Jade Market, The Parallel Development of Two-Rail - Article: 503743 at Isnare.com Free Articles 2008 Shenzhen International Jewelry Show, Xinjiang, Yu Tian Co., Ltd. for the first time the country participating and hope to develop the mass consumer market. Coincidentally, Tsui temple also introduced the first batch of "Dragon Studio" product, "Dragon Studio," target consumer groups are also popular. Hetian as Jade Market, "a sprouting tree," the controversial in recent years, so Hetian market is most representative of a certain extent, Jade Market. Cui temple and state yu at the same time pointing its sword towards the mass market, by some industry insiders believe, to a certain extent, indicates that Jade Market from a focus on high end products to low end product development. This thesis is premised on the development of jade market is not balanced, high end market leading position. However, the reality is not so. Collection consumption and mass consumption China Gems & Jewelry Trade Association, said Deputy Secretary General Shi Kogaku In fact, the Jade Market is still the "two legs" to walk, high end products and low end products co exist, high low end products market for common development. In this regard to meet the different needs of the consumption structure; the other hand, reflects the jade resource scarcity, done the best use of resources toms shoes, optimal use. To be sure, businesses engaged in low end products, or the vast majority of business, as the diamond market, have a big collection value carat diamond, some people buy a hot, but very few sales of diamonds equally well. Jade operators hongyang confirmed that the market is not the lack of low end products, dozens of dollars, several hundred dollars of products a lot. However, due to the low margin products, but also require extensive sales channels, therefore, generally prefer to sell for several thousand dollars, the million products. "But even a few thousand dollars, on a million products in the market also should be low end products." Hongyang said. Front of the stage and behind the scenes But the Jade Market to the outside world's image is not the case. Randomly in the search engine type "Jade" after the word will find that there is often a Web page collection. "Tens of thousands of small, hundreds of thousands of small, millions of rare, less than tens of millions of strange." This is a never to buy jade products, lay humorous summary of the market. Although some bias toms shoe, but may reflect that some consumers jade market perception. What has caused the emergence of collection frequency and awareness, much higher than the mass consumer goods then? "This is propaganda by the business operations and business caused by the strength." Kogaku history that the company products have sold a few million dollars profit, must be several hundred or several hundred dollars higher than the profits of products, businesses willing to sell a relatively high natural products. In addition, with tens of thousands, hundreds of thousands of products, businesses tend to have a certain strength, they are promotional products also has some advantages. Thus, causing uneven jade market illusion. "I sell products that earn 10,000 yuan a 1000 money, I sold 100 100 yuan in 1000 products earn money. From the time efficiency of natural things like s 1 million." Hongyang said he also has low tens of dollars, several hundred dollars of products, but are usually reluctant to sell to their customers. Hongyang modest funding in the jade industry are small operators. Even so, he counters also aim to present a higher value products. Tradition and modernity At the prompt, after the market illusion, Shi Kogaku believes that the current jade products should be in process and on the times increased. History Kogaku said that at present the market Guanyin Buddha high proportion of traditional subject matter, which although very much related and market demand, but markets also need to personalization, there are times meaningful products. This will require the industry to strengthen research work, to the characteristics of contemporary jade craft, jade craft of contemporary subjects such as basic research with a clear definition. , "Valuable gold, but others can also sell straw gold money. Can be seen that the value of cultural products and processes but also represent a significant proportion."