Out of the Xiangfan Rutabaga - Article: 499285 at Isnare.com Free Articles "At present, Xiangyang Kong Ming vegetable sales orders from Xinjiang, Guangdong, Shanghai and other regions more than 20 supermarket chains extend to schools, military units, attractions, trains, aircraft and other grass roots network. To build the national brand's first goal of rutabaga industry is gradually to achieve! "Xiangyang, Hu Ming, general manager of vegetable matter into recently told reporters. Was originally a local product of the rutabaga Xiangfan, Xiangfan is how to get out towards the country it? Changing tastes of local flavor for the national Xiangyang rutabaga is said to be three phase Zhuge Mr. Kong Ming's first name was later generations called "Zhuge vegetables", "Kong Ming dish." Have been then Vice Premier Zou Jiahua, praise for "China's a must." As a unique flavor of the product, Xiangyang turnip but does not like "Fuling" mustard, like marketing the country, say that it is a great pity. In 2003, Hu things are run by AP at his supermarket launched the "turnip" original dishes made from canned gift. Therefore toms shoes free shipping, the Xiangyang Government to find him, and hope that he will lead into a "turnip" production base, thus, HU Shi Cheng began his career rutabaga. Through his investigation found that, because there is Xiangyang turnip taste salty side, carrying the inconvenience, preserved a long time and other reasons, makes it difficult to get out of Xiangfan. As a result, he and research institutions to invest in more than 500 million yuan, according to ISO9001 2000 quality certification standards, using 73 processes and the adoption of the modern assembly line, "Pap" sterilization technology to control the six degrees of salinity, it has developed a spicy flavor, slightly spicy, fresh fragrance, sesame oil flavor and many other flavors, multi standard, "Ming vegetable" series of products. Improved Xiangyang rutabaga for the tastes of people around the country, the product quickly into the Wuhan and Yichang cities in the province, and into Xi'an, Qingdao, Xinjiang and other places, in 2007, also Eastern Airlines, Wuhan EMUs election special dishes for the catering. Brand Strategy To Help Companies Take Off Farmers practiced seed company, packet batching, packet technology, package prices, package recycling "five packets of order" policy, the establishment of enterprise quality control center, configuration, testing of professional equipment and professional personnel to ensure product quality. In August 2005, "Xiangyang Kong Ming Choi" is the Ministry of Agriculture of China Green Food Development Center identified as A grade green food products; in September 2006, Xiangyang Kong Ming Choi passed the ISO9002 international quality management system certification authority; in June 2007, Xiangyang Ming dishes by AQSIQ protection of Geographical Indications, becoming the first Xiangfan access to national protection of geographical indications of agricultural products. In the product packaging, the company's research and development of a spicy flavor, slightly spicy, fresh aroma, shrimp flavor series and 18 kinds of specifications to bottom gift packaging, "Ming vegetables," in December 2008, install the new product Green tourism Hua Ci edition hardcover gift filled "Ming Choi," another debut. Through the implementation of brand strategy, Xiangyang Kong Ming dish is not only firm in the domestic market, but also abroad toms shoes for kids, exported to Southeast Asia, Canada and other countries and regions. Scale expansion pointing its sword towards the "national first." In June of this year, Xiangyang Kong Ming Choi Food Co., Ltd. registered capital from 50 million yuan to 1 million yuan, from a single manufacturer into a legal entity with an independent enterprise to achieve the production, supply, marketing integration, production and management. Companies to set up a "Xiangyang Kong Ming Choi Technology Center", established a testing and training base for new varieties, developing high quality, high yield cultivation of mustard varieties suitable for Yangyang with farmers to expand production orders from Xiangyang to Zaoyang, Xiangcheng, etc. area. This year, a new pickling tank 34, is expected to gross output value will be doubled. This year in June, in the Xiangyang Kong Ming Choi Food Co., Ltd. led the formation of the Xiangyang rutabaga Association, which will promote the production and operation of Xiangyang Kong Ming dishes from the fragmented style to an intensive, brand oriented development.