach that works best for your commercial cleaning company.
It is important as you reach the closing stage in the sales process you take an active role. Unfortunately,Cheap Ronnie Brown Jersey, what tends to happen is the cleaning sales professional calls the customer to obtain a status on whether a decision has been made, day after day, week after week,Cheap DeAngelo Hall Jersey, and eventually becomes a nuisance.
There are closing sales techniques you as a cleaning services sales professional can implement in order to make the closing stage smoother for both the customer and yourself.
5) Criteria Close - It is imperative you understand from the beginning of the sales cycle what is the criteria the customer is using to make a decision. This will help you position your cleaning solution and at the same time prepare you for the criteria close that goes as follows: " Mr. Customer when we first met you shared three criteria for making a decision and I would like to recap how we meet each criteria. Now that I have shared how we meet the criteria are you ready to move forward?"
3) Close with Options - Give the customer two choices and let them pick what works best for them. An example is: "Mr. Customer would you like to commence service on December 1 or January 1st, what works best for you?"
4) Close with Direction - In this technique you are describing the plan of action. For example: "Well Mr. Customer since you have a short time frame for service the next step is to execute the agreement today in order to have our cleaning team commence service on the first of the month."
2) Close with an Invite - If the customer does not have any questions on your cleaning proposal ask the customer to try your service. An example of this technique would be: "Mr. Customer if you do not have any additional questions why don't you give our cleaning service a try?"
1) Find Objections - Try to answer objections before they present themselves. Objections are not a bad thing as objections demonstrate an interest from the customer. Acknowledge the objection, confirm the objection,Cheap Art Monk Jersey, and clarify the objection.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Growing Your Business Using Three Simple Steps
Sunday, July 1, 2012, 12:19 PM
[General]
Another sure fire way to help add value to your customer's relationship is to utilize Google's news alerts digests. Google has a free service where you can sign up to have daily or weekly news digests sent to you on a variety of keywords that you previously establish. For example, if you sell lighting supplies, you might consider setting up a Google News alert any time information on efficient lighting,Cheap LeGarrette Blount Jersey, lighting design, or articles on how companies distribute LED lighting on the internet. This way,Cheap Bills Jerseys, the computer and Google will do all the hard work for you. You then need to make sure that you take this information, sort through it, and send it to appropriate any you could send your information to school systems, government purchasing departments, and advertising agencies. This is a great way to help you better endear yourself to your customers.
A surefire way to help your customers grow their businesses is to consider opening up your list of networks and contacts to your customers. Invariably,Cheap William Henderson Jersey, some of your network will need some of the products your customers sell. Like anything, you must do this very sparingly and not abuse your network. However, when you do this, you create a symbiotic relationship between your network, your customers, and yourself. In the end, all three entities will benefit.
Growing your business in any environment is difficult, but in today's market, it is especially difficult. However, there are three easy ways to go about growing your business. You can have deep discounted sales (which will grow your top line, but not your profits), you could acquire more customers (which will again grow your top line but not necessarily make you more profitable) or you could focus on retaining customers. One surefire way to go about retaining customers is to make sure that you were not only talking to them, but also helping them become better. There are three easy ways to help your customers add value that cost you little to no money.
Separating yourself on the competition is extremely difficult today. However, many often say that the most successful people are the ones who work smartest and hardest. These three ideas will show you how to help retain more of your customers by constantly adding value at every interaction. Are you up for the challenge?
Networks and Contacts
While this method is an old method, is certainly tried-and-true. This method involves nothing more than you reading the paper on a daily basis and looking for the names of your customers, or articles that might interest them. This way when you see either of the two, you simply attach a note to the article stating that you were simply thinking of them and would love to talk to them about this idea and one that made you think about them.
Google News
Old-Fashioned Sleuthing
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Low Cost Leads Generation - Tips to Get Started
Sunday, July 1, 2012, 12:19 PM
[General]
This step is low cost when you think long-term. You are able to save time (you don't have to visit each site separately to search anymore) and you save yourself money (the costs are still cheaper than hiring a professional). Most importantly, you are in control. It is you who is finding and generating these leads whether they are for sales or jobs.
So what are some of the ways that you can get low cost leads generated?
Use Leads Generation Programs: These programs are commonly referred to as desktop leads finders. You know how I just told you that you should search online classifieds,Cheap Anthony Munoz Jersey, marketplaces, and more? Well these programs search them for you all at once. So lets say you do that above mentioned search for a "lawn mower." You are searching maybe Craigslist, Facebook Marketplace, and much more! It could be thousands of websites! Moreover, you do everything right from the program window. This means you can see the headline, click on it for more information, see the actual listing in the window below, and even send a reply via email!
Whether you are a looking for sales leads, job leads, or anything in between, you might be looking for low cost leads generation methods. In that case,Cheap Mike Williams Jersey, hiring a professional might be out of the question. This is their job; therefore, they charge a high rate. If you are looking for personal leads or even ones for your small business, you might not have a lot of money to spend. In that case, you want keep reading on because I am going to share some help tips for you.
Find Targeted User Interactive Websites Online: Online marketplaces, online classifieds, online forums, and so forth all fit into this category. Basically, what they are is websites that enable internet users to post and share information. This is a great way to find job or sales leads. Remember, these leads are anything you want or need; it could be a product or service you were looking to buy or someone else who is looking to buy a product or a service that you have for sale.
These websites enable low cost leads generation because they are free to use! Moreover, all you need to do is search the website for what you are looking for. So lets say that you run a local lawn care business. You want to find local customers to target. So do a search on Craigslist. You can find people who are looking to buy a lawn mower (they could use your services until they get one),Cheap Jets Jerseys, people who are outright looking for someone to mow their lawn, and so forth. Since you are looking at the actual website and not just getting a list of sales leads (with names and numbers) you can see exactly what makes them a good lead for you.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Boosting Sales Copy Response Rates With Hand Drawn Arrows, S
Sunday, July 1, 2012, 12:19 PM
[General]
There infinitely many ways to use handwritten effects, but here are just a few suggestions:
The goal of good sales copy is driving people to take action. If there is no call to action, then what is the purpose? In order to drive that action, the copy must make it absolutely clear, what the desired action should be. The reader must intuitively be able to navigate the copy, and understand within a moment, what the copy is about. Copy cannot send mixed signals about what the reader should do.
Stars
There are many ways to add hand drawn effects and you'll have to find what works best for you. When actually printing a sales piece, you can print out one copy, write on it and then simply use a copy machine for either black and white, or color copies (color would be best in order to have the contrast between black and white typed text, and colored hand written effects). You can also draw the effects on paper and scan them into a computer. That way, the effects can be saved as a picture file and then inserted into a document. Another method is to buy an electronic writing pad and then the user can draw and write directly on the computer screen, save the images, and insert them into a document. When working with computer images, it is helpful to have an editing program such as Gimp (free) or Photoshop (not free) where the images can be made to not have any background. That way, it is possible to insert a circle in a document, where the outline appears to be on top of the text but the text in the middle of circle can still be seen (exactly what happens when someone actually circles a sentence of a phrase on real paper).
Use hand written numbers instead of bullet points
The color of the handwritten effects should be different from the normal color of the text and should make them stand out. Red or blue are often good choices, but it is suggested not to use multiple colors on the same piece. If someone were casually making notes and marking up something they were reading, it would be unlikely that they would use multiple colors. They would probably just use the same writing utensil for all the notes. Remember, the handwritten effects should seem as natural as possible.
It must be remembered though, that all handwritten effects should serve some purpose. Throwing in tons of useless additions could end up just distracting a reader and make the copy more confusing. The purpose is to help guide the reader's eyes and make it easier to find the really important stuff. The more people that actually focus on your amazing offer,Cheap Pat Tillman Jersey, the higher your conversion rates we be.
Exclamation points
Circling important points and offers
Arrows to important parts
"WOW"
"I guarantee it!"
"SALE"
One way to help make things clear for the reader is the use of hand drawn arrows, stars, words, and other eye catching symbols and doodles. They can quickly draw attention to the key points and offers in the copy and help the reader know what to do. The goal of using hand drawn effects should be to make the copy look and feel like the writer is just so excited about their offer that they couldn't help but take out their pen or marker and write in little comments or circle and underline the most important parts that they don't want the reader to miss. The hand written effects must appear as natural as possible so it can be helpful to think in terms of someone marking up a piece that they found really interesting, with some circling, underlining, and comments for a friend. Placing the handwritten effects in this way,Cheap Washington Redskins Jerseys, automatically gives the sales copy more credibility. It makes it more personal,Cheap Robert Meachem Jersey, a little less formal, and has the feel of coming from a friend as opposed to some marketing department. It always helps to be actually sincere. If you really do have a desire to help people and truly believe your product can do that, then hand drawn effects and words can get that desire across. Conversion rates are bound to increase if you are able to convey that you actually do want to help. Prospects are much more likely to buy from someone they trust and that they believe has the interest of the customer at heart.
In summary, if you are looking to boost response rates for your sales copy, consider adding eye catching hand drawn effects. They can draw attention to your special offers and can make your sales copy more personal and effective. Good luck.
There are also some places online that offer pre-made hand drawn effects.
Underlining
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Selling on TV
Sunday, July 1, 2012, 12:19 PM
[General]
QVC can do much more than increase sales for existing companies - it can be a great place to launch a new product and some companies use it as their main sales channel. You will need to have a large amount of inventory, but if you are an underfinanced inventor and you get an order from QVC, you should be able to use that as leverage for finding partners or investors.
Products that sell especially well on television are products that have mass appeal and give great demonstrations. Demonstrations, and to a lesser degree before-and-after pictures, get people excited about products and make them believe that they really work and demonstrations of all types are easy to show on television.
QVC is always looking for new products and they frequently travel around the country looking for products. QVC makes easy for inventors, even ones that can't go to one of their product reviews to submit products. You can contact them via their website.
QVC has scouts out searching the country for products that would be a good fit for its audience. They not only look at the product,Cheap Russ Grimm Jersey, but the story behind the product. A good story gets people interested in the product. Kelly has such a story; she launched her product out of a one bedroom apartment in New York. QVC first approached her a couple of years ago, but she didn't feel like her company was ready. She wanted to keep her growth in control and she feared what would happen if she was successful on QVC. She also feared if she had an unsuccessful appearance she would be stuck with a large amount of inventory, which QVC requires before you present your product,Cheap Charles Woodson Jersey, that she wouldn't be able to move.
How to submit a product to QVC:
Inventor Story: Maureen Kelly
QVC approached Kelly again two years later and she felt like her company was ready for the jump. QVC gives you all of the training you need (they offer a three day training class for new vendors) and does all it can to make your product successful on its program. When Kelly went on the air she sold nearly 1,800 units in less than nine minutes. She was so successful that she came back, and continued to be successful.
Selling through TV changed with the emergence of home shopping networks. Before,San Francisco 49ers Jerseys, entrepreneurs would create an infomercial and sell directly to customers, which they still do, but now they also can place their product on television shopping networks. These networks require you to have certain inventory levels and then take anywhere from 45% to 60% of the retail price for their pay. They then handle shipping and taking orders. Selling through these networks is definitely putting a middle-man in the distribution, although they will greatly increase your sales if your product is right and you have a much lower risk since you don't need to pay to create an infomercial and be ready to handle the phone calls to take orders. Many inventors use home shopping networks as their primary sales channel and have significant sales.
Let's look at an example of selling on TV:
Also, other distribution channels are often resistant to products way ahead of competition, only because it is not what consumers are used to and they might treat a radically new product with suspicion. Again, not so with TV, a brand new product is perfectly acceptable as well as products that aren't so brand new, just with a different twist to them.
More than just the sales she made on QVC, she raised awareness about her product and increased sales in retail stores as well. Overall, her QVC appearances boosted sales by 33%.
How to submit a product to the HSN:
Maureen Kelly was tired of buying cosmetics from the cosmetics counter. She liked how she looked at the store with the help of the make-up artist, but when she got home, she could never recreate the same look. She realized that the cosmetics industry was creating products for the experts that normal people like her didn't know how to use. In 1999, she decided to solve this problem and create cosmetics that the everyday woman could use and look great.
TV Can Be a Great Way to Launch a New Product
Selling a product consumers don't know they need is nearly impossible in a retail setting. People are usually in a rush when they go shopping and rarely pick up products that they don't know they need. But on television, you get a chance to first explain to people why they have a problem that needs solving (there are actually countless problems in our lives that we don't realize need solving-we have simply gotten used to them or accepted the fact that "that is just how things are") and then that your product solves that problem for them. TV is one of the only distribution channels that allows you to successfully market such a product.
She created an upscale cosmetics line called Tarte and in 2000 her products launched in up-scale Henri Bendel department stores. Since then her business has doubled every year and had grown into a strong, stable company until 2005 when she decided her company was strong enough to take a risk: she decided to appear on QVC.
TV also offers opportunities for a wide variety of products, much more so than many other distribution channels. The main attraction of selling through TV is you have a somewhat "captive" audience. Of course they can change the channel at any time, but they are much more likely to listen to your television pitch than to go to a retail store, pick up your product and carefully read the package. Because of this you can introduce products that consumers don't know they need.
The HSN lists all the necessary information for submitting a product to them on their website.
Additionally, QVC receives a lot of customer comments, and even feds comments to the host while the show is live so the show can be adjusted accordingly. These customer comments, and other helpful comments from QVC itself, have helped Kelly better understand her target market and therefore create products that better meet consumer desires.
The TV shopping channels are always looking for the next hot product and if they like your product, they will give it a try, even without having previous sales history.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Got Questions
Sunday, July 1, 2012, 12:01 PM
[General]
When you meet with potential buyers do you ask or do you tell? If you are like most salespeople, you probably do the latter. In fact you probably tell them all about your features and benefits in the first five minutes of meeting with them. But guess what: buyers don't care. They don't care that you've been in business for fifty years, that you have great service or even that you represent multiple carriers. They don't care because they've heard it all before from every other insurance agent who has ever walked through the door. They don't care because they can't relate any of this information to the ways that it can help them.
A wise mentor once told me: "Never reveal a problem for which you have no solution." With that in mind, you will need a value proposition that responds to each of the needs you discover; but that's a topic for another article.
So how do you figure out what's meaningful to your buyers and what you can do to help them make their lives or businesses better? It's simple. Ask them.
I have developed a sample list of questions you can use to help you get started while you are working on creating your own questions. It's free, and it's yours to use. My question to you is: are you going to get started now, or will you keep doing the same lame show-and-tell routine that doesn't work?
Mastering the art of asking the right questions takes time. Begin by developing a list of at least 25 questions, with one or two follow-up questions for each. Over time your list will grow and the questions will become second nature to you.
Properly crafted questions will help you discover what buyers value,Cheap Roy Williams Jersey, make them think in ways they haven't considered before and disturb the status quo. Good questions position you as a professional in the minds of buyers. They demonstrate your concern for the buyers' needs and well being.
Another good lead-in question is: "Thinking about your current insurance program, how confident are you that your business or personal assets are adequately protected should the unthinkable happen?" The prospect might reply "I think I'm in pretty good shape," and your follow-up could be "Do you think,Carolina Panthers Jerseys, or do you know?" After a little give and take the buyer is likely reveal that he does not know for sure. This gives you the opportunity to follow-up with "When would you like to know, now, or after disaster strikes?"
Buyers want to know only one thing: how you can help them make their lives or businesses better. Most buyers equate that with the lowest price. Why? Because they don't know any better. What's worse is that most insurance agents (not you, of course) don't know any better either.
Your questions should engage your prospects and make them think. In other words, they should not be yes or no questions. If your first question does not reveal enough information or hasn't helped the buyer to discover a need, be prepared with a good follow-up question.
Beyond the obvious, most buyers don't know what their needs are; that is, they don't know what they don't know. Your job as an insurance sales professional is to help them discover those needs. Good questions will help you to do that.
Suppose you ask your prospect: "Mr. Prospect, when evaluating your insurance program, what's most important to you?" One likely reply might be "Price is very important. Like everybody else, I need to keep my costs in line." With this answer your prospect has revealed that he hasn't given much thought to the issue beyond the price, but he has also intimated that he doesn't believe there is much difference between you and the competition. To engage this prospect you might follow-up with something as simple as: "Okay, and what else?" If you wanted to be a little more provocative you could say: "I don't like paying premiums either,Cheap Chris Harris Jersey, but let me ask you this: are you more interested in the cheapest premium or the lowest overall net cost?" This is a question that will engage the buyer and cause him to want to learn more.
These are just a couple of examples of how the questioning process works. Asking enough of these types of questions leads the prospect to doubt the worth of his current program and sets you up as the expert who can fix his problems.
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